SAG-AFTRA Introduces A.I. Agreement with Narrativ

SAG-AFTRA recently secured a new agreement that marks a significant milestone in the union’s ongoing efforts to protect performers in the age of artificial intelligence. The agreement with the online platform Narrativ establishes crucial protections and opportunities for voice performers working in audio commercials. To explore the key details of this agreement and how it will affect and benefit members, podcast host and SAG-AFTRA National Executive Director & Chief Negotiator, Duncan Crabtree-Ireland, is joined by Ben Gottdiener, co-founder of Narrativ, Erin Fritch, the national co-chair of the Commercials Contracts Standing Committee, and Sue-Anne Morrow, SAG-AFTRA National Director of Contract Strategic Initiatives & Podcasts. *The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.