Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility

In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London.

When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks about the unique differences between operating in the U.S. and Europe, including resource constraints, currency, language barriers, and pricing arbitrage. Whether you're thinking about setting up an office across the pond or are simply interested in learning more about SaaS in Europe, you'll find something in this conversation.

• Connect with Alan: https://www.linkedin.com/in/alangleeson/
• Learn more about Agility: https://www.workwithagility.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull