Taking Marketing Risks in a Strained Economy with Emily Montgomery
Sep 21, 2023•27 min
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Episode description
If you’re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and “doing more with less” do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calculated risks…and it starts with a mindset shift.
Listen in as we explore how to “experiment and learn” to create a culture of risk among your marketing org and the channels most ripe for experimentation.
- Connect with Guest: https://www.linkedin.com/in/emily-montgomery-8995361/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
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