Using Interactive Product Demos As Your PLG Motion with Natalie Marcotullio #194
Nov 18, 2022•23 min•Season 2Ep. 194
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Episode description
Natalie Marcotullio is a Head of Growth and Operations at Navattic, a company that empowers prospects to get hands-on with a product earlier through no-code interactive demos and helping SaaS companies give their prospects a better buying experience. More than 200 go-to-market teams use Navattic across the funnel, from first touch in outbound campaigns, to website product demos and post-demo leave behinds.
Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS. Now she focuses on full-funnel marketing, GTM strategy, and improving the digital buyer experience.
In this episode we cover:
- 00:00 - Intro
- 01:12 - What Is An Interactive Product Demo
- 01:53 - Why Interactive Product Demo Is So Important
- 04:39 - Interactive Demos Vs. Free Trials
- 06:30 - The Power Behind A No-Code Interactive Product Demo
- 07:31 - The Ideal Customer For Product Demo
- 08:31 - Measuring The Conversion Rates Using Interactive Product Demo
- 10:17 - Best Way To Show Your Product Demo On Your Website
- 11:59 - What To Consider Before Testing Out
- 12:40 - The Sales People Opinion About Interactive Demos
- 15:04 - Natalie's Favorite Activity To Get Into a Flow State
- 16:00 - Natalie's Piece Of Advice For Your Younger Self
- 17:12 - Natalie's Biggest Challenges at Navattic
- 17:59 - Instrumental Resources For Natalie's Success
- 19:58 - What Does Success Means for Natalie Today
- 21:46 - Get In Touch With Natalie
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