When you first opened your gym, the goal was simple: Survive. And you did. You grew, hired some staff, and have a profitable business. Now what? Unless you're happy just working the job you've bought yourself for the rest of your life, you've got to level up. At Two-Brain Business, we call that "Tinker Phase," or when entrepreneurs have grown their businesses and mentored their staff so well that they don't need to run it anymore, leaving them free to invest their time and resources into other t...
Aug 02, 2021•30 min•Season 3Ep. 272
Your clients are burned out. They've been working from, schooling from home, and ordering lots of take-out. Now, they're looking to you for help. Where do you begin? Should you have them track macros and meal-prep every week? Or is it more realistic to focus on one simple change they can make today? Registered dietician and Nutrition Rx founder Jen Broxterman — also the creator of the Two-Brain Nutrition Coaching course — joined Two-Brain Business mentor Josh Martin to answer those questions and...
Jul 29, 2021•49 min•Season 3Ep. 271
Are you an accidental fat-shamer? On July 1, Pinterest released a press release banning weight-loss testimonials, products and before-and-after pictures. Pinterest isn't the only company to move in that direction; online, the debate rages: If you're selling nutrition and fitness coaching, are you body shaming? Or helping people get what they want? It's a complex subject, so Two-Brain Radio host Mike Warkentin brought in an expert, psychotherapist Bonnie Skinner. In this episode, she explains how...
Jul 26, 2021•36 min•Season 3Ep. 270
Jordan Fink quit his day job and bought a gym in early 2020. No sooner had he signed the papers than came the mandatory COVID-19 gym shutdown. He didn't even meet his new staff until months after he'd become their new boss. From there, Jordan endured multiple member mass exoduses and roller-coastering revenue. At one point, he even started dusting off his resume. Today, after starting mentorship with Two-Brain and learning to sell high-value packages to give people the help they need, Jordan's p...
Jul 22, 2021•37 min•Season 3Ep. 269
At the 2021 Two-Brain Summit, psychotherapist Bonnie Skinner spoke about fear. And when she asked gym owners to share one of their top fears, Justin Keane shared a big one — in front of thousands of other entrepreneurs. Doing so went against his very nature. Justin would much rather stay silent than show vulnerability. But as he learned from Bonnie's presentation and through practice with his own staff and members at Woodshed Strength and Conditioning, being open, honest and vulnerable can incre...
Jul 19, 2021•32 min•Season 3Ep. 268
Mike Collette is the winner of Two-Brain Business' 2021 award for metrics (he won it in 2020, too). His secret to getting great numbers? Build great staff members. Here, he joins Mike Warkentin to talk about leadership: how to develop it in yourself and cultivate it amongst your staff through mentorship. Links: Prototype Training Systems Beyond the Whiteboard Incite Tax Free Resources! Gym Owners United Jason Cohen: How Embracing Vulnerability Improved My Gym Business Handling Difficult Conversa...
Jul 15, 2021•36 min•Season 3Ep. 267
We don't sell mentorship to burn a hole in your pocket. We sell mentorship to help you make even more money than you spent on it in the first place. With a return on investment of $10,000 per month, Charlie Lima of BoomFit in College Station, Texas, is doing just that — plus some. Here, he shares how the lessons he's learned from multiple Two-Brain mentors have helped him earn more, develop his staff and improve his own leadership skills. You'll also learn the two key things you can do today to ...
Jul 12, 2021•41 min•Season 3Ep. 266
Josh Nimmo owns CrossFit MetroEast in Illinois, and he's the winner of Two-Brain's 2021 award for coach education and opportunity. Here, Mike Warkentin digs into how he earned it — and Josh shares how he went from being a micromanaging Jack of all trades to mentoring to his staff, helping them develop personally and financially rewarding careers and building a strong, successful team that's in it for the long haul. Links: CrossFit MetroEast Arbox Driven Nutrition Gym Owners United Timeline: 3:26...
Jul 08, 2021•40 min•Season 3Ep. 265
When Bryan McDowell joined the Two-Brain Mentorship program in April 2020, his gym was making $6,700 a month. Less than a year later, that number ballooned 400% to $45,000 a month. He also stopped wearing all the hats in the business, passing coaching, personal training and lower-value roles off to staff so he could focus on growing the business. The result? Both Bryan and his staff are happier in their careers and making more money. Here's how he did it. Links: AGuard Drink O2 Gym Owners United...
Jul 05, 2021•28 min•Season 3Ep. 264
How do you decide what your prices should be? Or which marketing tactic to try? Or even what size building you should get? If you're like most microgym owners, you guess. Or you do a social-media poll and make business-altering decisions based on the opinions of 10 keyboard warriors. There's a better way — and it's based on data. Two-Brain Business has spent years and thousands of dollars compiling critical data from microgyms all over the world. Then our mentors use that data to help gym owners...
Jul 01, 2021•35 min•Season 3Ep. 263
Nate Beveridge is competing in the men's 40-44 division at the CrossFit Games this summer. He's an elite-level athlete, but he's also an elite gym owner: His gym, Hybrid Athletics, topped the Two-Brain Leaderboard this spring for revenue. Few people can compete at that level while still running the day-to-day business of the gym. That's why Nate took a few years off competition to focus on the business. The work he did during that time — getting a mentor, setting up systems, hiring great staff a...
Jun 28, 2021•36 min•Season 3Ep. 262
Chris Coopers gets emails from Two-Brain followers every day. And when they start to form a theme, he makes a resource — like this episode of Two-Brain Radio — everyone can benefit from. In this episode, Coop answers a few hard-hitting questions about marketing: "Which marketing strategy do you teach?" "What do you do for marketing at your gym?" "What's Two-Brain Business' lead-nurture sequence?" Plus, you'll learn what you need to do before tackling any of the strategies he shares. Links: Beyon...
Jun 24, 2021•27 min•Season 3Ep. 261
When was the last time you took a good hard look at your expenses? Not just the big ones like rent or utilities, but really looked at where your gym's money is going and whether your getting a good ROI on that spend? Josh Thorn owns Vashon Strong in Washington state, and he runs a lean business. But that doesn't mean he's a penny pincher. He just knows how to make his money work for him. Tune in to learn his tips for cuttings costs and spending wisely. Links: Vashon Strong Arbox Forever Fierce G...
Jun 21, 2021•34 min•Season 3Ep. 260
When Magnus Bjorsvik increased the rates at his gym, someone complained to the local paper. Two days after the article hit the stands, 55 people called to book No-Sweat Intros — and more than half of them signed up. It's a story you just gotta hear to believe. Tune in for a master class on raising rates. Links: CrossFit Uvær Book a free call with a Certified Two-Brain Mentor! Driven Nutrition Drink O2 Gym Owners United Timeline: 1:18 – How CrossFit Uvær’s rate increase made the news. 2:05 – Putt...
Jun 17, 2021•33 min•Season 3Ep. 259
Have you ever gone to a big summit or conference, gotten fired up and filled a notebook with great ideas — only to go home and do nothing with them? It's a common mistake, and it's a great way to waste the money you spent on that event. So how do you get a good ROI from attending a live event? Here's how Chris Cooper does it. Links: Register for the 2020 Two-Brain Summit! Drink O2 Chalk It Pro Gym Owners United Timeline: 00:29 – Why summits are great for entrepreneurs. 4:01 – One action pays for...
Jun 14, 2021•38 min•Season 3Ep. 258
The 2021 Two-Brain Summit starts in nine days — which means nine days from now, your life is gonna change. That is, if you join us on June 19 and 20 for some world-shattering keynotes and actionable workshopping that will send you home with a plan — and the accountability and fire to execute it. Here, Chris Cooper explains how and why he chose this year's Summit speakers — including Navy SEAL Jocko Willink, Lisa Nichols, Todd Herman and Bonnie Skinner — and gives a sneak peek at the resources gy...
Jun 10, 2021•28 min•Season 3Ep. 257
Fitness is about more than workout times and macros. The quality of your thoughts is just as important to overall health and well-being. And if you're in the business of helping people get healthy, that means coaching what's between the ears. That's why gym owner and Certified Two-Brain Business fitness mentor Colm O'Reilly founded the Mindset Coaching course with Two-Brain Coaching. Here, he joins fellow mentor Josh Martin to talk all about mindset: what it is, why it matters and how you can he...
Jun 07, 2021•51 min•Season 3Ep. 256
Noah Abbott was a coach for years before he opened Lumos Fitness Collective in Austin, Texas. And while the gym did well enough, his perpetual coach's perspective prevented him from leaning into challenges and doing more. So when the COVID-19 pandemic left him with some spare time in his schedule, Noah signed up for RampUp with Two-Brain Business. Working with a mentor, Noah said, has helped him evolve his voice and decision-making skills as an authority figure, revamp his intake process, and bu...
Jun 03, 2021•38 min•Season 3Ep. 255
Mat Fraser might be able to do a workout with 400 weighted pistols immediately followed by 300 freestanding handstand push-ups and a 1-rep-max snatch, but that doesn't mean you should program it for your clients. "But he's the inspiration!" you say. "They need something to work toward!" True. But most of your clients have goals like losing weight, getting stronger, or just staying fit for their daily lives. That doesn't mean you should set the bar low, but think how much your clients will accomp...
May 31, 2021•38 min•Season 3Ep. 254
Jeff Holloway was ready to call it quits. He loved coaching, but running a gym business was another story. He was working 50-60 hours a week, and he just couldn't do it for another 10 years. Then COVID-19 hit, and a single document saved his gym: Two-Brain's free guide, " How to Add Online Training in 24 Hours ." Once he saw his business was going to survive COVID, Jeff went all in and joined Two-Brain's RampUp program. Mere months later, after implementing new systems and programs and following...
May 27, 2021•30 min•Season 3Ep. 254
When was the last time you updated your Google My Business page? It only takes a few minutes, but it could have a critical impact on the success of your business. Your Google My Business page is a free business listing on Google. And no surprise: The better you flesh out your listing, the better you'll rank on Google's various search platforms. Here, digital-marketing expert Mateo Lopez will tell you exactly how your GMB page affects where you rank on Google searches and in Google maps—as well a...
May 24, 2021•44 min•Season 3Ep. 252
You can teach a great squat. But do you want to be coaching the 5-a.m. class when you're 70? If not, you might want to think about other ways to generate long-term wealth—and for some gym owners, investing in real estate just might be the best way to do that. Here, Mike Warkentin speaks with two gym-owner-turned-investors to learn exactly how and why they've used real estate to grow their wealth. Two-Brain founder Chris Cooper shares his experience investing in commercial real estate while Two-B...
May 20, 2021•49 min•Season 3Ep. 251
Average revenue per member (ARM) and length of engagement (LEG) often steal the spotlight when it comes to tracking your metrics, but do you know your average lifetime value (LTV)? It's just what it sounds like: How much a client spends over the entire course of their business relationship with you. And while it may not seem as immediately crucial as ARM or LEG, knowing that number can help you make important decisions, such as how much to spend on lead acquisition. Debbie Rosslan owns CrossFit ...
May 17, 2021•32 min•Season 3Ep. 250
At the time Billy Gorham bought out his business partner, the gym was more hobby than business—so Billy joined Two-Brain Business' RampUp program to learn how to level up. One year later, he's surpassed his total revenue for 2020 just five months into 2021. He's increased his membership from 55 members to 130—and also increased average revenue per member by almost $100. Plus, he's on track to make about 10 times his investment in the RampUp program. But mentorship isn't all about money. Billy sa...
May 13, 2021•28 min•Season 3Ep. 249
Do you track your gym's average lifetime value (LTV)? LTV is how much a client pays you over the entire course of your business relationship. It's a marriage of two other important metrics—average revenue per member (ARM) and length of engagement (LEG)—and it's a great way to get some perspective on the health of your business. Jonathan Beckner owns Move Functional Fitness in Decatur, Georgia, and in March 2021, his gym's average LTV was just shy of $12,000. Yes, that's the correct number of zer...
May 10, 2021•28 min•Season 3Ep. 248
Kate Spinner has suffered, survived and triumphed over more challenges in the last decade than many do their entire lives. You might know her better as Kate Rawlings, a former CrossFit Games athlete and the founder and owner of Coca CrossFit in Ohio. She opened her gym just a month after competing at the 2010 CrossFit Games, and since then she has weathered major injuries, shifts in career identity, family tragedies and now, the COVID-19 pandemic. Yet despite it all, Kate and her business are st...
May 06, 2021•46 min•Season 3Ep. 247
In his roughest years, Jeff Jucha was paying his gym's bills by maxing out his personal credit cards. He couldn't afford staff. And his bed was a hammock bolted to the gym office walls. But when an almost life-threatening sickness showed him just how much he'd been worn down, he made some changes. The biggest one? He started paying himself first. Since then, Jeff's become a profitable gym owner and now helps others do the same as a Certified Two-Brain Fitness Business mentor. Tune in to hear his...
May 03, 2021•40 min•Season 3Ep. 246
"Bro, how much you bench?" How seriously would you take someone who judged your fitness based on just your bench press? Well, the gym owner's equivalent is membership numbers, and more is not always better. Don't believe it? Here's Chris Cooper on why more members won't make you rich—and what you should do instead to increase your net owner benefit by $40,000 per year. Get the guide: "How to Make $100,000 Per Year With 150 Clients." Links: Forever Fierce Driven Nutrition Gym Owners United Timeli...
Apr 29, 2021•21 min•Season 3Ep. 245
Gym owners: Stop cutting your own pay to make ends meet. It doesn't make your business stronger. Still skeptical? Take it from Ashely Coffey, owner of Get Fit in Bridgewater, Massachusetts. When she first opened her gym, it was a struggle just to pay her coaches, much less herself. She was working 14-hour days and wearing all the hats, but her business wasn't growing. Then she tried Mike Michalowicz's Profit First method, which teaches business owners to pay themselves before paying any other ex...
Apr 26, 2021•34 min•Season 3Ep. 244
Money's tight this month. But your gym will make it—as long as you cut your own pay a little. No problem; you're not in this business to get rich, right? But you can't live like that forever. Eventually, your business needs to be profitable and you need a paycheck—or you're going to burn out. But how do you get there? The Profit First system, developed by Mike Michalowicz, is a powerful technique for managing cashflow to result in profit. Gym owner and certified public accountant John Briggs twe...
Apr 22, 2021•40 min•Season 3Ep. 243
