Why Every SaaS Founder Should Care About Customer Onboarding with Sri Ganesan # 190

SaaS District

Sep 30, 2022•34 min•Season 2Ep. 190

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Episode description

Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace.

Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.

In this episode we cover:

00:00 - Intro
01:35 - Sri's Background + Freshworks Acquisition Story
08:33 - Founding Rocketlane
11:10 - The Importance & Impact Of Customer Onboarding
14:29 - What Kind Of Companies Rocketlane Is Build For
16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform
19:35 - Flying Cat Marketing - Content-led B2B SEO agency
21:33 - Prioritizing The Most Important Things When Onboarding A New Client
24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations
25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process
27:46 - Sri's Favorite Activity To Get Into a Flow State
28:27 - Sri's Piece Of Advice For His 20 Years Old Self
29:03 - Sri's Biggest Challenges at Rocketlane
30:19 - Instrumental Resources For Sri's Success
32:26 - What Does Success Means for Sri Today
33:09 - Get In Touch With Sri