What Churn Metric Do I Use in LTV
Aug 14, 2024•4 min
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Episode description
In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage.
- LTV components
- What churn do I use?
- What is I have a SaaS+ model?
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