¶ Show Opening
Hello everybody. And welcome to Sake Revolution. This is America's first and favorite. I'm gonna decree that sake podcast. I am one of your hosts. My name is John Puma from the Sake Notes. Also, I'm the guy that, uh, runs the internet sake discord. Let's see fun, fun place to come down and learn about sake with some fun people.
And I'm your host Timothy Sullivan. I'm a Sake Samurai, sake educator, as well as the founder of the urban sake website and every week, John and I will be here tasting and also chatting about all things sake and doing our best to make it fun and easy to understand.
Excellent. Tim. I love tasting and talking about all things sake with you. It's a wonderful thing that I get to do every week. And. We're going a little literal to this week, we're gonna be tasting and talking about things sake
Yes.
so you wanna, uh, give the, uh, listeners a little bit of a rundown of what I mean by that.
Well, we have been noticing that, sake topics have been popping up in the actual news lately. So we thought it was high time. We did, sake in the news. So here we are. And to facilitate this, we're gonna start off by introducing our sakes first sip on them while we discuss the largest news stories to hit our shores about Japanese sake.
Ah, I love it. This is, uh, this is nice. This is interesting. This is pretty cool. Do we have anybody in the field? Do we have a helicopter or anything like that or, or is the budget not quite there yet?
I wish I could do like one of those TikTok podcaster voices, but I can't this just in that's that's all you're gonna
on I'm I'm hearing, I'm hearing that there has been, uh, there has been a delivery of Jikon
We're going to John Puma in the field, the rice field.
live I like it. I like it.
All right, John. So we're gonna talk about our sakes first. Yes. So tell me what sake did you bring today to talk about the
¶ Sake Introduction: Ohyama Tokubetsu Junmai Nama
news?
I. Have a sake that is very, very near and dear to my heart.
Oh,
Uh, yeah. Yeah. So, um, the sake that I am gonna be drinking today is actually the very first seasonal Nama I ever tasted, um, it is the Ohyama natsu, uh, tokubetsu Junmai nama sake. And this was when I was first kind of getting into sake. I would go over to, Sakaya every now and again and see what was new and what they had. And I was already a big fan of Ohyama. Ohyama is a, brand of sake out of Yamagata, and, they always had it, like when I was first getting into sake, it was everywhere.
Like you can really find Ohyama in New York pretty easily, and I really, really enjoyed it. And it's it. They're not your typical Yamagata fair. It's not the big fruit bomb, but I really enjoyed their Tokubetsu Junmai. And I remember being at Sakaya one day and they got a bottle of Ohyama that had a completely different color scheme than the usual. And I was like, what is this all about? And they were like, oh, this is the Nama. And I was like, what does that even mean?
And they told me, oh, it's this unpasteurized, blah, blah, blah. And I bought a bottle and took it home and it, and it blew my mind. I'd never had unpasteurized sake before. And it was so exciting. Every year, I'd go back and I'd buy like two or three bottles. And then abruptly after 2011, it stopped coming. And it hasn't been available here for me, at least on the east coast. I've been able to get it since 2011. I actually have the photo of the last bottle of Ohyama Nama I ever had.
being able to have this again is exciting for me. And so I wanted to share my enthusiasm with, uh, the people at home and talk about it on today's show.
great. So why don't you give us the stats for your sake?
Great. So, this is using, Dewanosato rice for, both the koji and the kakemai. The polishing ratio is 60%, the brewery name is actually, uh, even though the brand is Ohyama most known for that, the brewery is actually, Kato Kahachiro shuzo. The, um, sake meter value that measure of, uh, dry to sweet is plus 1.5. So barely a touch on the dry side. The alcohol percentage is 15 and a half. The acid is 1.6 and as pointed out earlier, Is a Nama Tokubetsu Junmai Nama.
And he said it was a "Natsu",
Right? Uh, so this is their summer Nama
Natsu means summer,
Don't actually put it on the English label. It's still just Nama for the, for this, but, but good stuff.
¶ Sake Introduction: Izumibashi Megumi Junmai Ginjo
All right. So the sake that I brought today is the Izumibashi Megumi blue label. Junmai ginjo
Hmm.
Izumibashi Shuzo is out of Kanagawa Prefecture, and. Kind of symbol for their brand is the dragonfly. And in Japan, it's well known that the dragonfly only survives and does well in the, around the purest water sources. So that's one of the reasons that that's a symbol for their brand. Uh, they're using yamadanishiki rice for this megumi blue label polished down to 58%. Our SMV sake meter value is a +7. Acidity is 1.5. Alcohol is 16% and yeah. So I'm really excited to taste this sake as well.
Hmm. Excellent plus seven that's, uh, that's gonna be a little more on the dryer side of things
Yeah. It's a little up there, but you know, you never know, we gotta taste it and see how it blends with all those other factors that go in. So I'm gonna go ahead and get mine open. You should as well. And let's pour them in the glass and do.
Sure thing.
sake, ASMR.
All right.
Okay.
I've
do you wanna give yours a taste first?
sure thing. Well, first I'm gonna take a look at it and it is almost completely transparent. Just a tiny, tiny, tiny, tiny hint of color. And on those, we've got a little bit of tropical fruit, but not overwhelming it's there, but it's not, it's not beating over the head with it again. Uh, this, this brewery doesn't really do the traditional Yamagata fruit bomb and on the taste. Hmm. Mm-hmm, a lot more of that. Tropical fruit, a little bit more of a citrus on there.
It's got a nice little zip going on. It's really, um, bright and fresh. And then it's got this really nice crisp, dry finish. Tim. I think you'll very much appreciate with your love of Niigata sake. and I, and I think that we've talked about before how that crisp, dry finish makes you just ready to have another sip and that makes this sake dangerous
Yes, And right up your alley. I
yes, very much so. Very much. So a lot of fruit, a nice crisp finish, and you're ready for round two
And you're on the couch.
and you're on the couch, yes.
all right. Well, I'll give mine smell as well. Hmm. So it has a richer kind of aroma to it. A little more concentrated, not bright fresh and tropical, but a little bit, just a hint of rice in there. A little bit richer and depth of aroma is how I would describe it. And now I'm going to give it a taste. Hmm. All right. So it's very smooth. It's not super dry. It has just for me, there's a hint of sweetness upfront and the dryness really comes on the finish.
It's got a lot of depth and richness to it almost tastes like little bit like an aged sake in, in the best possible way. Like there's a, a depth of flavor layers to the flavor and a bit of concentrated deliciousness to the mid palate. And, uh, it finishes kind of dry, but there's a little bit of weight and heft that I really like here. So it's not summer-y fresh and playful. It's a little bit more concentrated and rich, but I really, really like it.
Fantastic. Fantastic. Well, now that we are, um, a little, a little primed
Yes.
about the news
Okay. So these are some news stories that involve sake that have come to our shores. That basically means that there was an English language news article about them.
so we're not digging into the Japanese sources just yet.
We're not digging into the Japanese sources. And John, what's the, uh, what's the headline. We're looking at
¶ News: Carbon Neutral Sake from Kobe Shushinkan Brewery
Well, Tim. Uh, we have this article from Sora news 24 that, a Japanese sake brewery is actually making a, their first carbon neutral sake, this article was published on July 27th. This year and, Kobe Shushinkan who, who make, Fukuju, a very popular sake here. they are making a carbon emission free, a carbon neutral sake, the, Fukuju, Junmai eco zero. So they're go, they're putting it right in the branding. I like that.
Um, they switched their energy sources to Kobe's uh, non fossil burning sources for electricity. And, uh, they're using carbon neutral liqufied gas to run the brewing. Um, they've also taken a lot of steps around the brewery to reduce energy consumption. So things like L E D lighting guys, if you're not using L E D lighting at home, start using L E D lighting at home. If
are you even doing?
What are you even doing? If you hate changing light bulbs, get LEDs, you will never have to change a light bulb as long as you are alive. So nothing they're doing is they're actually, uh, they're reducing the mill rate a little bit. They're only milling it down to 80% instead the usual 70. and here's an interesting bit, and I wonder. I wonder what kind of impact it will have on the product? No shubo, Tim.
Oh, no fermentation starter.
no fermentation starter. Instead they're gonna use dry yeast, uh, to reduce the environmental burden and speed up the entire brewing process. That's the quote from the article, the bottles themselves do not have any labels instead they're gonna use, um, lead free ink applied directly to the bottle. Honestly, I kind of love it when my sake bottles don't have labels, instead of stuff kind of painted right on it. I think that's really cool. So yea. and this is their first step.
This brewery, during lockdown, they did a little bit of a, they did a little bit of a tour and I got to sit in on that. And they talked a little bit about how in the future, they wanted to do some carbon neutral brewing. And this is the, the result of that. And I think that's really interesting that they're, they're putting, you know, they, they went and said this and they're, they're kind of putting their money where their mouth is and they're, and they're going forward and, and making changes.
Yeah. I think this type of action is. not inexpensive for a brewery to do. And somebody has to be the leader and step forward to make this more of the norm versus a newsworthy exception. So I really applaud them for taking these steps and putting emphasis on this and for every industry. I mean, I think in Japan sake brewing is a small, but culturally important industry.
Mm.
And if more breweries, follow this lead, it's going to inspire larger industries to do this as well. Because sake brewing is a standard bearer for Japanese culture. They're greatly respected culturally in Japan. And as we've talked about many times, they have super long histories going back. centuries. In many cases. So I think it's great when breweries like this step up and do something that is really forward thinking.
Yeah. And I am very curious to see how this is going to, uh, turn out for them. Like what, what's this carbon zero sake going to taste like,
Ooh, that's a good question. We can't, we can't ignore that question.
yeah. Um,
it's gonna be milled to 80%. You said. And I think with modern, with modern milling techniques, 80% is not what it used to be.
exactly that is exactly the point. I mean, I wanna say that maybe even five or 10 years ago, if your sake was milled to, uh, less than 70% it would be really hard to get kind of ginjo flavors or anything like that out of it, it becomes very difficult. But these days with modern milling techniques and honestly, modern rice growing techniques, they're able to get into a place where you can get away with doing less milling and still have a product that's doing what exactly what you want it to do.
Uh, and this, this brewery Tim you pointed out. That sake breweries have been around for a really long time. And we like talking about that, uh, this sake brewery has actually been around since 1751 and they're paving the way for
Wow.
Yeah. So that's awesome.
Yeah. The article also said that they're they want to have emission free or carbon neutral brewing for their entire lineup by 2030, and extend this to their supply chain by 2050.
Supply chain, part's gonna be tricky, cuz some of that, you know, will be a little bit outta their control, but you know that I think we all have to do that. We have to, you know, that's, that's the future. We've gotta get to a place where, uh, where that is or else, you know, our or else our future will become very limited.
Yeah. But I, you know, it, it seems hard to argue with this being an awesome, amazing thing. That they're doing
It's you know, this is, this is the kind of news thing that you have to just cheer for. You know, you really want this to be successful.
Yeah. And it's interesting, like all the things you mentioned in the article are individually may not be big things, but like switching from a paper label with glue to kind of electrostatic printing or whatever they're doing on the bottle, like in and of itself that might not save the planet, but it's all these little steps that add up and create a real impact.
Yes, exactly. They're not gonna reinvent the wheel. The very first tryout it's going to be, you know, little bits and pieces. The, you know, this is the perfect is the enemy of the good, and they're doing lots of little good things. It's gonna get us where we need to go.
Yes. I think a, comparison might be maybe to the us electric, the EV industry in the U.S., like making electric cars. 15 years ago, people were like, oh my God, that's a pipe dream. What are you talking about? And it was like the fringed weirdo, crunchy granola freaks were driving electric cars, but now it's becoming so mainstream and in, by 2030 and 2050, I think electric cars are gonna be all around. So this is really leaning into that trend. And again, that forward thinking mentality.
So I think it's wonderful. Do you think. is a reliable comparison.
I think so. And I think that it's a, it goes to show how quickly things can change also, you know, I think. As you pointed out maybe 10 years ago. Uh, it was extremely unusual to see, uh, a, a to see an electric vehicle. you know, I guess back then maybe hybrids were more of a thing, but we've gotten so far so quickly. And I think that, yeah, by, you know, 10, 20 years out, it's gonna be, I think we're gonna get to a point before we know it where it's a little weird to see gas vehicles.
I hope
it's, oh, it's that? You know, one of those.
Hmm.
So, you know, we'll see how it goes.
What do you think about brewers changing their process in ways that save energy? Save the amount of time it takes. Do you think that takes away from the flavor or are we gonna have to wait and see?
I think we're gonna have to wait and see, uh, I think that. Tojis and, and, uh, Kuramotos have a lot of tricks up their sleeves
Yes, they
do. And, you know, we'll see what they, what they do. I think that, the breweries, as you pointed out earlier, have a long history and they are very important to the culture. And I think that what they produce is really. Just as important for them and I think that is very top of mind for them to try to maintain the personality and the flavor profile that they have been making for years.
It would be interesting if we could go back in time, 130 years, and the sake brewers at Kobe Shushinkan if they're like, well, we've got wooden tanks now, and there's these new stainless steel tanks coming out. I don't know if we should switch and they're having this conversation about the new technology coming in. And it's so interesting. Like, we don't even think twice about that change now, but it could be. 70 years from now a hundred years from now.
Paper labels are this thing like, oh my God, can you believe they used to do that? And all the, how wasteful that was. And you know, it, it's interesting. Like we inhabit our place in history and we're, we're on a continuum here and, uh, I really welcome any new ideas. And I don't know, I just get really excited about things like this. So I think this is a really fun story to follow, and I've had the opportunity to visit this brewery twice. And I'm so glad that they're.
Changing their source of energy and coming up with all these ideas to be a more earth friendly business. And again, that's a position of leadership and I'm really proud of that. I think that's fantastic.
Wonderful. Uh, I had, I had plans to visit this brewery, for my trip to Japan in 2021. Uh, but that, uh, yeah, that didn't happen. So, Tim, we've got one more news
yes. A a bit more breaking news. Yeah.
and buckle up folks. This is gonna be an interesting one.
Okay. So here's
¶ News: National Tax Agency solicits proposals to increase alcohol Consumption Among younger consumers
the headline. Japan urges its young people to drink more to boost economy.
Hmm.
now many news outlets covered this story
Oh yeah. Everybody's got this article.
Yep. This is the New York times, I have a link to it as well from the BBC. This was published on August 18th, 2022. And here's the scoop. So obviously, as everyone knows, the population in Japan is shrinking about one third, 29% of Japan's population is 65 years of age or older. And this is the highest older population in the world the younger generation is drinking less sake and this has had an impact on the taxes that are collected from alcoholic beverages.
Now. The alcohol industry in Japan is regulated by the national tax agency. And they've come up with a bit of, shall I say a controversial idea? They're holding a national competition to come up with business plan ideas to reverse this trend. It's called Sake Viva. And it's a campaign to ask people to come up with business plans, to attract more attention to the sake and alcohol industries.
So the contest asks 20 to 39 year olds specifically to share their business ideas, to kickstart demand among their peers. This could be for sake, shochu whiskey, wine, or beer. And the goal of this effort is to increase tax revenue on alcohol, which has shrunk over the years, according to the Japan times, newspaper in 1980 5% of the tax agency revenue came from alcohol and in 2020, it's down to 1.7%. Yeah. So this has received mixed reception to say the least.
Yeah.
So, what do you think?
I'm of two minds on this. Um, number one, I love sake. So you obviously want to see sake flourish, and you want to encourage things are going to theoretically help sake to flourish. On the other hand. Government campaigns to encourage young people to drink is a weird thing. At least if for me, I think it's a weird idea. Uh, and by weird, I mean, it's like a little uncomfortable to me, you know, it's a little strange A huge amount of Japan's like a large amount of Japan's economy.
And honestly, like a lot of the social structure is built around drinking in a lot of cases. Um, you know, there are literally tens of thousands of izakayas all over the place in Japan. They, you can trip and fall into one on any street. And if you have another generation coming in, that's not partaking. Has a possibly catastrophic effect on that economy, on that business model. So that it's very much, you know, based on the idea that people are gonna come in there and drink every night.
A lot of the office culture is also based on drinking, going after, after hours and having drinks with coworkers and stuff like that. And people not drinking it, it has ramifications, uh, across the board for that, for their entire culture.
Yeah, I think it's important for people to understand that there there's a unique position for alcohol consumption in business situations. Like you were just outlining. I think in Japan, the idea of drinking with coworkers, it's almost in some, some scenarios, it's like an expectation that you're going to go out. Socially and seal a business deal over some type of drinking. So in Japanese society, there's this backdrop to this.
So I think for people outside of Japan who hear this, that the tax agency is encouraging business plans to get more young people to drink. It may sound strange to people outside of Japan, but please understand that there's cultural backdrop to this that you know, you and I have been to Japan a lot, and we've been in the industry for a while. And, you know, there's, there's an underlying cultural expectation that business people are gonna drink together.
You see that very, very commonly on the other hand,
I mean, there are entire neighborhoods built around the idea that people are going to salary men and salary women are gonna go out after work and drink.
Yes,
and that's like, you know, entire neighborhoods, it's hard to guys work with me for a moment here. There are entire neighborhoods that are built on the idea that people are going to go drinking after work. That's a district where they all go and it's, it's a weird thing to consider, but imagine, you know, like there are, there's probably neighborhoods in your city where there's bars, uh, that are kind of in a group.
And if suddenly people weren't going drinking those bars close down and it does bad things for the general local economy.
Well, let's talk about the, the other side of the coin, the uncomfortable side of the coin, which
there's a very uncomfortable side of this coin, Tim.
we all know. Alcohol consumption is not healthy for us. It's a choice we make to enjoy and studies come out all the time of the impact, the negative impact of over consumption of alcohol. Uh, there's societal costs, there's health costs, and it is something that needs to be done in moderation. I think we can all agree that it's important to keep, uh, an eye on moderation for this type of enjoyment and consumption. The cost can be devastating to families. It can have economic costs.
If people become addicted to alcohol and this proposal by the tax agency to get young people to come up with these business plans is not just focused on Japanese sake. Shochu whiskey, beer or wine. So it is any alcohol is involved in this. And I think for you and me, we're specifically interested in sake compared to shochu and whiskey sake is a lower alcohol alternative and it's not distilled, and it is a traditional, culturally relevant craft in Japan.
So for me, I often focus on that aspect of it. The cultural affairs council in Japan has decided to propose Japanese sake brewing as a candidate for the UNESCO intangible cultural heritage listing. So they want to list sake brewing as a cultural practice of value to be honored by UNESCO. And that speaks differently to this craft of making sake. So there's a cultural significance in my mind to sake.
Um, but they're promoting here, whiskey, wine, beer, all kinds of alcohol, and they just want to make more tax revenue and get more young people drinking. I don't think that necessarily honors the craft of sake brewing.
Not necessarily,
Not necessarily maybe. Well, I will say. I'm curious about what these younger people are going to propose to make alcohol consumption more attractive to younger people. But my point of view would be like taking a cultural approach to it. And that really, for me, leans more to sake and, and shochu. Honoring those traditions. What do you think?
Yeah, I think that, that in my mind should be the focus and that's in no small part due to, the time I spend doing this show and you know, my, my personal hobbies,
Hm.
you know, obviously I want to see sake be healthy and, uh, you know, it'd be great if this carried it along,
well, we hit some major headlines. That have come to Japan in the last month or so.
Yeah. Uh, unfortunately you may have noticed that none of them were, Hey guys, we're opening up the borders soon, but we're keeping our eyes open for that one, but it'll, it'll, you know, one day, one day, ladies and gentlemen, one day they'll
Yes. And how have you enjoyed your Ohyama Summer Tokubetsu Junmai unpasteurized sake. How's it been sipping
It's fantastic. And, uh, you know, I have to say kind of enjoy this drinking the sake at the beginning of the episode thing, Tim, maybe we should give another shot more these days.
Absolutely. I've been enjoying my Izumi Bashi Junmai ginjo the blue label. Very delicious. Yeah. So this has been fun. And, um, this is going to be a series. So in a few weeks we might have another news segment coming up with new headlines from Japan, and we are gonna bring you the latest and greatest sake news. So stay tuned for that.
excellent.
¶ Show Closing
All right, John. Great to taste with you. This was a lot of fun, our first sake in the news episode, I want to thank all of our listeners for joining us today. We hope you enjoyed the news as well. And as always, I'd like to say hello and thank you to our patrons as well. Now, if you would like to support the sake revolution podcast, you can join us on Patreon. Please visit patreon.com/SakeRevolution. to learn more about supporting our podcast.
And if you have questions comments. If you came across any news, uh, about Japanese sake that you think we should talk about in our next episode, please send it over to us over at [email protected]. You can also get at us on most forms of social media. Uh, not quite, not quite doing the TikTok thing yet, but we're getting there. We're getting there one day.
We keep threatening.
We keep threatening. Yes. I think, I don't know. I think we're legally too old to be doing TikTok, but we'll see. We'll see. But anyway, thank you everybody for listening. Thank you Tim. For joining me again today, everybody please raise your glass. Remember to keep drinking sake and Kanpai
Kanpai