Episode Summary Jon and Alex are joined by Stuart, the founder of SassyDB, to discuss his entrepreneurial journey. Stuart shares his transition from the world of screen printing to founding a SaaS company. He details the challenges of being a solo founder and the emotional impact of startup life. They explore the critical role of user feedback in guiding product development and feature prioritization. Stuart explains how SassyDB uses AI for data filtering. The conversation covers effective cold ...
Jul 15, 2025•55 min
Episode Summary: * Jon and Alex speak with James about cold email outreach. * James explains Hunter’s analysis of over 11 million emails sent in 2024. * He shows why 61 % of decision makers still prefer email over other channels. * He reveals that 95 % of cold emails land in spam. * They cover why open rates mislead and why reply rates matter more. * They discuss targeting small lists and deep personalization. * James shares how new AI tools can scale unique messages at volume. Key Topics Discus...
Jul 08, 2025•50 min
Episode Summary: In this episode of SaaSy as F**k, Jon McGreevey interviews Anthony Eden, founder and CEO of DNSimple. They discuss Anthony's journey from being a CTO to starting his own company, the challenges of running a tech business, and the importance of solving real problems. Anthony shares insights on customer acquisition, ethical business practices, and the significance of maintaining commitments in business. The conversation highlights the evolution of strategies for growth and the imp...
Jun 23, 2025•45 min
Episode Summary: Jon and Alex engage in a compelling conversation with Alefiya Khoraki, co-founder of Nomad's Marketing, exploring the transformative power of conversion quiz funnels. Alefiya distinguishes between conventional personality quizzes and strategic conversion quizzes designed specifically for sales. Highlighting her innovative approach, she shares insights from her extensive research and explains how conversion quizzes can serve as scalable sales conversations. The discussion covers ...
Jun 16, 2025•53 min
Episode Summary: In this conversation, pricing expert Garrick Van Buren discusses the intricacies of pricing strategies in the SaaS industry. He emphasises the importance of understanding customer value, common pricing mistakes, and the necessity of conducting thorough customer research. The discussion also highlights the challenges founders face in pricing their products and the significance of validating market demand before product development. Garrick advocates for starting with a service-ba...
Jun 09, 2025•45 min
Episode Summary: In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the evolution of his agency's focus from SaaS to exploring new markets. They discuss the importance of sales in marketing, the challenges of e-commerce, and the significance of marketing operations in ensuring ef...
Jun 02, 2025•46 min
Episode Summary In this episode of Sassy as F**k, Jon McGreevy speaks with Federico Jorge, founder of Stack Against, about his journey in copywriting, the evolution of comparison pages, and their significance in the SaaS industry. Federico shares insights on the benefits of comparison pages for SEO and lead generation, as well as the challenges of using AI in copywriting. The conversation emphasizes the importance of understanding market needs and the value of human expertise in creating effecti...
May 26, 2025•58 min
Episode Title : The Strategic Power of a Fractional CMO Episode Summary : In this engaging conversation, Jon, Alex, and Marc delve into the critical role of a fractional CMO in today's marketing landscape. Marc Bitanga clarifies the distinct position of a fractional CMO compared to traditional consultants and agencies, emphasizing its strategic, executive-level nature. The discussion underscores the necessity of aligning with core business objectives, effectively engaging in C-level dialogues, a...
May 19, 2025•41 min
Episode 5 part 2 Show Notes Episode Title : LinkedIn Sagas, SaaS Pricing & The AI Revolution (Alternative Titles): * From Small Talk to Big Issues: The Podcast Evolution * Navigating LinkedIn: Personal Stories and Insights * SaaS Deep Dive: Pricing, Targeting, and AI * AI, Creativity, and the Future of Expertise Hosts: Alex Radford & Jon McGreevey Episode Summary: Continuing their conversation, Alex and Jon dive into personal anecdotes, starting with Jon's challenging experience navigati...
May 12, 2025•58 min
Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism in creative fields and how it fuels their motivation. The conversation then shifts to the world of social media, exploring their recent venture onto TikTok, its surprising effectiveness for podcast grow...
May 06, 2025•43 min
Join us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as CEO of GoNimbly, delving into the critical role of Revenue Operations (RevOps) in aligning sales, marketing, and customer success to drive business efficiency and growth. The discussion navigates the evolv...
Apr 14, 2025•1 hr
In this fun chat, Joel Klettke, a renowned SaaS copywriter, discusses the importance of standing out in the crowded field of copywriting, particularly in the B2B space. He shares insights on the common fears that hold businesses back from being innovative and how to break free from clichés in copywriting. Joel also recounts his personal journey into the world of copywriting, the founding of Case Study Buddy, and the common mistakes companies make when creating case studies. He emphasises the nee...
Apr 07, 2025•58 min
In this engaging conversation, Jon and Jane Portman discuss the multifaceted journey of building a SaaS business while balancing personal life. Jane shares her experiences transitioning from a UI/UX consultant to co-founding User List, an email automation platform. They explore the challenges of slow growth in the SaaS industry, the importance of niching down, and the realities of technical hurdles. Jane emphasizes the significance of continuous learning and adapting in the ever-evolving tech la...
Mar 31, 2025•45 min
Episode Summary: After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs, tangents, and a peek into their renewed vision for the podcast. Highlights: 00:00 - 03:30 | Technical Chaos: After wrestling with tech, Alex and Jon kick off with a “cold open” in classic, chaotic SaaSy as F**k ...
Jan 31, 2025•36 min
SaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises. Follow her on Twitter Visit her website This is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the year! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com...
Apr 05, 2023•1 hr 3 min
For the first episode of a new season, we're joined by inbound marketing expert—and host of the Tiny Marketing podcast—Sarah Noel Block. We discuss inbound marketing, coping with small marketing budgets, and her journey into freelancing. Check out her work here: https://www.sarahnoelblock.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com...
Jan 18, 2023•52 min
In the final episode of Season 1, we're joined by Peter Loving, Senior Product Designer at UserActive. We chat about his journey from designing physical products to digital products, common UI and UX mistakes, and the future of SaaS. Show notes: UserActive - https://www.useractive.io/ Todoist - https://todoist.com/ Notion - https://www.notion.so/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com...
Jul 20, 2022•55 min
In the latest episode of SaaSy as F**k, we chat all things AI with TagTeam AI founder CK Lee. We discuss his globe-trotting history, how he first founded TAGGUN, and how that turned into Tagteam AI. AI is a big buzzword nowadays, so it was great to get CK's honest feeling about AI's potential for helping businesses (and probably not killing us all). Key talking points: Can CK's receipt-scanning AI become a killing machine? What is the difference between AI and machine learning? What is Taggun? C...
Jun 14, 2022•57 min
After a short break from the podcast, we return with a brilliant and inspirational interview with copywriter and Terrain.io founder Eman Zabi. We discuss building and growing a no-code SaaS, the importance of accessibility, and much more! Show notes: Adventurers Playlist – https://adventurersplaylist.carrd.co Terrain – https://www.knowtheterrain.io The Scribesmith – https://www.thescribesmith.com This is a public episode. If you would like to discuss this with other subscribers or get access to ...
May 09, 2022•1 hr 11 min
In episode 6 of SaaSy as F**k we talk to Josh Garofalo who is not only a market-leading SaaS copywriter, but also a big part of Jon's origin story. We also hear how Josh wrote his first sales letter—to his mum—to convince her why she should buy him a Nintendo 64. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com...
Feb 02, 2022•1 hr 47 min
This month we're joined by Head of Growth at Powered by Search Marc Thomas, where we discuss pain points, the future of SaaS marketing, effective marketing strategies, and the power of positivity. Marc also shares his thoughts about Thinkbois, and we exchange our various business ideas that were left to die in the notepad. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com...
Nov 30, 2021•1 hr 42 min
Salesflare co-founder Jeroen Corthout joins us for our fourth episode of SaaSy as F**k to talk about company funding, AI, books, and...having sex on mars. It was a great chat where we learned a lot about how Salesflare uses feedback from users to continuously improve and evolve their product. Beers mentioned: https://beerizer.com/shop/kaiexclusivebeers/broeder-everardus-schouten-gin-infused-muifelbrouwerij--131950?cc=gb https://www.hetanker.be/en/gouden-carolus-tripel https://www.beertourism.com...
Nov 03, 2021•1 hr 37 min
We are joined by email Strategist and copywriter Samar Owais for our third episode of SaaSy as F**k. We discuss her move from content writer to email copywriter, and the intimidating job of writing for Copyhackers. It was a fun and thoroughly interesting chat filled with amazing advice for any SaaS or startup. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com...
Oct 06, 2021•1 hr 23 min
In the second episode of SaaSy as F**k, we chat with CreatorBooks.com founder Paulina Masson about the lessons she's learnt going from selling one SaaS company to starting another, and the importance of setting big goals. It was a hugely motivational conversation, and wonderful to hear how Paulina has grown and improved both her businesses and herself. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.co...
Jul 22, 2021•1 hr 26 min
In this first episode of SaaSy as F**k, we talk to GoSquared CEO James Gill about his journey from being a teenager thinking that there might just be something to this internet thing, to being the founder and CEO of a successful SaaS company. It was an absolute delight chatting with James, as he throws pearls of wisdom out as if they were nothing. Well worth a listen if you're interested in SaaS or startups. This is a public episode. If you would like to discuss this with other subscribers or ge...
Jun 21, 2021•1 hr 31 min
