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Run the Numbers

CJ Gustafsonwww.mostlymetrics.com
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO. This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself. Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.

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Episodes

Stripe rips, Plaid falls, and Wiz gets PAID... State of the Private Markets (March)

On this episode of Run the Numbers we’ll cover the state of the private tech markets. * Did Google overpay for Wiz? * Stripe’s valuation is (nearly) back up to their COVID high water mark * Plaid shares fall in secondary market * Figma is growing into it’s valuation * The Rippling and Deel (hilarious) controversy You can get this in written form at mostlymetrics.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.mostl...

Mar 29, 202512 min

The Startup Shutdown Playbook: How to Succeed in Closing a Company

While few plan for the demise of their startup, it’s something that many face. In this episode, CJ is joined by Dori Yona, co-founder and CEO of SimpleClosure, to unpack the financial, legal, and emotional complexities of shutting down a company. Dori explains the options available when a company is running out of cash, what bankruptcy actually means, and the importance of budgeting for the end. The conversation covers acqui-hires, dissolution, returning capital to investors, hidden liabilities,...

Mar 27, 20251 hr 1 min

The Art of Stacking S-Curves: Olo’s Winning Vertical SaaS Strategy with CFO Peter Benevides

In this episode, CJ is joined by Peter Benevides, CFO of Olo, a leading vertical SaaS company powering digital ordering, payments, and guest engagement solutions for popular restaurant brands. Peter explains how Olo successfully expanded into payments and used this as a strategic advantage. He breaks down how the company stacks S-curves through continued product expansion and adoption, and how this enables them to increase revenue without increasing the take-rate. The conversation also covers pr...

Mar 24, 20251 hr 1 min

Klarna IPO: S1 Breakdown

Klarna, the Swedish fintech powerhouse, is going public on the NYSE (ticker: KLAR).This marks a major moment for the Buy Now, Pay Later (BNPL) space. This IPO will test whether investors believe BNPL is a smarter alternative to credit cards—or another form of subprime lending in disguise.A few years ago, Klarna was worth $46B in private markets. Now? It’s eyeing a $15B-$20B valuation—a stark reminder of how fintech sentiment has shifted in a world of higher interest rates.7 Key Themes:1️⃣ Klarna...

Mar 22, 202527 min

Red Flags & Big Wins: Lucas Swisher on What Makes Coatue Say Yes (or No) to an Investment

In this episode, CJ interviews Lucas Swisher, Co-Lead of Growth Investing and Software Investing at Coatue, to explore how one of tech’s most influential investment firms navigates both public and private markets. Lucas explains Coatue’s evolution—from hedge fund origins to a powerhouse in venture capital—and how the company balances short-term public market pressures and long-term private investments. The conversation takes a dive deep into data-driven decision-making and how Coatue’s proprieta...

Mar 20, 202555 min

21 Million Customers: The Two Keys to Long-Term Tech Success with GoDaddy CFO Mark McCaffrey

Mark McCaffrey, the CFO of GoDaddy, joins CJ to talk about the evolution of one of the most recognizable brands on the internet from domain registration to a full-service platform for small businesses. Mark sheds light on GoDaddy’s role in the entrepreneurial micro-startup ecosystem and how, after 21 years, GoDaddy has grown to 21 million customers. He describes the trends he’s identified in the formation of micro businesses, their adoption of AI, their survival rates, and why churn caused by fa...

Mar 17, 202554 min

The Business of Mostly Metrics. Part I.

Welcome to the first episode on The Business of Mostly Metrics. The CFO became a CEO. Pretty wild. The CEO of me. During this series we’ll cover the following topics: * Writing your story in reverse, which is what today is about * How I lost $209,640 of my own money trying to start a marketplace business * Quitting a job to be able to keep writing , leaving a million dollars of equity on the table, and getting my first CFO job * Decoding my timeline from 0 to 50,000 subscribers and the tactics I...

Mar 15, 202515 min

Taking Criticism Like a Pro: Airtable's Ambereen Toubassy on Investor Feedback and Curiosity

Ambereen Toubassy, the CFO of Airtable, has experience as an advisor, an investor, and an operator. In this episode, she joins CJ to talk about how this experience informs her role as a CFO. The two delve into the complexities of navigating investor feedback and how to take criticism without getting defensive. They also discuss how to build the right advisory network, red flags to watch for, and the importance of scaffolding your weaknesses with external expertise. The episode also highlights th...

Mar 13, 20251 hr

Uncovering Blind Spots and Other Lessons from High-Growth Companies with Five-Time CFO David Lapter

In this episode, Dashlane’s David Lapter, a five-time CFO, joins CJ to discuss the challenges of steering high-growth companies. He breaks down the common blind spots that CFOs face, why many double down on their strengths and avoid their weaknesses, and how the Eisenhower Matrix helped him tackle his own gaps. David also gives his take on competitors and his philosophy of differentiating your org from theirs without demonizing them, as well as how they can be used for motivation. David shares i...

Mar 10, 20251 hr 8 min

CoreWeave IPO: A Future Giant or Just WeWork with GPUs?

This is the CoreWeave IPO breakdown. I studied their S1 filing so you don’t have to. What we’ll cover: * What CoreWeave does * Their business model * Their financials * Key themes heading into IPO * Investors * Bull, Bear and Base cases for the stock This is not investment advice. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.mostlymetrics.com...

Mar 08, 202525 min

Eliminating Operational Inefficiencies with Hanan Aharoni of Operative

In this episode, CJ interviews Hanan Aharoni, CFO of Operative, who is an expert in operational excellence, particularly in private equity. Hanan shares insights on managing acquisitions and overcoming silos, inefficiencies, and decision paralysis in the process. He highlights the importance of having a clear org chart and a unified leadership team before discussing the critical role of culture in successful integrations. He breaks down how to spot inefficiencies, consolidate systems, and optimi...

Mar 06, 202559 min

From Massive Corporate to Tiny Startup: Foodics CFO Abdullah Tahboub on Making the Leap

Today’s guest went from being the CFO of a very large telecom company where he was meeting with ministers in Jordan to joining a team of just four people at a startup in Saudi Arabia. Abdullah Tahboub, CFO of Foodics, a cloud-based POS and restaurant management solution, joins CJ to talk about this leap and explain why he wishes he had joined the startup world sooner. The conversation delves into the differences between corporate and startup CFO roles. Abdullah also explores the rapid digital tr...

Mar 03, 202550 min

State of the Private Tech Markets (February)

State of the Private Markets delivers an insider’s look at the forces reshaping the pre-IPO landscape. In this episode, we break down the latest valuation surges and hiring trends, spotlight key moves from tech giants in security, HR tech, and legal automation, and dive into company updates from Wiz, Harvey, and Deel. We also cover major fundraising rounds and notable executive shifts that signal where the market is headed. Tune in for an in-depth analysis of the trends and shifts driving today’...

Feb 28, 202513 min

The Era of “I Need a COO and a CFO” Is Over: Jim Cook on the Next Evolution of the CFO

Jim Cook, Netflix co-founder, former CFO of Mozilla, early employee at Inuit, executive coach, and author of Substack Cook’s Playbooks, returns to the podcast for the third time. In this episode, he breaks down the evolution of the role of CFOs from traditional scorekeepers to more strategic and operator roles, before looking ahead at what’s to come. This episode is packed full of helpful advice about transparency, building trust, authenticity in your executive role, and why “fake it till you ma...

Feb 27, 20251 hr

Investors vs Operators: Aidoc’s Arvind Kadaba on the “Grass Is Greener” Trap and How to Escape It

Today’s guest, Arvind Kadaba, the CFO of Aidoc, started his career as a high-profile investor before transitioning into the role of a CFO. He joins CJ to share his career journey and discuss the challenges he faced in transitioning into an operational role. The conversation explores the “grass is always greener” mentality that drives career shifts, and how to find the right career fit. Arvind describes the evolving landscape of healthcare technology and AI. He emphasizes the need for innovation ...

Feb 24, 20251 hr

Stripe, Klarna, & the Fintech Resurgence—What’s Driving Valuations?

Fintech Is Back: What’s Driving Valuations & Back-Office Convergence Fintech is making a comeback, and the private markets are shifting fast. In this episode, we break down the biggest fintech moves—from Stripe’s $85B valuation jump to Klarna and Chime’s rumored IPOs—and explain why investors are paying up for some business models while discounting others. Plus, we dive into a major shift in back-office software: HiBob’s acquisition of Mosaic signals a growing convergence between HR and fina...

Feb 22, 202511 min

Inside Grab: How a Super App Transformed Southeast Asia — with CFO Peter Oey

This episode takes a deep dive into the business model of super app Grab as CJ interviews CFO Peter Oey. Peter introduces listeners to Grab and how it operates in Southeast Asia, highlighting the company’s journey from a ride-hailing service to acquiring Uber's operations in the region, expanding into food delivery, and even branching into banking services, all in one single super app. Peter explains why this model thrives in Southeast Asia and speculates on its potential in Western markets. He ...

Feb 20, 202548 min

Scoring Big: The Playbook for Nonprofit Financial Success with USA Hockey CFO Kelly Mahncke

In this episode, CJ is joined by Kelly Mahncke, the CFO of USA Hockey, and the first CFO of a nonprofit to come on the show. They discuss the organization's business model and its revenue streams. Kelly emphasizes the importance of having a successful business whether it’s a nonprofit or not, and what she means when she says that there's no mission without margin. The conversation also covers USA Hockey's efforts to balance grassroots development with elite programs, the role of data and technol...

Feb 17, 202544 min

How much revenue do you need to IPO in 2025?

How Much Revenue Do You Need to IPO in 2024? The IPO bar has risen—big time. In the 2010s, companies like RingCentral and Etsy went public with $100M-$250M in revenue. But today? You likely need $500M+ just to get a shot. We’ll break down how IPOs evolved from the SaaS boom to the 2021 mega-deals (think Coinbase, Snowflake, and Airbnb), the 2022-23 freeze, and why 2024’s IPO class—Reddit, Klaviyo, Instacart—looks different. Plus, we’ll preview 2025’s biggest potential IPOs , including Stripe, Da...

Feb 15, 202510 min

From CF-No to CF-Go: Serial CFO Michael Bayer’s Guide to Hypergrowth

Serial CFO Michael Bayer, who is currently the CFO of Wasabi, joins CJ to share wisdom from his long career. He talks about his journey from being a “CF-no" to becoming a “CF-go” while emphasizing the importance of strategic investment to fuel hypergrowth companies. He breaks down the epochs of growth that a company goes through as it scales from driving revenue to focusing on cash flow. He highlights the significance of order of magnitude thinking and hiring for future needs. Michael also intro...

Feb 13, 202554 min

How Upwork CFO Erica Gessert Drove 20 Points of EBITDA Growth in Just 3 Quarters

Erica Gessert, CFO of Upwork, and former Senior Vice President of Finance & Analytics at PayPal, joins CJ for this episode. They discuss Erica's experience with forecasting models at PayPal, emphasizing the need for adaptable models that change with economic conditions. Delving into her role at Upwork, Erica explains the company’s approach to customer acquisition costs, the significance of network effects in marketplace businesses, and Upwork’s take rate strategies. The conversation covers U...

Feb 10, 202556 min

Profits vs. Growth: What X, Deel & Clay Are Teaching Us

Hey everyone, welcome back to the show! Last week, our report and podcast on the state of private markets went absolutely bonkers. So, we’re building on that momentum today and giving you even more private tech company headlines. The goal? By the end of this episode, you’ll feel like you have a backstage pass to the best companies before they hit the public markets—and you’ll sound like the smartest person in the room next time you’re talking to colleagues (hopefully not over Microsoft Teams, be...

Feb 08, 20259 min

A CFO’s Guide to Raising Take Rates and Increasing Gross Margins, with Kapil Agrawal

In this episode, CJ is joined by Kapil Agrawal, CFO at Outschool, former CFO of Poshmark, and former Global Head of Pricing and Finance Business Partner at Uber. Kapil shares insights on Uber's pricing strategies and the use of promotions to drive customer growth. He discusses the multiple North Star metrics used at Uber before explaining his role in changing the company’s take rate. He also talks about his role at Poshmark and how he raised the company’s gross margin. The conversation explores ...

Feb 06, 20251 hr 1 min

You Can Securitize Anything! — Art as an Asset Class with Nigel Glenday of Masterworks

In this episode, CJ interviews Nigel Glenday, CFO, COO, and board member at Masterworks, a company that allows investors to buy shares in high-value artworks. He sheds light on the art market and Masterworks’s business model. They discuss the intricacies of art as an asset class, its historical significance, and its potential as an investment. Nigel explains the process of securitizing art, comparing it to other unique asset classes like racehorses and athlete contracts. He highlights the import...

Feb 03, 20251 hr 1 min

State of the Private Markets: January 2025

This is our inaugural State of the Private Markets , a monthly series where we’ll deliver the most compelling valuation , hiring , and revenue insights on pre-IPO candidates . Think of this as your backstage pass to the companies shaping the future before they hit the public markets. Today we will cover: * Valuation : The most valuable private tech companies * Hiring : The fastest hiring companies * Layoffs : The companies shedding headcount * Sector specific highlights : This month we check in ...

Feb 02, 202516 min

“What’s in It for Me?” The Art of Storytelling in an IPO - with Monday.com CFO Eliran Glazer

Eliran Glazer is the CFO of Monday.com. He joined the company just four months before its IPO. As a big believer in the art of storytelling, in this episode, Eliran explains how to be a great storyteller while weaving it into the story of Monday.com’s IPO. The conversation also delves into the unique aspects of the Israeli tech scene, the impact of military service on entrepreneurship, and the importance of resilience and adaptability in leadership. Eliran highlights the evolution of Monday.com'...

Jan 27, 202558 min

The Analytics Escalator: Unlocking Value in Finance with Mambu CFO Jesper Sorensen

CJ delves deep into the world of analytics in this interview with Jesper Sorensen, the CFO of Mambu, a leading fintech and banking platform in Europe valued at over $5 billion. Jesper, who has authored three books on analytics, introduces the Analytics Escalator—a framework for unlocking real value through descriptive, diagnostic, predictive, and prescriptive analytics. In the discussion, Jesper covers everything from getting started with analytics and deciding where it should sit within an orga...

Jan 23, 202552 min

"Be Interesting" and Other Unconventional Finance Career Advice from CFO Jeff Cassidy

In this episode, CJ interviews Jeff Cassidy, CFO of Prodigy Education about navigating a diverse career across multiple industries and building strong teams based on ambition and skills rather than credentials. Having worked in financial services, biotech, restaurants, travel, edtech, and even crypto, Jeff shares the story of his own varied career, giving advice on finding the “right” career path, achieving personal product market fit, and what he looks for in a new role. He talks about how he g...

Jan 20, 202552 min

“Your budget is counter-productive” — Michiel Boere, CFO of Remote

Michiel Boere, the CFO of Remote, joins CJ to talk about building multinational companies and the benefits of ditching traditional budgets for better business outcomes. Michiel introduces listeners to Remote's business model and discusses how it levels the global job market by enabling companies to hire talent from anywhere while absorbing complications regarding payroll, taxes, and legal entity status. The conversation also covers the complexities of managing a multinational company and the cha...

Jan 16, 202559 min

A Masterclass with the Michael Jordan of B2C Subscription, Reid DeRamus

Reid DeRamus, formerly of Hulu, Crunchyroll, HBO Max, and Substack, joins CJ in this episode to discuss B2C business models and growth strategies. Reid sheds light on some of the profound evolutions he’s experienced in his career at the intersection of tech and media. The discussion dives into the nuances of price increases in B2C subscriptions—how they affect revenue growth, customer acquisition, and retention—and explores strategies for effectively communicating these changes. They examine the...

Jan 13, 20251 hr 11 min
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