PART FOUR: Sales Differentiation – Positioning Questions
Dec 23, 2019•8 min
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Episode description
In part four of this multi-episode series on how differentiation can give you the winning edge in sales, Jeb Blount, author of Objections, and Lee Salz, author of Sales Differentiation, discuss the power of discovery and how to use positioning questions to gain control of the conversation and separate from your competitors.
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