The Advanced Lifetime Value Formula and Its Dangers
Aug 06, 2023•3 min
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Episode description
In episode #24, I address the advanced customer lifetime value (LTV) formula. But we have to be careful how we used the advanced formula. Let's talk about the additional inputs and the outcome.
- How to make LTV more sophisticated.
- Don’t you dare compare it to CAC
- Is advanced LTV really used in practice?
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