ARPA | The Forgotten SaaS Metric
Aug 16, 2023•3 min
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Episode description
In episode #34, I address the forgotten metric, ARPA. ARPA stands for average revenue per account. It’s such a simple metric that it is often forgotten. However, I use this metric a lot with retention analysis and forecasting.
- What is ARPA?
- How I use it in retention analysis
- How I use it in forecasting
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