The Five Pillars of Retention: How to Keep More Clients Longer
Episode description
The real key to long-term business success: keeping clients for years.
Retention is even more important in the fitness business. You can’t save lives if clients quit after a few months. Long-term adoption of exercise and nutrition strategies requires at least two years of consistent attendance. Sadly, the industry average for retention is under eight months, even in coaching businesses.
Then consider economics: You can’t build a sustainable gym business with high churn. If you’re constantly losing members, you’ll struggle to turn a profit, and you'll spend too much time and money marketing.
So what actually keeps clients in gyms long term? Our data reveals five keys. In this show, Two-Brain founder Chris Cooper digs into each retention pillar—use the links below to take action to improve your business!
Links
1. Results
The Prescriptive Model
Two-Brain client resources
2. Fame
How Sharing Joy Makes You Happy
Two-Brain client resources
3. Compatibility
Unlikable Gym Owners: Don't Do This Stuff!
Two-Brain client resources
4. Consistency
Gym Business Systems: How to "Survive a Bus Crash"
Two-Brain client resources
5. Referrals
Building a Referral Culture
Two-Brain client resources
Book a call: Click here
2:08 - Pillar 1: Results
3:52 - Pillar 2: Fame
5:29 - Pillar 3: Compatibility
8:12 - Pillar 4: Consistency
9:38 - Pillar 5: Referrals