Timing Mismatch Between Bookings Date and CAC
Sep 14, 2023•4 min
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Episode description
Episode 63 – Timing Mismatch Between Bookings Date and CAC
In episode #63, I dive into how our bookings date may affect our sales and marketing efficiency metrics. There are two main camps when it comes to what date we used for our closed own opportunity.
- Two main camps for bookings date
- How does this impact S&M efficiency metrics
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