Season C - Ep. 4: Tracy Eiler, CMO at OpenSesame, on Changes in SaaS Marketing

Tracy discusses changes in marketing over the past several years and the first things she did after joining OpenSesame as CMO.

BIO

Tracy Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, mid-market, enterprise, and OEM. She has start-up, public company, and M&A experience, and has marketed to line-of-business executives, end users, IT, and C-suite.

Over her career, Tracy also held CMO positions at Alation, InsideView, MarkLogic, and senior marketing roles at Ingres (now Actian), Postini (acq. by Google), and Business Objects (SAP company).

TIMESTAMPS

01:15 Making changes after joining a new company as a CMO

04:35 Evaluating Marketing strategies from the outside

09:35 Measuring contents’ ROI 

12:15 What is OpenSesame?

19:35 Go-to-Market Strategy, and Role of Partnerships

24:25 Building a Pipeline

29:25 KPIs to measure Product Marketing 

38:50 Changes in SaaS marketing over the years

42:40 ChatGPT and AI in Marketing