How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228
Mar 01, 2024•43 min•Season 2Ep. 228
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Episode description
Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.
His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.
In this episode we cover:
- 00:00 - Intro
- 01:27 - Introduction to New Breed
- 03:15 - Working With HubSpot in 2024
- 09:27 - Crafting GTM Strategy with 3 Pillars
- 14:29 - Effective B2B SaaS Partnership Programs
- 17:07 - AI Tools in the Sales Coaching Process
- 22:29 - HubSpot Usage of AI
- 26:20 - Barrett's Favorite Activity To Get Into a Flow State
- 27:07 - Barrett's Piece Of Advice For Your Younger Self
- 28:14 - Barrett's Biggest Challenges at New Breed
- 30:07 - Instrumental Resources For Barrett's Success
- 32:39 - What Does Success Mean for Barrett Today
- 33:42 - Get In Touch With Barrett
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