Why CAC Is Like Debt
Aug 14, 2023•3 min
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Episode description
In episode #32, I address CAC, or customer acquisition cost, and why it behaves like debt. This is important to understand as high CAC and low retention can sink your SaaS.
- What is CAC?
- What happens when a customer churns?
- Does CAC go away?
- Understanding your payback point
Download my CAC Payback template at this link.
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