If you’re alive and breathing, you probably haven’t been able to escape all the conversation about AI taking over the world. There have been some crazy predictions - including that AI will replace sales people. After 15+ years of experience in the sales space as well as many clients using AI in the sales space right now, I’ve got a lot to say on this topic. Listen in to Discover: Why AI-generated content and outreach feels so cringey The few places AI actually does help in sales without wrecking...
Jun 26, 2025•15 min•Ep. 128
Are your marketing and sales strategies truly resonating with your audience - or are you unknowingly repelling potential clients? In this episode of Sales Is Not a Dirty Word, I sit down with Sam Pepin, CEO and co-founder of Corecentrica, a cutting-edge neuromarketing firm revolutionizing audience engagement and sales conversion. Sam shares how understanding the neuroscience behind decision-making can transform the way you approach sales, marketing, and client relationships. With a background in...
Jun 20, 2025•37 min•Ep. 127
In this solo episode of Sales Is Not a Dirty Word, Aleasha breaks down how culture impacts buying decisions, negotiation styles, and trust and how to adjust depending who you’re talking to. 💥 Whether you’re selling to people in the UK, Israel, India, Mexico or beyond - this episode will empower you to successfully work within different timelines and unwritten rules. You’ll discover: ✔️ The real reason Americans are okay talking about money (and Brits squirm) ✔️ Why aggressive negotiation is exp...
Jun 05, 2025•12 min•Ep. 126
Did you know you inherited the way you deal with money from your family and friends? That means being wealthy or not is a CHOICE you can make. That “I’m bad with money” narrative? That’s not a personality trait. It’s conditioning. And in this episode of Sales Is Not a Dirty Word, licensed psychotherapist, best-selling author, and all-around badass Joyce Marter is back to help you shift it - for good. We’re talking about why your relationship with money might feel like sabotage on repeat, how to ...
May 29, 2025•29 min•Ep. 125
Are your proposals making people excited to buy - or just confusing the hell out of them? In this solo episode of Sales Is Not a Dirty Word, Aleasha dives into one of the biggest mistakes service providers make in sales: focusing too much on what they do (aka the steak) instead of the transformation their clients want (aka the sizzle 🔥). Whether you're a marketing pro, coach, consultant, or service-based business owner, this episode will increase your sales. Aleasha shows you how to effectively...
May 22, 2025•9 min•Ep. 124
Ever feel like you're playing small in life or business? In this episode of Sales Is Not a Dirty Word, I sit down with Israel Duran, a sought-after business growth strategist, speaker, and trainer, to uncover the four-step formula for creating impact and generational wealth. Israel shares his wild journey from struggling with self-doubt and a near-death experience to building a thriving business and coaching leaders worldwide. If you’ve ever wondered how to turn your skills into a purpose-driven...
May 15, 2025•29 min•Ep. 123
Think introverts can’t sell? Think again. Being the loudest in the room has never been the secret to great sales - being the most attuned to the person you’re talking to is. In this solo episode of Sales Is Not a Dirty Word, I’m breaking down why introverts are often the best people to crush it in sales - even if they’ve been told otherwise. If you’ve ever felt “bad at small talk”, too awkward, or too drained after conversations to be “good at sales,” this one is for you. You’ll find out why som...
May 08, 2025•14 min•Ep. 122
Struggling with broken systems, team confusion, or SOPs no one follows? In this episode of Sales Is Not a Dirty Word, operations strategist Gwen Bortner shares how to fix your business systems, improve delegation, and finally build scalable operations - especially if you’re a creative or visionary entrepreneur who hates rigid structure. Gwen brings insights from 40+ industries and decades of experience helping women create sustainable success without burnout. If you’ve ever thought, “I’m not a s...
May 01, 2025•34 min•Ep. 121
Let’s be honest - economic uncertainty can make even the most confident service providers second-guess everything. Sales feel shaky, buyers seem more cautious, and suddenly you’re wondering if now’s the time to go silent or discount your rates just to survive. The short answer - don’t!! There are still plenty of sales to be made. In this solo episode of Sales Is Not a Dirty Word, I’m talking about how to actually increase your conversions during uncertain times by strategically positioning what ...
Apr 24, 2025•11 min•Ep. 120
Sick of feeling like scaling means selling out? Growing your business shouldn’t come with a side of chaos and compromise - but that’s exactly where so many founders get stuck. What if building a dream team and creating sustainable systems could feel just as aligned as your mission? In this episode of Sales Is Not a Dirty Word, I sit down with Jessika Phillips - founder of NOW Marketing Group and queen of relationship marketing - to talk about how she built a 7-figure agency rooted in authenticit...
Apr 17, 2025•33 min•Ep. 119
Let’s be real - most prospects don’t know what they actually need. They come in hot asking for “everything,” on a budget built for... maybe one thing. And too often, service providers stretch themselves thin trying to deliver it all - hello, burnout and resentment. In this solo episode of Sales Is Not a Dirty Word, I break down how to guide your clients toward the right packages without lowering your prices, people-pleasing, or packing your offers with stuff you secretly hate doing. This one’s e...
Apr 10, 2025•14 min•Ep. 118
Is your business struggling to attract and retain top talent? The problem might not be the employees - it might be your company culture. In this episode of Sales Is Not a Dirty Word, I sit down with Ethan Chazin, a business growth coach specializing in employee-first strategies that drive profits. Ethan has spent 35 years proving that happy, motivated employees create unstoppable businesses. He breaks down why traditional fear-based management is dead and how today’s most successful companies ar...
Apr 03, 2025•34 min•Ep. 117
Many times your first sales meeting is NOT with the decision maker or CEO at a company. That means your sales strategy needs to be different in that initial meeting in order to get the final meeting with the REAL decision maker. In this solo episode of Sales is NOT a Dirty Word, I reveal why winning over internal stakeholders - like a CMO, Ops Lead, or HR Director - is the key to closing the deal. If you want a powerful internal champion that makes the CEO say yes, you’ve got to address the uniq...
Mar 27, 2025•13 min•Ep. 116
Do you need to quit your job to start a business? Nope. In this episode of Sales Is Not a Dirty Word, I talk with Delaney Thompson, co-founder of Bahia AI, about how she built a successful company before leaving her 9-to-5. From selling cars to launching a smoothie shop to running an AI-powered recruiting business, Delaney has done it all—and she’s sharing what worked (and what didn’t). If you’ve been holding back on starting your own thing because you’re not sure where to start, this episode wi...
Mar 20, 2025•32 min•Ep. 115
Everyone focuses on their ideal audience and misses the huge opportunity lying in their ANTI audience. So, when you’ve got tons of leads and no one is buying, the problem often isn’t your offer—it’s who you’re selling to. In this episode of Sales Is Not a Dirty Word, I break down why defining your “anti-audience” is the key to making sales easier, faster, and more profitable. When you get crystal clear on who is not a fit for your offer, two things happen: 1️⃣ You stop wasting time on bad-fit cl...
Mar 13, 2025•13 min•Ep. 114
Are you using LinkedIn to its full potential, or just blending into the noise? In this episode of Sales Is Not a Dirty Word, I sit down with Bob Woods, LinkedIn expert and social selling strategist at Social Sales Link, to discuss how sales professionals and entrepreneurs can use LinkedIn to build authentic relationships and drive business growth—without resorting to spammy tactics. Bob has been leveraging LinkedIn for sales since the platform’s early days and has trained sales teams at top comp...
Mar 06, 2025•28 min•Ep. 113
Are you unknowingly pushing potential clients away? Most salespeople battle objections at the end of the conversation—when it’s too late. But what if you could prevent objections before they happen? In this episode of Sales Is Not a Dirty Word, I break down why traditional sales strategies fail and how to spot hidden objections early, so you can close more deals effortlessly. You’ll learn: ✔️ Why saving objections for the end kills your close rate – and what to do instead ✔️ How to recognize sub...
Feb 27, 2025•11 min•Ep. 112
Are you stuck in patterns that don’t serve you, wondering why you can’t break free no matter how hard you try? In this episode of Sales Is Not a Dirty Word, I sit down with Andrew Anderson—renowned coach, master practitioner of NLP, and international bestselling author—to uncover the hidden power of the subconscious mind and how it shapes our reality. Andrew has spent over a decade helping entrepreneurs and executives unlock their full potential by rewiring deep-seated beliefs. We dive into the ...
Feb 20, 2025•30 min•Ep. 111
Are your sales and marketing teams actually working together—or just pointing fingers? In this episode of Sales Is Not a Dirty Word, I break down why sales and marketing misalignment is costing businesses serious money and how you can fix it. Whether you're leading a sales team or a solopreneur working with a marketing agency, ensuring these two areas are in sync can dramatically increase conversions. Having managed multiple sales teams and marketing efforts, I’ve seen firsthand how small shifts...
Feb 13, 2025•9 min•Ep. 110
Are you building a business or just creating another demanding job? In this episode of Sales Is Not a Dirty Word, I sit down with John T. Meyer, entrepreneur and founder of No More Solo, to break down what it really takes to grow a service-based business—without losing your freedom. John has built and exited multiple seven-figure businesses, and now he coaches solopreneurs on how to scale smarter, not harder. We talk about why hustling alone is a trap, how to break free from the revenue roller c...
Feb 06, 2025•28 min•Ep. 109
Do you feel like your sales conversations are all over the place? In this episode of Sales Is Not a Dirty Word, I break down the essentials of creating a personalized and effective sales strategy. From prequalifying leads to structuring conversations that convert, I’m sharing actionable tips to take your sales game to the next level. I discuss the importance of aligning your strategy with your personality and why generic scripts often fail. This episode is packed with advice to help you simplify...
Jan 30, 2025•14 min•Ep. 108
Feeling like your ADHD is running your business (instead of you running your business)? In this candid conversation, brain engineer ST Rappaport shares how to transform what you thought were ADHD "limitations" into your greatest entrepreneurial strengths - no medication required. Listen in to discover: 👉 Why traditional time management advice makes things worse 👉 How to stop avoiding the "mess" and start thriving 👉 A simple 5-10 minute daily exercise that improves prioritization 👉 Why your u...
Jan 23, 2025•21 min•Ep. 106
Ever feel like you're slowly dying by “connection calls” and “virtual coffee chats”? 🖤 You’re investing all this time “networking” with nothing to show for it - it’s incredibly frustrating! And a tale as old as time, really. That’s why I love Meghann Conter’s approach so much. As the CEO of The Dames and Forbes contributor, she started with networking burnout and has nailed down a strategy that has led her to build a thriving global community of 6-8 figure female business owners. She leads with...
Dec 12, 2024•30 min•Ep. 105
Are your sales conversations going long and feeling more like lectures than anything else? If you’re lecturing, I can promise that no one is buying. So, all of the “value” you feel like you’re giving will be for nothing. In this episode I break down clearly what to do instead with tactical examples from one of my clients. In this episode we explore: Why your expertise might be overwhelming your prospects (and losing sales) How to let your prospects discover your value on their own Simple questio...
Dec 06, 2024•7 min•Ep. 104
Every service provider faces that moment when a prospect mentions they're "shopping around" - and how you handle it can make or break your business growth strategy. Your instinct might be to trash talk the competition or desperately explain why you're better - but there's a much more effective (and in integrity) approach. Listen in to discover: ✨ Customer retention strategies that start before they're even clients ✨ How to do competitive analysis WITH your prospect - without compromising your in...
Nov 21, 2024•8 min•Ep. 103
Using the same strategy for B2B and B2C audiences can cause a BIG, bad difference in your sales. It’s a prime example of how one size definitely doesn't fit all when it comes to sales strategy. In this revealing episode, I'm breaking down the crucial differences between selling to businesses versus consumers - and why getting it wrong could be costing you deals. Listen in as we dive into: 👉The hidden psychology that drives business vs consumer buying decisions 👉Why that popular sales strategy ...
Oct 31, 2024•12 min•Ep. 102
One of THE most overlooked lead generation approaches is quizzes. Even when people implement this tactic, they’re missing big opportunities by creating boring quizzes no one wants to take. In this game-changing episode, I'm joined by the brilliant Alefiya Karaki, a funnel strategist and conversion copywriter who's cracked the code for creating quizzes that people can't resist taking AND sharing with others. In this episode, we dive into: 👉 Why most quizzes fail (and how to avoid the common pitf...
Oct 24, 2024•24 min•Ep. 101
Does your company hire 5 salespeople and expect to keep 1? Do you “throw your reps in” to sink or swim? This episode might just save you an immeasurable amount of time, money, and stress. Today, we're diving into the often-overlooked difference between a salesperson and a sales strategist. It's not just fancy jargon – this distinction could be the key to unlocking your company's true sales potential. In this eye-opening episode, we explore: 👉The crucial skills gap between selling and strategizi...
Oct 17, 2024•6 min•Ep. 100
Ever feel like you're one curveball away from total chaos? Buckle up because this episode is your secret weapon against the unexpected. Join me as I sit down with Margaret Cascio, a seasoned expert with over 20 years of corporate leadership experience. We're diving deep into the art of future-proofing your business without losing your mind (or your shirt). In this episode, we explore: How to transition from “winging it” to plans for both the expected and unexpected Real-life examples of turning ...
Oct 10, 2024•27 min•Ep. 99
Objections don’t always come in the form of “I have a concern and this is it.” A lot of times they come in the form of questions and most people miss them entirely. Instead, they just answer the question and it’s a massive missed opportunity that costs a lot of sales. So, if you've ever left a sales call thinking, "They didn't have any objections, they just needed to think about it," then this episode is for you. In this episode we’ll dive into: Why objections rarely sound like objections and wh...
Oct 03, 2024•9 min•Ep. 98
