Creating Buyer Urgency: The Difference Between Important and Urgent
Dec 16, 2025•24 min
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Episode description
Lightning Round: Top 10 Ways to Know a Deal Is Dead
Question: Felipe from Quebec asks, "I have three deals that made it to proposal stage but all went silent. They said timing was good, budget was approved—now nothing. What's the best way to re-create urgency without sounding desperate?"
Book: The JOLT Effect by Matthew Dixon & Ted McKenna
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