How to Handle Unknown Churn in Your Reporting
Episode description
Episode 159 – How to Handle Unknown Churn in Your Reporting
In episode #159, I address a reader's question. This is very common for SaaS companies that target mid-market and above customers. You send the renewal invoice but don’t hear back from the customer. Is this churn? When should I report it as churn?
- Churn reporting when you don’t hear back from the customer
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