Defining Pricing & Packaging For New B2B SaaS Products with Dan Balcauski #181
Episode description
Dan is the Founder & Chief Pricing Officer at Product Tranquility, a consulting firm that accelerates product growth and increases customer loyalty. They bring world-class product management and strategy practices to B2B SaaS and Marketplace companies in the small-to-mid market.
Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life over the last 15 years.
In this episode we cover:
- 00:00 - Byldd - MVP Development Agency Based in New York
- 01:12 - Intro
- 03:00 - What Is Product Value?
- 09:18 - Perceived Value Vs Cheap Price
- 13:00 - Strategy For Getting An Effective Price
- 16:31 - What Some SaaS Founders Get Wrong About Pricing
- 17:59 - How Often The Price Should Be Changed
- 20:34 - Adjusting The Price When Adding New Features
- 23:14 - Advantages Of Using Free Trials Or Freemium
- 32:02 - Dofollow.io - Premium Link Building
- 33:20 - Should Companies Show Pricing On Their Websites?
- 39:34 - When To Bring A Pricing Expert To Your Product Marketing Team
- 42:26 - Dan’s Favorite Activity To Get Into a Flow State
- 43:27 - Dan's Piece of Advice for His 25 Years Old Self
- 43:45 - Dan's Biggest Challenges at Product Tranquility
- 44:38 - Instrumental Resources for Dan's Success
- 46:17 - What Does Success Means for Dan Today
- 47:24 - Get In Touch With Dan
Get in Touch With Dan:
Mentions:
Books:
The Strategy And Tactics Of Pricing by Thomas T Nagle
Monetizing Innovation by Madhavan Ramanujam & Georg Tacke
Magic Mind, The World's First Productivity Drink - You can get 40% off on your subscription for the next 10 Days. Try it out, go to magicmind.co/SaaS and use our Discount Code SAAS20
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