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Run the Numbers

CJ Gustafsonwww.mostlymetrics.com
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO. This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself. Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.

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Episodes

Climbing the FP&A Ladder to CFO: IPOs and M&A with Philip Watson, CFO of Paddle

Listen now on: * Apple * Spotify * YouTube In this episode, CJ dives into the complexities of IPOs and acquisitions with Philip Watson, the CFO of Paddle. Philip covers acquisitions for tech versus acquisitions for revenue, what it's like to operate within debt covenants and how to track them as an FP&A professional, FP&A's role in the IPO process, picking which metrics you'll disclose, frameworks for decision making and communication, and much more. If you’re looking for an ERP platform...

Feb 08, 202449 min

E36: The IPO Playbook: Expert Advice from Lee Kirkpatrick, Twilio’s Former CFO

In this episode, CJ is joined by Lee Kirkpatrick, the former CFO of the cloud communications platform, Twilio. Lee shares his journey of leading Twilio through its 2016 IPO, shedding light on the preparations, roadshows, and decisions (bankers, soundtrack, tv appearances) made at different stages of the process. This is inside baseball to taking your company public - a must listen. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: ...

Feb 05, 202448 min

E35: The Ultimate Guide to Vertical SaaS with Top Investor Dave Yuan of Tidemark

Today CJ hosts Dave Yuan, the founder and partner at Tidemark — a legend in the world of vertical SaaS. Dave has been investing, advising, and building technology companies for over 20 years. Before founding Tidemark, Dave spent 15 years as a general partner at Technology Crossover Ventures (TCV), where he was fortunate to invest in and help 25 companies scale and win. Twelve companies have gone public, and eight have been acquired. Today’s conversation covers key heuristics, what’s wrong with c...

Feb 01, 202456 min

E34: BlackRock Managing Director Tony Kim on the Secrets of Durable Companies

Tony Kim, Managing Director at Blackrock, joins CJ this week to touch on the secrets of durable businesses, why TAM is an unreliable measure of potential, competitive moats and 2nd/3rd acts as necessary means for sustainable growth, and more. Supercharge your financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year. --- SPONSORS: Maxio | Tropic | Thoropass Maxio is the only billing and financial operations platform that was purpose built for B2B ...

Jan 29, 202449 min

E33: The Ultimate Guide to Start-up Marketing, with CEO of Thrive Digital, Jonathan Becker

Jonathan Becker, CEO of Thrive Digital, breaks down learnings from his 12+ years of running data-led marketing campaigns for top startups like Uber, Asana, and Square. Supercharge your financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year. --- SPONSORS: Maxio | Tropic | Thoropass Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recog...

Jan 25, 20241 hr 1 min

E32: Everything You Need to Know About Competitive Moats with Lightspeed Partner Sebastian Duesterhoeft (Round 2)

Sebastian Duesterhoeft, partner at Lightspeed Ventures, returns to the pod to talk about anything and everything startup operators need to know about Competitive Moats aka the durable competitive advantage of a company. Supercharge financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year. --- SPONSORS: Maxio | Tropic | Thoropass Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS f...

Jan 22, 202438 min

E31: Hubspot's SVP RevOps Sid Kumar Goes DEEP on Revenue Operations

In this episode, Hubspot SVP of RevOps Sid Kumar discusses the most crucial aspects of revenue operations, the importance of data strategy, perspectives on rep productivity and commission structures, discounting, and more. The conversation also touches on how the lines between go-to-market and product strategies are increasingly blurring. Sid also gives us his take on comp plan design. Supercharge financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your fir...

Jan 18, 202452 min

E30: The Business of Basketball: Rich Gotham, President of the Boston Celtics

CJ welcomes the president of the Boston Celtics, Rich Gotham. Rich discusses his journey in the NBA and provides insight into the business side of one of the world's most recognizable sports brands. He highlights the emphasis placed on embracing digital technology, retaining fans, creating effective partnerships, and the importance of community involvement for the team. Rich also talks about the increasing role of data in managing team operations and addresses the famous Paul Pierce incident fro...

Jan 15, 202449 min

E29: Building Sales Capacity: Bonfire VC’s Brett Queener on the Ratios Salesforce Used

In this episode, Bonfire VC partner Brett Queener, who was also the first sales ops and sales strategy person at Salesforce, shares insights on staffing ratios and building sales capacity. Brett unleashes his wisdom on driving alignment and setting sales quotas, forecasting revenue for new products, targeting existing customers vs. net new, the importance of sales enablement, expanding product offerings and TAM, the risks of predicting revenue for new products, long-term forecasting and investme...

Jan 12, 202459 min

E28: The Economics of Consumer Fintech Businesses with Matthew Newcomb, CFO of Chime

Matthew Newcomb, the CFO of Chime, joins host CJ Gustafson to delve into the complex world of the payments ecosystem. Matthew demystifies the business model of neobanks, different types of transactions, as well as how unit economics plays a key role in a neobank's business model and strategy. CJ's intro is about the controversy at Carta. Supercharge financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year. --- SPONSORS: Maxio | Tropic Maxio is th...

Jan 08, 202455 min

E27: Mailbag: CFOs Relationship with Money, Biggest Fears, AI Predictions

Your most pressing questions are answered today by CJ Gustafson and Kurtis Hanni. They tackle Q's such as how best to scale the finance department for startups, what keeps them up at night, and predictions for how the CFO role will change in the near future. They also offer advice about cold emailing, relating to money, and dunking. Kurtis Hanni is a SMB CFO and writer of Frameworks & Finance ( https://www.kurtishanni.com/blog ) 🎧 Run The Numbers has a new Spotify and Apple show link. Follo...

Jan 04, 202452 min

E26: Breaking Down Annual Planning

Today we're flipping the script: CJ is the guest, and he's demystifying annual planning on The Role Forward podcast. CJ and host Joe Michalowski dive into the intricacies of annual planning, the practical steps of strategic planning (breaking down the process into digestible stages), and the complexities of financial forecasting in the startup ecosystem. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line, head to www.tropic...

Jan 03, 202448 min

E25: A Deep Dive on Marketplaces and Network Effects with James Currier of NFX

In this episode James Currier the founder and General Partner at venture capitalist firm NFX, guides CJ on the inner workings of marketplace businesses and network effects. He shares insights on the importance of finding a 'white hot center' when starting a marketplace, strategic ways to tackle the trademark chicken and egg problem, and the significance of retention as a metric. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom...

Jan 03, 202446 min

E24: Kyla Scanlon Decodes Economic Policy Impacting Startups

In this episode, CJ Gustafson interviews creator and writer Kyla Scanlon about the role of the Federal Reserve and its impact on the economy. They discuss the concept of the 'Vibecession' which refers to the disconnect between consumer sentiment and economic data. The conversation also touches on the Fed's communication strategies and the challenges of understanding and predicting market reactions. Kyla also gives her take on crypto and offers advice for content creators wanting to break through...

Jan 03, 202446 min

E23: Everything You Need to Know About Sales Rep Comp and Commissions Planning with Ryan Walsh, CEO of RepVue

In this episode, CJ Gustafson interviews Ryan Wash the Founder and CEO of RepVue whose mission is to help sales pros find the best companies to work for and ensure they're paid fairly. Ryan gives CJ a data-driven inside look into sales capacity, planning models, and sales rep commission plans. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line, head to www.tropicapp.io/metrics --- SPONSORS: Tropic is the next-generation Pro...

Jan 03, 202451 min

E22: A SaaS Metrics DEEP Dive with Alex Clayton of Meritech Capital

In this episode, CJ Gustafson interviews Alex Clayton of Meritech Capital who leads the firm’s enterprise software, infrastructure, and fintech practices. They discuss the most important metrics used in the software industry, including ARR per employee, average contract value (ACV), net dollar retention (NDR), and valuation multiples. Alex also goes deeper into understanding market structure as a crucial factor to consider when evaluating whether a company will go to IPO. Tropic is the next-gene...

Jan 03, 202450 min

E21: Building the Storytelling Muscle for CFOs with Andy Raskin

On the 21st episode of Run The Numbers, CJ sits down with Andy Raskin, a prominent Strategic Narrative consultant to venture-backed CEO and leadership teams. They discuss the importance of strategic narrative in conveying the value of a company and tell a powerful story to investors, highlighting the approach of naming the old game and the new game, interpreting transitions in the market as 'life and death' stakes, demonstrating how old tools weren't built for the new challenges, and how to keep...

Jan 03, 202441 min

E20: Headcount Planning in Hypergrowth: Gusto’s Head of Corporate Finance Rohit Divate

On the 20th episode of Run The Numbers, CJ sits down with Rohit Divate, Head of Corporate Finance at Gusto. Rohit Divate has seen Gusto 10x in terms of revenue and headcount in his six years at the company. He and CJ discuss headcount planning, countermetrics, how to set up scalable decisionmaking in hyperscaling startups, and more. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line, head to www.tropicapp.io/metrics . --- S...

Jan 03, 202445 min

E19: Firing Execs: a Guide, with HR Heretics’ Kelli Dragovich and Nolan Church

At scaling companies. parting ways with an executive requires finesse, strategic insights, and insider experience. CJ invited longtime people leaders - and hosts of the HR Heretics podcast - to break down every facet, lever, and little known facts behind successfully exiting execs. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics Whether its due to hypergrowth or part of an M&A process. CJ, Kelli, and Nolan describe what they've seen in Sil...

Jan 03, 202452 min

E18: How a Public Company CFO Prepares for Earnings Calls

Earnings calls. If you’re at a pre-IPO company, the' before, during, and after' of an earnings call can be a black box. That's why we brought on Sonalee Parekh, the Chief Financial Officer at RingCentral, for a masterclass about the best ways to prepare for an earnings call -- down to the most granular details and pitfalls to avoid. Along the way she dispenses some excellent career advice to CFOs and those aspiring to the seat. If you’re looking for an ERP platform, check out our sponsor, NetSui...

Jan 03, 202449 min

E17: Theory Ventures’ Tomasz Tunguz on What It Takes to Be a Great CFO

On this episode on Run the Numbers CJ and Erik Torenberg welcome Tomasz Tunguz from Theory Ventures for an in-depth conversation about building businesses, how CFOs can evolve with realtime needs of venture-backed companies, and an investor’s lens on what makes a great CFO. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics Tom Tunguz is the founder of Theory Ventures. Prior to that he was a GP at Redpoint for 14 years, and worked at Google prior...

Jan 03, 202429 min

E16: How High-Performing Marketing and Finance Teams Work Together

On this episode on Run the Numbers Ex-CMO turned founder, Jeff Yoshimura shares with us how high-performing marketing and finance teams should work together. Jeff is a seasoned enterprise technology operator, founder, investor, advisor, and executive leader. Most recently, over two and a half years, as CMO of Snyk, Jeff helped Snyk grow from a $2.2B to a $7.4B valuation and 500 to 2,500+ customers. Prior to that, Jeff led marketing at Elastic (NYSE: ESTC) for over five years from $20M to $500M r...

Jan 03, 202444 min

E15: CFO of FloQast on Why Finance Teams are Data Curators

On episode 15 of Run the Numbers, CFO of FloQast Razzak Jallow joins CJ to make the argument for why finance teams should think of themselves as data curators, why a great CFO is someone who will forge the path for their CEO's vision, lessons from Apple's execution, and more. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies ha...

Jan 03, 202458 min

E14: Everything You Need to Know About Pricing Products

What's the right way to think about pricing your product? This is a difficult challenge for executives to nail down, and can make or break your company—that's why we brought on Kyle Poyar, Operating Partner at OpenView, to distill how to think about pricing the right way. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have a...

Jan 03, 202450 min

E13: A Startup CEO's Guide to Board Meetings, with Dave Kellogg

Board meetings are hard to get right as a CFO—that's why we brought on Dave Kellogg, who's sat on both sides of the table, to give you the ultimate run-down of how to execute a great board meeting. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their fina...

Jan 03, 202456 min

E12: The Ultimate Guide to FP&A Tools, with Paul Barnhurst

This Thursday, Paul Barnhurst, the renowned "FPandA Guy" on LinkedIn, joins CJ to crack down on all things FP&A tools to create the ultimate FP&A guide. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and...

Jan 03, 202440 min

E11: UiPath Chief Strategy Officer on the Sacrifices of "Speed At All Costs"

Brandon Deer, Chief Strategy Officer of UiPath, joins CJ this week to talk through how UiPath scaled a lightning-fast pace, and the unforeseen sacrifices they had to make in order to move as fast as possible. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over...

Jan 03, 202438 min

E10: A CFO's Guide to Understanding Sales Teams, featuring Snyk's Ethan Schechter

We kick off our Thursday operator series with the VP of Sales at Snyk, Ethan Schechter. He and CJ get into how finance and sales can work together to set and achieve revenue goals, how to create a winning culture within your sales team, SPIFFs, PIPs, and much more. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already ...

Jan 03, 202445 min

E9: Why You Should Say Yes More as a CFO, with Envoy CFO Sinohe Terrero

Sinohe Terrero, CFO of Envoy, sits down with CJ in episode nine of Run the Numbers to discuss why CFOs should actually say "yes" more, and be known as an enabler, not a blocker, to your organization. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their fi...

Jan 03, 202448 min

Bonus: CFO AMA with Kurtis Hanni — Career Advice, A CFO's Biggest Lies, Pricing Strategy, and More

Kurtis Hanni, SMB CFO and writer of Frameworks & Finance, joins CJ for a special listener mailbag episode of Run the Numbers, where they answer questions about career advice, finance leader lies, pricing strategy tricks, and more. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining v...

Jan 03, 202457 min
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