How Podcasting Transforms Listeners into High-Quality Leads! Discover how your podcast can become an extraordinary lead generation tool, working around the clock to nurture high-quality leads. In this comprehensive video, explore the undervalued strategy of podcast guesting and its tremendous impact on generating and following up with business leads. Learn from successful examples like Trump and Kamala Harris and understand the key aspects of integrating podcasts into your sales process effectiv...
Nov 29, 2024•10 min•Ep. 177
176. Boosting Sales with Category Evangelist Method feat. Joe Lemon In this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a dedicated category evangelist. Discover actionable insights on creating authentic content, driving pipeline growth, and transforming your sales strateg...
Jul 29, 2024•51 min•Season 5Ep. 176
MedTechSundays.com Connect with Joe Lemon Show Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ Youtube.com/@MedTechSundays It's time we stop being so reactive. Medical device sales reps, it's time to get out of the lane of waiting for our ideal clients or hospitals to reach out with POs. It's time to step up and start becoming revolutionary, challenging people to think differently, and making a significant impact in healthcare. Reframe your car...
May 16, 2024•3 min•Ep. 175
Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills . This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor . Main Themes: The intersection of sales and marketing skills. Importance of micro-marketing for salespeople. Strategies for effective positioning and presentation. Sales as a C...
Apr 19, 2024•10 min
Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople. Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise. Host Joe Lemon explains the concept of the "Category Evangelist" and how salespeople can leverage content marketing (podcasts, YouTube, etc.) to build relationships, attract leads, and close deals....
Apr 03, 2024•5 min
How to Avoid the Biggest Sales Mistake in Med Tech (and Most Industries) The Fatal Mistake Salespeople Make in healthcare sales is not having a strong "why" is crucial for success. Joe Lemon, host of the Sales Culture Podcast, dives deep into salespeople's fatal mistakes, especially those new to the MedTech space. In this episode, you'll learn: The one thing most salespeople miss that costs them dearly Why being "sold" on yourself is the secret weapon of top salespeople A robust 3-step process t...
Mar 21, 2024•9 min•Ep. 172
Tap into: SalesCulture.co -- How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world? In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry. With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech se...
Feb 20, 2024•25 min•Ep. 171
Sponsor: Workshop.PodcastGrowthPartners.com Connect on Linkedin: https://www.linkedin.com/in/joealexlemon Listen Now: SalesCulture.co How do you improve your business development strategies in 2024? In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024. Minor tweaks to existing playbooks, such as influencer marketing and social media engagement, to improve lead generation. Traditional strategies, including micro-influencer collabor...
Feb 02, 2024•9 min•Ep. 170
The Most Effective Job Search Strategy You Haven't Tried Yet Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/ Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/
Jan 31, 2024•5 min•Ep. 173
Connect on LI: https://www.linkedin.com/in/joealexlemon/ In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers. He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities. Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales....
Jan 26, 2024•7 min•Ep. 168
Listen Now: Press Play Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/ 🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustles as independent reps. The host illustrates how these individuals add value to healthcare providers and manufacturers by sharing success stories. T...
Jan 23, 2024•10 min•Ep. 167
Learn more - ShapingCultureMedia.com Connect on Social Recovery Lab Show YouTube: https://recoverylabshow.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - TheJoeLemonShow.com Podcast...
Dec 27, 2023•2 min•Ep. 166
How does podcasting help you connect with key accounts? In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies. They share their experience of using podcast interviews to build relationships, emphasizing the importance of depth in conversations. The speaker also highlights the value of sending handwritten cards as a gesture of gratitude. The episode concludes with a...
Dec 19, 2023•5 min•Ep. 165
Building an Army Word-of-Mouth Referrals with Podcast-Guesting Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136 In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare providers. Fanlo shares his experiences on prominent aesthetic podcasts, which led to inquiries about fr...
Dec 13, 2023•15 min•Ep. 164
Here's a clip from FreshThoughtFriday on the Joe Lemon Show with Iggy Fanlo. We discussed the transformative potential of GLP-1 drugs in healthcare and their impact on various industries. Towards the end Iggy shares an idea for an AirBnB model for vet rehab practitioners. Listen to the full episode on the Joe Lemon Show: https://www.thejoelemonshow.com/136 Connect with Iggy Linkedin: https://www.linkedin.com/in/iggyfanlo/ Website: https://cloudmedspas.com/ Email: sales@cloudmedspas.com Text: 415...
Dec 09, 2023•5 min•Ep. 163
In this podcast episode, host Joe Lemon discusses the importance of building high-performing teams and pushing oneself to new levels. He draws from his experience as a personal trainer and parallels this with the business world. Highlights the significance of flow states, control over one's work, and deep focus in achieving success. → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Subscribe to Fresh Thought F...
Dec 08, 2023•11 min
In this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses. Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity. Connect with Rasmus Basilier Linkedin: https://www.linkedin.com/in/rasmusbasilier/The Aut...
Nov 15, 2023•20 min•Ep. 161
In this episode I share a clip from All Things Covered with Patrick Peterson and Bryant McFadden with Mike Tomlin during Steelers Training Camp. Listen to full episode: https://www.listennotes.com/podcasts/all-things-covered/mike-tomlin-kenny-pickett-0lABk3xQvsN/ Listen to the podcast - TheJoeLemonShow.com Connect with Joe Lemon InstaGram : https://www.instagram.com/joealexlemon/ Linkedin : https://www.linkedin.com/in/joealexlemon/ Don’t miss an episode of the Recovery Lab Show on YouTube: https...
Aug 10, 2023•7 min
In this episode I share a clip from Jimmy Butler After beating the Boston Celtic in Game 7. "I don't call them role players, I call them teammates"- Jimmy Butler Talks After Game 7! → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https...
Jul 11, 2023•5 min•Season 5Ep. 6
Mike’s Company Rithmai - https://www.rithmai.com/ Sales Builder Blueprint Listen to Surviving Outside Sales Podcast on Spotify - https://spoti.fi/3CXv3FI Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealex...
Jul 05, 2023•38 min•Season 5Ep. 5
→ Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/
Jul 03, 2023•1 min•Season 5Ep. 3
Welcome to today's episode where we'll be discussing how to add value during the summer months without dropping your rates. → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/...
Jun 29, 2023•5 min•Season 5Ep. 2
In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU). The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses. Segment 1: The Backyard Brawl Tradition A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back ove...
Jun 24, 2023•15 min•Season 5Ep. 1
Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊Medical device sales influencer. Leading Leaders Former Football Coach Pharmaceutical Sales Rep 12-year Medical Device Sales Career Now, coaching people in the medical device world. Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach. Connect with Erik on Linkedin: https://www.linkedin.com/in/erikgrahovac/...
Apr 03, 2023•3 min•Season 4Ep. 154
Here's Part 2 with Morgan on how dating mirrors the sales process, the rise of B2B influencer marketing, and the future of the sales profession. Hope you enjoy Today's Guest: Morgan Ingram Connect with Morgan Newsletter: Commishmedia.com/newsletter InstaGram: https://www.instagram.com/morganjingram/ Linkedin: https://www.linkedin.com/in/morganjingram/ YouTube: https://www.youtube.com/channel/UC5mIKms3bZLtuXapHBVp2tA Connect with Joe InstaGram: https://www.instagram.com/joealexlemon/ Linkedin: ht...
Apr 02, 2023•32 min•Season 4Ep. 153
Hated by employers Loved by a select few employees Here’s a spin on how employers and employees can embrace this trend. Want access to MedTech space secrets? We interview MedTech thought-leaders from both sides of the table, then share their secrets with you in our weekly newsletter. What will you learn? - Science-based product analysis. - Access to member-only recording training. - Quarterly opportunity on product group buys. - Members-only invitation to Nearsite MedTech Hiring events. Learn mo...
Mar 17, 2023•3 min•Season 4Ep. 14
Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊 Medical device sales influencer. Leading Leaders Former Football Coach Pharmaceutical Sales Rep 12-year Medical Device Sales Career Now, coaching people in the medical device world. Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach. Connect with Erik on Linkedin: https://www.linkedin.com/in/erikgrahovac/ Want access to...
Mar 09, 2023•9 min•Season 4Ep. 11
Great sit-down convo with Morgan on how dating mirrors the sales process, the rise of B2B influencer marketing, and the future of the sales profession. Hope you enjoy Today's Guest: Morgan Ingram Connect with Morgan Newsletter: Commishmedia.com/newsletter InstaGram: https://www.instagram.com/morganjingram/ Linkedin: https://www.linkedin.com/in/morganjingram/ YouTube: https://www.youtube.com/channel/UC5mIKms3bZLtuXapHBVp2tA Connect with Joe InstaGram: https://www.instagram.com/joealexlemon/ Linke...
Feb 28, 2023•30 min•Season 4Ep. 10
Today we discuss the power of differentiation and launch new series called, Shaping Community. #FreshThoughtFriday free weekly memo that gives you insights on how today's health professionals become tomorrow's business leaders Linkedin for health professionals Let's Connect Website: Joelemon.co Linkedin:https://www.linkedin.com/in/joealexlemon/ InstaGram: https://www.instagram.com/joealexlemon/
Jan 20, 2023•6 min•Season 4Ep. 9
Today's Topic: How to add value with podcasting post-sales Rasmus Basilier #CommunityLedGrowth Market Research - 3:00 to 4:45 Tactical Post Sales - 4:45 to 5:30 Podcast Value Add Process - 5:30 to 6:00 Connect with Rasmus Basilier Website: https://www.euroscalers.com/ Linkedin: https://www.linkedin.com/in/rasmusbasilier/ Connect with Joe Lemon Instagram: @joealexlemon Email: Joe@joealexlemon.work Website: www.JoeAlexLemon.work Linkedin: https://www.linkedin.com/in/joealexlemon/...
Nov 09, 2022•6 min•Season 4Ep. 8
