Can High Rock's programming create a revenue stream in a gym? You're gonna find out today. This is Run a Profitable Gym . I'm your host, Mike Borkin , and please hit subscribe wherever you're watching or listening. Harry Singh owns CrossFit, NYC in the big Apple, and he landed on our most recent leaderboard for revenue. That leaderboard is incredible. It runs from 68,000 to a hundred thousand dollars a month.
We're digging in to help you boost your revenue at your gym. Harry, welcome. You are probably the longest standing CrossFit affiliate owner in the world.
I think that might be true. I , I don't know where I can get that official, but our affiliate date is July 4th, 2005.
Whoa. So that is, that is a long time in business, and yet you found a very creative way to add some revenue with something a little bit new. So I wanna dig into that and I gotta know, I'm just gonna get right into it. How did you create, develop and market a High Rocks revenue stream at a CrossFit gym?
I, I have to give two brain significant credit. They didn't say high Rocks , but, you know, coop's , one of his philosophies that comes across is you should figure out what your specialty is and, you know, do it better than everyone else. And so when we started CrossFit, NYC , we knew Greg Glassman was going to let anyone and everyone enter the market.
And we, although we were the first in New York, we knew others were coming. And at the peak there were 22, I decided that our competitive strategy, what we would do better than everyone else's, we would do just CrossFit. Everyone else was doing CrossFit plus martial arts, CrossFit plus yoga, CrossFit plus bowling or tennis. We just decided we would be all CrossFit all the time. We followed the main site , et cetera .
So we always had the idea of how do we distinguish ourselves? And that got resonated when I, you know, as I read a lot of the two brain stuff and talked with my mentor , um, Russell Fra , Russell Francis . And , um, when someone brought High Rocks to my attention, my reaction, you know, in the first minute was No, we're , we're , we're CrossFit. Maybe it's, that is popular as it was, but we're only CrossFit.
Then they looked and they said, well, you know, it's running rowing skier, sled push, sled pull , burpee , broad jumps, sandbag, lunges, farmers carry, and wool balls. So that was sort of a showstopping argument that I couldn't say, well, we don't do that 'cause we do do that. Right? Those
Ingredients are common.
The only interesting ingredient that's not common are sleds. Although everyone sees sleds in a CrossFit gym, they're not used. And I think I have some insight going back to the beginning of why that is. You know, when Glassman set up CrossFit, he wanted measurable, observable, repeatable. He was very much into the , uh, work equals four times . Distance and power is work over time .
And the problem with sleds is they're complicated. Not that they're complicated to use, they're much simpler to use. The physics of the equation for the work is complicated and it's not easy to replicate. And that's, in my opinion, why it never came out that there's a benchmark workout with a sled because, well , what are you pushing it on? What's the friction?
What kind of sled is, so, you know, you can have two sleds with two completely different weights and they're , it's a completely different experience. So CrossFit never used sleds, but you know, that's an easy problem to solve. They use sleds at the games, for example, when everyone's pushing on the same surface so they can compare one another. They said, look, we're a big affiliate.
We're going to figure out a surface that sort of mimics the, the race conditions at High Rock so that we can replicate that . And other than that, we're ready to go, which seemed kind of too good to be true. Um, so we, we figured out how to do the sleds, and it's not that complicated. I'll be happy to share, you know, what corporate runner we put them on so that the experience is the same for everyone.
And we initially went with , uh, rogue Sled that was similar to the Har Rock Sled. And , um, high Rocks now has a company center that makes sleds. But, but we've got it down to, you know, if you are a serious High rocks competing at the world level, you can come to the experience at our gym. And it's what you expect, right? It's not, it's not that.
I can't tell you that that's exactly 277.2 pounds of force to move it horizontally, but it's close and it's good enough for us because we don't need our workouts replicated around the world. So it was a great fit, but then so many other things got triggered in my work with Two Brain, for example.
I love the idea of the no Sweat intros , um, because it's just chaos to have someone come in and walk in and they're snatching and doing handstand walks and people look at that and go running. And you're certainly not going to throw them in the class and say, we'll scale the handstand walks and use this PVC pipe. 'cause it's not a real experience. So I like that.
But then when Oxx came along, we said, we actually now can have a sweat intro where you can actually do a oxx class because people off the street can do ROCs in two minutes. You show them how to push the sled, they're not confused.
They can do a burpee, maybe they don't broad jump well, but they can , there's no thing that someone gets to the station and just looks like a deer in the headlights so everyone can do it. So it was a perfect fit, but it also is a perfect fit for my members. Why? You know , CrossFit's constantly varied.
So on Wednesdays and Saturdays, part of our constant variance is that we do this low skill stuff, so to speak, called high rocks , but long hard Metcon where you're working exclusively on four areas of fitness, strength, cardio, stamina, and there's a certain amount of flexibility in High Rock . So my members recognize this as CrossFit, there's no complaints from my members.
Wednesday, Saturday is , we call it CrossFit ang high rocks me com . But people can do sweat intros on Wednesday and Saturday. They don't have to do sweat intros. They could do no sweat intros, but if they do a sweat intro, they can have experience and they can see , um, and not be confused and they can join right in. And it , it makes sense. So that rapidly took off that it became a very popular day.
I picked, I decided upfront we're not gonna do everything every day . We're gonna do High Rocks on Wednesday and Saturday. Why Wednesday and Saturday? Because Monday and Tuesday are already slammed to the wall and I don't need more people coming in on Monday and Tuesday, Wednesday is everyone's first day off of the week. Saturday is the weekend. Wednesday, Saturday gives a nice space since we started High Rocks .
Wednesday's gone from our slowest weekday to our busiest weekday. So you saw , so all the capacity, so all the capacity that was underutilized on Wednesday and significantly amount of capacity because on Saturday you've got, all right, you , you know, you run three or four classes, oh, well we're really busy. Alright , run five or six classes. You know, we run 10 classes during the week.
So it's, it's, it's, it , it's very simple. So the capacity fit in right where we want in it, and it's known to our members higher that that's when the sleds are out, right? Because the sleds need the carpets and you know, during the week on the other days, we don't have the carpets out. People don't use the sleds and that's that , that , that's fine.
Then when people come in on Wednesday, our members and sweat intros and we even started using Class Fast because we can, and also because it fits one of the prime directives of what Cooper always has and what I learned in business school, do what you can do that others can't. If your factory can manufacture this product and manufacture that product, don't do what everyone else is doing as it applies to high rocks .
No one's got patience for sleds. If you are , you know, Barry's bootcamp, your , your , your floor's already done , right? Same thing in Orange Theory , but if you're a CrossFit box, you got space.
So I gotta interrupt and ask you, how much space do you have at NYC ?
We have , you know, we have six or 7,000 square feet at the Flatiron in a big box. We have the rent that goes with it. So yeah , that's the thing, right? But , um, we have the space to set up five lanes of sleds.
Okay? So that's key .
But no , no one in Manhattan can do that. So we're set now High Rocks , NYC sold out. Everyone's looking for a place to train. You can train across from MYC . The other thing we decided consistent with the do what you can do better than everyone else's. We don't get treadmills. We're not going to simulate the ox rates . Why? 'cause you can run 182,000 places in New York. You can do sleds at one place in New York.
Why doing treadmills for us would be like doing yoga. Someone wants it, but they can go somewhere else. It can't go somewhere else to get the sled experience. And this is a great opportunity for CrossFit affiliates in my opinion, because we're already set up for wall balls. Regular gym isn't set up for, we have global gym .
Even the boot camps, the , someone threw the ball that rolled over to me and it interfered with my experience with my private trainer here. Cross phis are all set up for wall balls . They're all set up. They can easily be set up for sleds. I saw some feedback from people that thought, oh, you know, high rocks isn't CrossFit, people are thinking about this completely wrong.
High rocks is the best opportunity that's happened to CrossFit in all the time I've been in affiliate. Because A, it doesn't ask me to change a single principle of CrossFit B it fits in on day one C. It's a sport and the true meaning of the word, it's predictable. And the hierarchy, the pyramid of CrossFit is, you know, sport is at the top.
You're training, you know, one of the big advantages of sport now, the fact that this sport happens to use high rocks , uh, CrossFit movements is interesting. That's a lot , right ? Great. I'm glad that this sport doesn't involve throwing the football because I'm not set up to teach throwing footballs. I am set up to teach pushing sleds or I can easily be and everything else in a high rocks race. So it's perfect.
If it doesn't need a hockey puck , it doesn't need a basketball hoop, it doesn't need a tennis court. It needs sleds easy. So it's, it's to me, any affiliate with space, it's a great fit. And on day one, it's got a name that's only growing so people understand it.
Okay, so that's, that's fasting. That's the great overview of exactly what you're doing. And when I look at the equipment list for High Rocks, the only thing a gym might have to pick up is sleds. And many gyms do have those. Like you said, you just gotta figure out a way to kind of keep it even. But you've solved that problem very much. Works the rest of the stuff pretty easy.
Ski ERGs, most gyms are starting to get those rowing machines, sandbags, all the other stuff. You can very easily create this programming. Harry, I looked at your programming on there and it's really cool stuff. It's like longer chippers with some of the movements or it's some AM wraps or it's interval work.
And the programming, it looks a ton just like standard CrossFit, but it's using very specific movement sets and so forth that apply to High Rocks . It all works. So I gotta know like how do you charge members for this program and what percentage of your revenue comes from, you know, high Rocks . Now do you get outside people who come just for this program?
Yes, to all those questions. Our regular CrossFit members have access to all our classes. And on from their point of view, the Wednesday and Saturday classes are the Wednesday and Saturday classes.
They happen to hear the name ROCs and maybe they're doing the race, but otherwise it would , if, if ROCs didn't have a name and we just programmed those wads, no one would think, well why are you doing wall balls in rowing and pushing his sled? I agree with you . It's CrossFit, the no CrossFitter says what is this? But there are some people that just wanna do high rocks , which is perfectly makes sense, right?
That for a lot of the public, whether they can articulate or laid it or not. The downside of CrossFit are certain skills that they don't really care about. Coordination, agility, accuracy, balance, power, speed. They want the other four . Strength, cardio, stamina and flexibility, right?
If you were playing Family Feud, ask 10,000 people name your favorite , uh, component of fitness survey says it's gonna be the stuff that's in Oxs . No one says, listen, I'm looking for a gym to help me with my coordination. I mean obviously you need a certain amount of coordination to do even, you know, almost everything. But you don't need to walk on your hands.
Some people, as time goes on, that's a great extra, right? It's like in college I think I'm gonna take that advanced class in something or I'm gonna take a language that I never took. But most people wanna major in strength, cardio, stamina and flexibility. So High Rocks does that. So we offer a Wednesday Saturday membership that people come in and do those two days.
Now normally I was always opposed to two day memberships. Why everyone comes on Monday and Tuesday when I least need them. Now if I have Wednesday and Saturday memberships, I got all the capacity I want. They're not crowding out me on Monday or Tuesday. So it's perfect.
People can do packs and drop-ins and again, you know, one of the problems with drop-ins is people want to drop in at 6:00 AM on Monday or 6:00 AM pm on Monday or Tuesday when you know you are already full. Now they wanna drop in at, you know, 6:00 AM on Wednesday or say , or seven 15 on Saturday. It's fine with me.
So people do, you know, we'll run 150 people through a high Rock squad on Saturday, probably 75, or our members 40 , our , our High Rocks members that do Wednesday, Saturday, the other people are on packs . We're able to do people on class pack pass .
And again, the beauty is I'm set up for it those days there's a pent up demand because it's like, you know, it's the Friday special or the , you know , in this our case, the Wednesday Saturday special and people that aren't regular members plan their workouts. You know, I do, I run on Monday and Thursday and I go to High Rocks training on Wednesday and Saturday and I'm all set.
Yes, we market it both, we give it to our members. 'cause that's the programming and it that allows us to maintain the, we're not a High Rocks chair , we are a CrossFit chair. You're welcome to come on. The days that are classes don't have prerequisites. What were first and foremost a a CrossFit gym and nothing's changed, right?
If, if Dave Castro had programmed a High Rock's race as an event at the games, no one would say, what's this go ? Wow. Great programming
Yeah. Fits right in. Sure. Do you mind throwing any numbers at me in terms of what you would charge people for a High Rocks membership at your gym?
We're right now we're our High Rocks membership's, 1 99 a month. It covers, we, we actually added some Sunday classes. 'cause Sunday was just open gym. So you can come anytime to a class on Wednesday, Saturday or Sunday. But the average person, if they're really religious about it , comes eight, maybe there's nine, five Wednesdays or five Saturdays.
So it's eight or nine classes for $199 relative to our regular membership, which is $335. It's, it's Manhattan I'm paying, I got the rent for it. So I mean everything scales accordingly.
Yes sir.
But, and a single class is $45. And the other thing that lets us do is we just put it up on the website, click and buy. Right? Someone goes, I signed up for Hi Rock's race . I , you know, I need some places they just go, we click and buy, buy , buy , buy a, drop it , buy a pack . So we don't do the no sweat , um, approach of here's our book and here's what we offer.
There's a stream of people in New York who wanna do higher ops and I don't wanna give them any barriers to doing it .
Sure, okay. In terms of , uh, revenue percentages, do you have an idea of what OPS contributes to Gross?
So it's a little bit difficult, right? If if if I have a member who stays at member Yeah , for sure . And they do High Rocks on Wednesday and they do CrossFit on Monday and Tuesday. Yeah .
What are they,
Is that High Rocks money or is it CrossFit money? It helps our general membership. I it helps, you know, we have relatively small percentage have quote High Rock's monthly memberships. But that doesn't mean a lot of people aren't paying for Hot Paths to do High Rock's classes or retaining their overall membership.
Because, because we have this interesting stuff on Wednesday and Saturday that fits in with the , you know, they're not doing double unders and snatches on Wednesday and Saturday, which is great.
Right. So I see you're listed as a ROCs training center on rocs.com . So how does your gym connect to the company? And like people when they're looking on the website can say, I wanna train in NYC and oh, there's your gym. How does that all work?
ROCs you just apply to be an affiliate at it's, I think it's, there's not even the equivalent of a level one cert to, to , to be affiliated. Although they've started their online stuff. So they're sort of like where CrossFit was early on, and again, anyone can be an affiliate. So, you know, F 45 now all the F 40 fives in Manhattan are affiliates. I don't care.
'cause none of the F 40 fives in New York have five lanes of traffic for sleds on Saturday . So that , that's fine. And the word gets around, in my opinion, this is where you can go and, and you know, this , this is the training camp for High Rocks .
Do you see big Influxes in interest and you know, members and you know , packages when a race gets announced nearby?
Yeah, the New York race last year was one day and it sold out right away and it was the beginning of High Rocks taking off this year, I think it's two or three days. It's sold out almost instantly.
And yes, I'm seeing people that , um, are doing, you know, they're getting their free sweat intro, but , um, I see more and more people I need , I , I've never used a sled , uh, you know, I was looking and looking and where can I use a sled or where, where's the setup ?
And then the word gets out, I think through the High Rocks community that you can always get in and get a class on a Wednesday or Saturday across to the Moise. So yes, I, it's hard to tell how much of the uptick at the moment is due to the new year and how much is due to , at the same time High Rock's announced a race.
But the, the , the beauty is I didn't have to make a big investment If High Rock's fades, although it seems to be a rising stock right now, you know, what's the worst that happens ? Oh , I have six sleds and now four of them are getting dust. You know, that's not like a huge investment compared to, and you can sell what I've done over the years . Yeah , yeah, of course.
Yeah. It's easier to get rid of than a rig, you know? Yeah ,
No , exactly. Because that's the problem that Chris has always said when talking about, you know, outfitting a gym, buying a ton, a ton, a ton of equipment and assuming it's gonna bring you members isn't really a good plan. And we all bought reverse hypers back in the day and thought that that was gonna be the, the be all and end all power lifters would show up. Doesn't work like that.
But high Rocks , most of the equipment, like you said, almost all of it's on your shelves anyways. You might pick up a few things here and there. If you don't use it eventually, you can either sell it or you can use it in CrossFit program because it fits right in and you'll pay for it along the way if you run a program properly. So that's fascinating.
I'd like to ask you this one about, you know , the , does, do you consider this retention play for your general CrossFit members by adding High Rocks?
Yes. On multiple levels. Okay . One, it gives them more variety in the sense that mm-hmm they can sort of slow down and say, you know, I , I'm not coming as much. Maybe I'll switch to the High Rocks membership just come two days a month. It gives me more opportunities to retain people.
But the other thing I'm hopeful it's going to start giving us is as we have more people training exclusively high rocks , we're able to now market a strength course, which is straight up about strength. There you go. Why? I don't know. I am really having trouble pushing the sled. That's 'cause you're weak. Yes. One answer is CrossFit, which, but again, look , I wanna get better at pushing the sled.
I don't really wanna get better at double under the handstand walks . So we can turn to people and say, and we just did this on Monday and Thursday, we have a strength course, which is, I would say similar to in concept to mark grit tos starting strength. You know, it's squat, press, deadlift and bench. Tell me why that matters to high rocks. Pulling, pulling, deadlift. It's just like pulling the sled or why pressing?
That's like pushing the sled, holding the overhead position on the sled. So all of that matters. And now again, I see us ending up with people who pay for a Wednesday, Saturday High Rocks membership at a Monday Thursday strength membership and don't take CrossFit classes yet . On the other hand, all they're doing is some of the CrossFit stuff, not all of the CrossFit stuff. And why do I care?
That would be like a university saying, well we don't want you if you're not taking calculus. What do you mean I'm taking, I'm taking 18 credits. No , no , but you're not taking calculus. And we require everyone to have a random mix of classes. So it's perfect for us and it's perfect for them.
And as time goes on, if someone says, you I'm looking at this course fit , why would I want to do, you know, Olympic lifting or some of this other stuff, Hey, what about sandbag lunges? You notice how you're shaky on the sand blag lunges. If you could get better at snatching and you could get, so in general, the truth is still there. CrossFit is the best preparation for any sport.
But High Rocks allows people to start training like Little League on day one. They don't have to do a lot of specialty stuff. They could just play the game and then they can say, well if I really want to get it to be a good baseball player, this is why I have to strengthen my wrists and strengthen my legs and do all this other stuff. So it sort of from the ground up gives people a reason to head towards CrossFit.
They started with just high rocks , then they added the slow lifts , then they can see value in some other things. They start hearing, hey, you know, it turns out that everyone that wins hi rocks . I looked at their, their Instagram and they're doing CrossFit all there .
That's fasting . So you solved a couple of problems. Two big ones that I wrestled with as an affiliate owner back in like 2011 kind of thing. My gym was packed at noon and packed at 5:00 PM and I had the same thing as you . I had these huge bubbles that would show up at very predictable times. I could not fill the gym at other times.
So I had this, I had a 6,000 square foot warehouse, I couldn't get any revenue per square foot in many hours. And we had the space and it was wasted and it was heated and it was lit and no one was there. And so you solved that problem by finding a niche program that fits into those dead hours, which are now busier hours.
The other thing that you solved that I really struggled with was when I had people in my CrossFit program, some of them, even though they kind of liked, liked , you know, the overall concept, didn't wanna do barbell movements or they didn't wanna do snatches or max out a snatch or do heavy deadlifts. They wanted to do quote unquote cardio or like bootcamp style stuff. This would've been an incredible option for them.
Where, and again, we always want , you know , as a CrossFit person, you wanna get well-rounded athletes and so forth. But some people you can't feed someone something they don't want. And I tried doing that. It did not work. They could have just cherry picked and I used to mock people back in the day for cherry picking workouts.
But they could have just said, you know what, I don't wanna snatch, I still wanna be fit and I'm gonna get fit by pushing a sled and doing a high rock style workout, which I enjoy. I'm gonna come Monday and Saturday and I'm gonna toss in one other CrossFit style workout later on in the week and I'm gonna skip your max deadlift Dan . I'd say okay. And then maybe later on they want to do it.
We put a UP program and I'll toss in one bonus thing that you solved, how to get people to do that style of training. Well you get them in the gym easily with these like low barrier to entry movements. They can do it, have fun, have success, work towards something. And then if they say they want to get better, I have a strength program for you. I've got flexibility training, I've got all this other stuff.
So you solved these three problems and I , I'm guessing that like did this, when you did this, did you notice a big change in the atmosphere, revenue and metrics at your gym?
No.
Okay.
It takes time. On day one, when we added ROCs classes, we were just marketing them to our own members.
Right. So, and it was just included. I got you .
We didn't have it figured out yet and we weren't ready to go. You know, as time went on , um, one of the things my mentor Russell Francis was say , told me was the way he runs his on-RAMP program, he said, you know, after we people do their first on-ramp class private training, we tell 'em , you know, you can take a class next week.
We recommend, you know, you come in on Thursday, but not on Friday, or whatever the case may be. And I thought, well, you know, I've got a dozen coaches now they're going to all like , make a judgment of come here come . I can't come with high with, with the programming laid down so that we're doing CrossFit High Rock on Wednesday and Saturday.
The next step was we could tell people in OnRamp on RAMP is for private training sessions and starting after the first one you have access to three weeks of Wednesday, Saturday classes. Ooh , that's cool. So you sort of start on ramp , right. You know, do four consecutive Monday privates come on Wednesday and Saturday and do higher ops. I don't think I could do that much volume. Great.
When the , when each round says row 500 meters, row 250 meters, you know, whatever it is, just do less as you move from station to station.
The coach , the coach would tell you how to do it because there are people coming in all the time to , you know, so people can , you know, come in on day one, do their first private, you know, basically learn how to squat and a few other basic stuff and be in High Rock on day two. The truth is, they could have been high rocks without even doing the private.
But the point is, they can start going to CrossFit classes right away. Because one of the problems we had in the past was we had, you know, our , our our , you know, you do four private training and then you get a month of classes, people would finish the private training and just look at their , I'm not going in there right now. It , it's accessible from day one.
What do you mean you didn't go to a higher ox class? Well you , you , you didn't think you could push the sled. Yeah . Go push. You know, so that helped us with the On-Ramp program. And then as time went on, as, as the, you know, as we started tooling up the factory, then we could find people to buy what we were selling. But it , it took a , we've been at this 15 or 16 months.
Okay, what's , uh, what's the growth look like? Are you happy with it? Where's it going? How are you gonna make it go faster?
We're just gonna do what we're doing without making a big investment. So, you know, we are running , uh, five classes on Saturday and, and we have a certain amount of capacity based on the lanes to getting filled up. So we added another class, we added Sunday classes. We'll look and make a decision. Do we wanna buy another set of, of everything so that we can get more people in a class?
Do we wanna have two classes side by side ? Again, we have all the flexibility 'cause there's nothing going else on , nothing else going on at one , say Saturday. So, so having learned both in my business career and in my CrossFit affiliate career, you know, not to overextend, not to grow too fast, not to deliver, you know, not to put out a product that you can't deliver.
You know, if you're a restaurant and you're really popular, that's great, but if the things start getting backed up in the kitchen, that's a problem. Right? So we wanna grow slow and steady and um, you know, like any other affiliate, I'm not looking to grow a hundred percent. I'm looking to get grow 10, 15% this year or whatever I can can do. So , um, I don't need any miracles. I just need steady progress.
Okay. What's your biggest piece of advice? Affiliate owners listening out there, or even not affiliate owner and they're thinking about adding a High Rocks program to a gym. What is your best piece of advice for them?
Do it on one or two days a week. Don't try to say we have high Rocks every day at 10 in the morning because it gets boring to the people at 10 in the morning, right? If they come four times a due and , um, it takes a certain amount of setup to set up the floor.
I mean, when people come in on Saturday, it looks like you set up for the CrossFit games , you know, all the lanes are out, all the ski s are pulled and the , you know, 'cause the barbells are getting , so there's a lot of setup . So I would recommend starting it one day a week or two days a week. I would recommend telling your members this is CrossFit.
Not every day is snatches, double unders , handstand walks or codes bar . And they already know this. You know, affiliates over the years have moved towards more structured programming and not sort of the randomness that was main site in the beginning. So now people expect I do a strength portion and a cardio. They expect a certain rotation.
So it's in line with expectations to have a predictable Wednesday, Saturday or whatever the case may be. So I recommend one or two days a week, the same days we set it up. In the beginning we were running both High rocks and CrossFit alongside each other, but as time went on, ROCs got more popular. We were able to just get to one class because I don't wanna be a three ring circus when I, when I on the floor.
Okay. And our members like it.
I gotta ask you one question, a final one here , uh, that's not related to the ROCs program. You've been affiliate owner for 20 years now. Uh, and you just started , uh, working with True Brainin . Why did you get a mentor and how has it helped you? I'm curious.
One thing that made a big influence on my business life was going to business school. I realized , I think I'm smart, I know all this, but having, having an organized approach for two years was really, really helpful. So I I I was used to learning and, and and, and collaborating with , um, someone else.
We were getting stagnant, recovering after Covid had its own problems, especially in some of the bluer cities like, like New York. So things weren't going well. And um, over the, you know, I I probably got hundreds of coop's daily emails and you know, everything that he wrote made sense.
And that's not because I just believe everything I hear, I've been around the block and you know, his points were points I'd heard at business school, things I, you know, that you should figure out what your gym can do better than everyone else and do it, it , you know, it was a fundamental principle in business strategy. Um, so I , I developed confidence in that two brain would know what they're doing.
And um, and they do . And I , I I , I'm pleased to have someone and I think that this process with HI Rocks was enabled or accelerated by my ongoing folks with my mentor, right? Because you know, his discussion, how he does on RAMP and lets people to pick our class next week triggered the , well if I do it this way, then it could be predictable.
And there are a lot of things that, you know, we did that involved tweaking to brain and there's enough flexibility, for example, you know, sweat intros, we can do that the way we're set up now. It's not part of the standard curriculum.
But , um, it was good to have someone that's also an affiliate owner that I could talk these things through with and it , it , I definitely think it helped me get where I am faster and, and maybe better.
I appreciate that insight 'cause I was curious for 20 years in business, I knew you'd been in Business Quo . I was curious to see what made you work on that. Uh, Harry, thank you so much for sharing your , uh, your experience with High Rocks and with , uh, mentorship and affiliation and everything else. It was great to talk to , uh, one of the oldest affiliate owners in the world. Thank you so much.
It's been my pleasure. And um , thank you too, Greg . Thank you. Very great. That was Harry Singh. He is one of our top revenue generators. We produce leaderboards every single month and we share them with you. Then we get the people in the leaderboards to tell you how they did it. So you can have the same success tune in every week on the show. It's run a Profitable Jim , don't miss a single episode.
My name is Mike Warton and here is a final note from Tru Brainin founder Chris
Cooper. Hey, it's Tru Brainin founder Chris Cooper. With a quick note , we created the Gym Owners United Facebook group to help you run a profitable gym. Thousands of gym owners, just like you have already joined in the group. We share sound advice about the business of fitness Every day I answer questions, I run free webinars and I give away all kinds of great resources to help you grow your gym.
I'd love to have you in that group. It's Gym Owners United on Facebook, or go to gym owners united.com to join. Do it today.