What Is SaaS Conversion Content And How to Create It with Carly J Cais #199

SaaS District

Feb 03, 2023•31 min•Season 2Ep. 199

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Episode description

Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential.

She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand.

She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue.

She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023.

In this episode we cover:

00:00 - Intro
01:38 - The Concept Of Content
02:42 - How A SaaS Company Can Determine Their Content Needs
04:01 - Examples Of Conversion Content
05:10 - Measuring The Content Success
10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy
12:33 - How Much Content Is Enough?
15:23 - Top 3 Effective Techniques For Growing A B2B Business
20:11 - Technology That SaaS Founders Should Prioritize Implement
23:08 - Carly’s Favorite Activity To Get Into a Flow State
24:52 - Carly’s Piece of Advice for His 25 Years Old Self
25:15 - Carly’s Biggest Challenges at RevvSpark
26:34 - Instrumental Resources For Carly’s Success
28:49 - What Does Success Means for Carly Today
29:27 - Get In Touch With Carly

"Become a Content Machine: The Conversion Content System"

https://www.revvspark.com/saas-district/

This PDF lays out step-by-step how to create a month’s worth of content from ONE source piece, and the tools and tips we use to create all the touchpoints that take a buyer through each stage of their journey.

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