#005 - 4 Types of B2B Buyers - podcast episode cover

#005 - 4 Types of B2B Buyers

Aug 10, 201610 min
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Episode description

In any B2B (or B2C) you typically have four types of buyers who will make the buying decision.  The key is understanding who they are, what are their individual motivations for buying and most important, why wouldn't they buy.  Knowing this will allow you to tailor and optimize your sales pitch.

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