How to Reduce Churn, Optimize Pricing, & Grow Your Subscription Business with Patrick Campbell | Podcast #39
Episode description
This episode is sponsored by bCast, a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast.
If you'd like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/
Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful companies. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US department of defence.
During this interview we cover:
- 00:00 - Grow Social Engagement, Traffic & Revenue with a Podcast with bCast ( A Word from the Sponsor )
- 01:13 - Intro
- 02:14 - How Profitwell Monitors Churn Rates & How does Their Models Work
- 04:23 - Which Method To Estimate Churn is Best For You?
- 07:10 - How Covid Has Affected Churn & Revenue in B2B SasS in the Last Months
- 11:15 - How to Reduce Up to 40% Churn From Your Mechanical Churn
- 14:37 - Go Up Market to Reduce Churn?
- 16:20 - Key Points About Monetization & Pricing
- 21:12 - Price Point to Churn, Benchmarks You Should Be Aiming For
- 25:21 - How Often You Should Be Increasing Pricing in Your B2B SaaS Without Losing New & Old Clients
- 33:34 - Get your Value Metric Right
- 35:00 - Profitwell Recur Network
- 38:11 - Get In Touch With Patrick
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- Instagram: @Horizen.Capital
- YouTube: Akeel Jabber - SaaS District
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