The Foundation of CAC Part 1
Apr 23, 2024•4 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems.
- Begins with your general ledger and your SaaS P&L
- Gross CAC, customer acquisition cost
Blog post on CAC: https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/
For the best experience, listen in Metacast app for iOS or Android