The COVID crisis fast-tracked the evolution of the fitness industry, but it's about more than online coaching. The gyms that retained the most clients were the ones whose coaches had the deepest relationships with those clients—and that means teaching more than exercise. That's why Two-Brain Coaching teaches the SEMM model: Sleep, eat, move, manage. World-class coaches help their clients with all four pillars because that's what will get them the best results. Here, Two-Brain Coaching's Josh Mar...
Jan 04, 2021•32 min•Season 3Ep. 212
Certified Two-Brain Mentor Josh Price has mentored some of the best gym owners in the business—including four of this year’s Two-Brain Award winners. Here’s what they have in common, how they’ve become so good at what they do and tactics you can use to level up your game in 2021. Links: When No One Sees Your Vision (and It’s all Your Fault) How to Be a Better Leader in 2021 The State of the Industry The Big Win: When Your Gym Supports Your Lifestyle Sinking Ship to Rocket Ship: How Brandon Evans...
Dec 31, 2020•36 min•Season 3Ep. 211
There's never been a resource like this before. Eighty-four pages of data-backed information on the state of the fitness industry, including: The types of gyms that are the most profitable. Where the most profitable gyms get the bulk of their revenue. How much gyms are paying their employees. How many gyms had to fire staff during COVID. Most gyms’ typical lead costs. How many gym owners are considering selling their businesses. And more. Download it for free and follow along as Chris Cooper unp...
Dec 28, 2020•1 hr 44 min•Season 3Ep. 209
If you're a gym owner, you're also a leader—whether you like it or not. You set the example for your staff and members, and how well you lead has a direct correlation to how well your business performs. But what does good leadership look like? And can you get better at it if it doesn't come naturally? Here, certified Two-Brain mentor and gym owner Anastasia Bennett shares five characteristics of great leaders and how to develop them. Links: WOF Strength and Conditioning Wodify Forever Fierce Whe...
Dec 21, 2020•36 min•Season 3Ep. 210
Oskar Johed and business partner Karl Solberg have some of the best Net Owner Benefit numbers in the Two-Brain family. That means their business is working to their benefit and providing things like good salaries, dividends, pension plans, life insurance and more. But you don't get a high Net Owner Benefit by accident. The owners of CrossFit Medis in Sweden are now reaping the benefit of years of careful decision-making that has made their business profitable. Tune in to learn what Oskar and Kar...
Dec 17, 2020•30 min•Season 3Ep. 209
In September, Pep Leppers got 40 leads. All of them booked appointments, 39 showed up and 28 of them bought something. You could call it a lucky month, but he's maintained those numbers—a set rate of 30-40, a 95 percent show rate and a 70-80 percent close rate—ever since. Learn how he does it and how you can improve your gym's set, show and close rates in this episode. Links: All Round CrossFit Arbox AGuard Free Tools Timeline: 1:37 – The history of Pep’s metrics. 2:52 – Where do his leads come ...
Dec 14, 2020•46 min•Season 3Ep. 207
After Jen Broxterman switched her nutrition-coaching program from a macros-based method to a habits-based method, her revenue increased from $40,000 a year to $150,000. When Lindsey VanSchoyck made the switch, hers went from $56,000 to $116,000—and her length of engagement went from three or four months to almost a year. Here’s how you can get the same results. Links: Two-Brain Coaching Take the Two-Brain Coaching Nutrition Course Gym Lead Machine Free Tools Timeline: 2:16 – Habits-based nutriti...
Dec 10, 2020•31 min•Season 3Ep. 206
Some of the toughest lessons about leadership Ashley Haun learned in an ocean storm. The co-owner of Nika Athletics was a contestant on Eco-Challenge Fiji, a 10-day expedition race and TV show. During the race, Ashley and her team had to sail an ancient sailboat with no wind, climb a volcano in the dead of night and more. It was a grueling physical test—and a great lesson in leadership. Here's what the ordeal taught Ashley about running a business. Links: Wodify Incite Tax: Profit First for Micr...
Dec 07, 2020•19 min•Season 3Ep. 205
It's exciting to get lots of leads, but what really matters is how many of them show up—and how many buy. Matt Andrus, owner of Sequoia Fitness in Oakland, California, closed 75% of his leads in September. In this episode, he shares how he does it. Tune in to learn his approach to advertising, lead nurture and sales—and how he builds trust with potential new clients. Links Sequoia Fitness Incite Tax: Profit First for Microgyms Two-Brain Coaching The Surge: Why Some Gyms are Thriving After COVID ...
Dec 03, 2020•51 min
Molly Kieland owns Fuelhouse Gym in Seattle, Washington, and she's the winner of Two-Brain's Gym of the Year: Right Brain award for awesome gym culture. But it takes more than good feelings to win that award; you've got to have the numbers to back it up. Here, Molly joins Tiffy Thompson to talk about how she maintained a strong culture at her gym during the COVID crisis and how she maintained profitability throughout—including increasing monthly personal-training revenue from $6,000 to $17,000 p...
Nov 30, 2020•23 min•Season 3Ep. 201
It's been a hard year—for many gym owners, the hardest they've ever endured. But it's also been filled with opportunities to learn, to become anti-fragile and to fast-track evolution. Gym owners who've made it this far have left the pond and now swim in an ocean of opportunity. So don't let the hardship you endured this year go to waste. Learn from it and get stronger. Here are the top 10 lessons Chris Cooper learned. Links: Two-Brain Coaching Driven Nutrition Free Tools Pre-order Coop's new boo...
Nov 26, 2020•16 min•Season 3Ep. 202
Gyms across the world are facing second shutdowns as the COVID-19 pandemic continues to ravage. If that's you, and you're worried about the health of your business and your clients, you need to listen to this episode. Jen Broxterman is a registered dietician, the founder of Nutrition Rx, a gym owner and co-developer of a new Two-Brain Coaching online nutrition coaching course that will get you up and running with a new revenue source in a month or less. Tune in to learn how it works and how it c...
Nov 23, 2020•40 min•Season 3Ep. 201
Chris Cooper used to ask his mentors what they were reading; now, he asks them, "What book have you read five times?" A side effect of the COVID crisis meant fewer books were published in 2019, but that's OK. A book doesn't have to be new to be great. Here are Chris's top reads of 2020. Links: Arbox AGuard Free Tools Preorder Chris' new book Timeline: 00:41 – The milkshake revelation. 6:08 – “All Marketers Are Liars” 7:13 – The 75 Hard Challenge 8:20 – “Business Secrets From the Bible” 9:28 – "V...
Nov 19, 2020•20 min•Season 3Ep. 200
When the COVID pandemic hit, many gym owners had to let staff members go or stop paying them. Jared Byczko of NapTown Fitness promoted staff members instead, creating new C-suite level positions in the middle of lockdown. It's just one of many reasons why he earned Two-Brain's Coach Education Award, given to gym owners who've created such a strong business that it supports not only the owners and their families but provides solid careers for staff, too. Tune in to learn how Jared and his busines...
Nov 16, 2020•21 min•Season 3Ep. 199
Think having 500 members will make your gym profitable? It depends on how much each of those members is paying you—and if you have 500 members, chances are they're not paying much. Microgyms don't become profitable by selling discounted services—group training—in bulk. They become profitable by selling high-value services to the right clients and increasing their ARM (average revenue per member). Northglenn Health & Fitness has an ARM of $314 per member—even during COVID. Tune in to learn wh...
Nov 12, 2020•41 min•Season 3Ep. 198
Phil Kniep has dealt with many of the same problems most gym owners have: Bad partners, weed clients and COVID. But what sets him apart is how he handled them. Shortly after taking sole ownership of CrossFit Lincoln, he made the tough call to dismiss some clients who were causing problems. Twenty other members left with them. With the help of his mentor, he and his wife rebuilt the membership according to their new vision—and then COVID hit. But while other gyms shuttered their doors, CrossFit L...
Nov 09, 2020•21 min•Season 3Ep. 197
Gym owners: What does your marketing process look like? Do you just toss out some ads and hope for the best? Maybe you're more sophisticated and you've got automations set up to chase after leads. Guess what? That's still not enough. Here, marketing expert Mateo Lopez breaks down the points of performance for the kind of marketing chain that ends in more sales closed. Links: Incite Tax: Profit First for Microgyms Forever Fierce Gym Lead Machine StoryBrand: Can It Help You Acquire More Clients? F...
Nov 05, 2020•57 min•Season 3Ep. 196
Gym ownership can feel like a thankless job at times. No one sees all the late nights, early mornings, blood, sweat and tears you put into your business. That's why Two-Brain Business' Clients' Choice Award is so meaningful. It's more than a trophy. It's a signal from your clients that you're doing things right and that they appreciate you. The 2020 Clients' Choice award winner is Nick Seabock, owner of Off the Grid CrossFit in New Jersey. Links: CrossFit Off the Grid Arbox Driven Nutrition Gym ...
Nov 02, 2020•13 min•Season 3Ep. 195
The average length of engagement—the average amount of time a member sticks around—for most gyms is 7.8 months. At CrossFit Moncton, it's 4.5 years. CrossFit Moncton owner Kevin Wood joined Mike Warkentin to share how he gets his members to stay for so long. It's about actually caring about your members, he said, and following that care up with action. Tune in for some actionable advice you can implement today to figure out exactly when and why your members leave, how to stop those leaks and wha...
Oct 29, 2020•35 min•Season 3Ep. 194
Mike Collette had just split from his business partner, gotten married, bought a house and gotten a dog—then COVID hit. Six months later, his gym is not only still standing but is also turning a 30% profit—likely because of how well Mike was running his business before the crisis. Learn how he did it—and why he earned Two-Brain's Left Brain Gym of the Year Award—here. Links: Prototype Training Systems AGuard Wodify Gym Owners United Timeline: 00:27 – All about the Left Brain Gym of the Year awar...
Oct 26, 2020•34 min•Season 3Ep. 193
Australians have faced some of the most severe COVID lockdown restrictions in the world: Evening curfews. Travel restricted to a 5-kilometer radius from home. Multiple total shutdowns. The severity of the restrictions has many Australian gyms hanging by a thread. But not Tribe MVMNT. Despite these extreme challenges, gym owner James Mawson says his gym has actually grown. Revenue and membership are both up, and he's even planning on opening a second location soon. But he didn't just get lucky, a...
Oct 22, 2020•50 min•Season 3Ep. 192
Before Brandon Evans started mentorship with Two-Brain Business, his gym, Heart and Hustle Fitness, was operating at a $7k deficit each month. Within four months of joining Two-Brain, the gym was back in the black. Here, Brandon shares some of the key lessons that have helped him shed the debt and stress and move into a true CEO role—and toward his Perfect Day. Links: Heart and Hustle Fitness Driven Nutrition Forever Fierce Gym Owners United Timeline: 00:26 – The Future Star award. 2:44 – Brando...
Oct 19, 2020•23 min•Season 3Ep. 191
Could your gym survive without you? Not just for a weekend getaway, but for the long haul? If you don't have systems in place, the answer is "probably not." Without systems in place, everything falls to you, from cleaning the bathrooms to closing sales. And although your ego might like that, it doesn't work in real life. Here's Chris Cooper on the least sexy—but most critical—aspect of gym ownership. Links: Gym Lead Machine Incite Tax: Profit First for Microgyms Free Tools Timeline: 2:14 – Syste...
Oct 15, 2020•15 min•Season 3Ep. 190
At Two-Brain Business, our goal is to make a million entrepreneurs wealthy. We define wealth as freedom of time and finances, and that's exactly what Andrew and Mary Boimila have achieved. Andrew and Mary are the winners of the sought-after Two-Brain Owner Lifestyle Award. They've demonstrated they can take time away from their business—and still get paid—while the business runs itself. They set clear goals for themselves and their business, and they achieved them. Here's how they did it. Links:...
Oct 12, 2020•26 min•Season 3Ep. 189
"Never miss a crisis." Why? Because every crisis is an opportunity, whether it's to learn, improve or even start all over. Here, Two-Brain founder Chris Cooper shares the lessons he's learned from the COVID crisis—lessons that can help you become antifragile and emerge from this pandemic stronger than ever. Links: Forever Fierce Wodify Contact: chris@twobrainbusiness.com Timeline: 3:03 – What the data says about gyms and the COVID crisis. 6:40 – Watch out for false gurus. 8:48 – The gyms that su...
Oct 08, 2020•32 min•Season 3Ep. 182
Good nutrition is key to getting results for your clients, and prepping meals ahead of time is a great way to keep them on track. But how do you get them to do it? Fitness expert and author Michelle Vodrazka joined Tiffy Thompson to talk about how to make meal prep easy and accessible for your clients. You'll learn how to get your clients started meal prepping for the week as well as great tips and tricks for keeping it fun and simple so they'll stay in the kitchen and away from the drive-thru. ...
Oct 05, 2020•24 min•Season 3Ep. 187
COVID has hit kids' fitness bad. No more gym class. No more sports. No more recess. Meanwhile, parents are dealing with increasingly antsy children forced to spend hours each day trying to pay attention to Zoom classes. But there's another option—your gym. If your gym is open, you have the perfect opportunity to help kids get the physical activity they need while also expanding your business. Jeff and Mikki Martin are the founders of the Brand X Method, the industry's premier youth coaching educ...
Oct 01, 2020•41 min•Season 3Ep. 186
Staffing a gym is tough. Some employees underperform. Others are highly qualified but underpaid. Both situations lead to churn and leave you, the owner, drowning in work and unable to move your business forward. But what if you could do things differently? By taking a mentorship approach to staffing and helping your team members become intrapreneurs in your business, you can give them sustainable, satisfying careers while simultaneously strengthening your business and moving toward your Perfect ...
Sep 28, 2020•46 min•Season 3Ep. 185
Do you avoid feedback like you avoid checking your bank account? Well, you shouldn't avoid either, but today, we're talking about client feedback—and the good kind requires more than an anonymous survey. Here, Chris Cooper explains exactly what you have to gain by picking up the phone and talking to your members. Links: Incite Tax: Profit First for Microgyms Arbox Gym Owners United Timeline: 2:45 – Why you shouldn’t always listen to the squeakiest wheel. 3:37 – What you should ask your clients. ...
Sep 24, 2020•13 min•Season 3Ep. 184
Your staff can make or break your business—and that means your hiring process can, too. What's more important in a potential staff member: experience or personality? How can you tell if someone will gel with your team? What are the red flags to watch out for? Certified Two-Brain Mentor Laurie Drummond has been staffing Ultra CrossFit for seven years, and she's honed the hiring process to an art. In this episode, she answers the questions above and shares key interview tactics to help you make th...
Sep 21, 2020•49 min•Season 3Ep. 183
