Klaviyo’s Net Revenue Retention Formula and Performance
Aug 30, 2023•3 min
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Episode description
In episode #48, I dive into Klaviyo’s net revenue retention (NRR) formula. Its formula appears pretty standard, but catch episode #47 on Klaviyo’s gross revenue retention. It’s not very standard.
- The standard NRR formula
- Klaviyo’s NRR formula
Klaviyo's S-1 can be found here: https://www.sec.gov/Archives/edgar/data/1835830/000162828023030618/klaviyoincs-1.htm
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