LTV is NOT a Standalone Metric
Aug 05, 2023•2 min
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Episode description
In episode #23, I address customer lifetime value (LTV) as a standalone metric. It's not! We must compare it to CAC just like CAC can’t be used as a standalone metric.
- Why LTV is not a standalone metric?
- We compare LTV to CAC
- 4 is the new “3” for LTV to CAC
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