Getting Comfortable With The Worst Case Scenario: Starting A CBD Company: Highline Wellness’s Chris Roth

This week, Saige sits down with Chris Roth, the CEO of the CBD company, Highline Wellness. Chris delves into how he felt before quitting his day job, the preparation that went into starting his own business and the financial aspect to making the transition. Chris talks about trying to identify what he might regret in the future if he didn’t do it now, feeling comfortable with losing and considering what you would do if you could not fail. Providing insight into the logistics of starting a business, Chris discusses the importance of influencer marketing in his business as well as testing your thesis in the smallest way possible.