Should I Use LTV If I Target High ACV Customers?
Aug 04, 2023•3 min
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Episode description
In episode #22, I address customer lifetime value (LTV) when we chase mid-market and enterprise customers. Does LTV provide much value in a higher ACV environment?
- What’s my target market?
- Low price point SaaS lives and dies by LTV to CAC
- The use of MIN, MEDIAN, and MAX
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