When a Nearby Gym Closes: How to Help Its Members

When a nearby gym shuts down, its members risk losing their momentum—but you can step in to offer them a welcoming community where they can continue their fitness journeys.

That’s just what Matt Michaud, owner of EverProven, did when two gyms in his area closed their doors.

This influx of new members helped his gym earn a spot on all three of our sales leaderboards: set, show and close rates. In one month, Matt's gym closed a whopping 22 sales in 28 appointments.

The key is that Matt led with a Help First mindset: He and his staff focused on helping displaced members keep their fitness on track, without being pushy or “salesy.”

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Matt, who details the exact steps he took to ensure a seamless transition, from initial communication with the previous gyms’ owners to adjusting his systems to handle rapid growth.

You never know when a gym near you might be forced to close, so tune in to ensure you’re ready to help.

Links

“Help First” by Chris Cooper

Gym Owners United

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01:08 - Helping displaced gym members

08:12 - Mechanics of outreach

14:15 - Prescriptive Model with groups

20:46 - Avoiding staff overwhelm

23:51 - Long-term lead nurture