What is Customer Lifetime Value
Aug 02, 2023•3 min
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Episode description
In episode #20, I address customer lifetime value (LTV). LTV estimates the total cash flows that we will receive over the lifetime of a customer. It’s an estimate and changes with every new cohort.
- What is LTV?
- What are the inputs?
- How often do we measure LTV?
- LTV is not a standalone metric
- Highly applicable metric for price point, high volume SaaS
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