Whether you like it or not, the landscape of the fitness industry has changed—and if you want your business to survive, it needs to change, too. But how do you do it? Will people really pay for online training? What should that look like? How do you get new clients during this time? Sales expert and certified Two-Brain mentor Jeff Burlingame is here with the answers to all that and more. You'll get a step-by-step, actionable plan for how to save your revenue stream—and even increase it—while you...
Apr 06, 2020•51 min•Season 3Ep. 122
Eddie Lester is a personal trainer of more than a decade and the founder of Fitness Mentors, a certification and business education program for online personal trainers. Eddie's been refining the online training process and teaching trainers how to deliver digital training since well before the coronavirus pandemic. Today, he joins Chris Cooper on Two-Brain Radio to share some tricks of the trade. Eddie and Chris discuss the mindset shift that trainers need to make when moving to online training...
Apr 02, 2020•34 min•Season 3Ep. 121
EDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak. Cassidy Lance-McWherter is a five-time individual CrossFit Games competitor. Her best finish was 8th in 2014, and she also won the Worldwide Open in 2018 before finishing 10th in her final appearance as an individual in Madison. But her story is about much more than CrossFit competition. Here, Cassidy speaks with Sean Woodland about her athletic career, what she and wife Aly went through when they decided to sta...
Apr 01, 2020•45 min•Season 3Ep. 120
EDITOR'S NOTE: All coronavirus information accurate as of time of recording on March 20, 2020. Many gyms across the world have been forced to shut their doors in response to the coronavirus pandemic. However, gym owners still need to make ends meet. So what should they do about advertising during this crisis? Digital-marketing expert Mateo Lopez is here to tell you what to consider before pulling the plug on your ads and how to adapt them to fit the situation. Links: Join the Gym Owners United g...
Mar 30, 2020•43 min•Season 3Ep. 119
NOTE: ALL DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 20, 2020. Gyms across the world have been forced to close their doors during the coronavirus pandemic, and business owners are scared. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms survive. In this live town hall for gym owners, recorded on March 20, Chris Cooper outlines what gym owners need to do in the next 10, 60 and ...
Mar 26, 2020•1 hr 13 min•Season 3Ep. 118
EDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak. What if the thing standing between you and that next PR isn't your muscles, but rather your brain? According to chiropractic neurologist Dr. Jonathan Arkin, it just might be. Chiropractic neurology examines the relationship between the nervous system and functional movement. The goal of treatment is to rewire the brain to correct faults that cause pain or loss of function. Here, Sean Woodland speaks with Dr. Ark...
Mar 25, 2020•43 min•Season 3Ep. 117
This is a stressful time for gym owners. The coronavirus pandemic is forcing gyms to close their doors, and owners are worried about the bottom line. Here's the good news: You sell results, not programming, and you can keep selling results by pivoting to online training. Here, certified Two-Brain mentor Jeff Burlingame joins Mike Warkentin of Two-Brain Media to discuss the how, what and why of selling during social distancing. Links: Join the Gym Owners United group on Facebook Free Tools Book a...
Mar 23, 2020•32 min•Season 3Ep. 116
NOTE: ALL CORONAVIRUS DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 13, 2020. The spread of the coronavirus is affecting our industry faster than any of us anticipated. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms prepare for and make it through this situation. This is a recording of an open, digital town hell held Tuesday, March 13, 2020, in which Chris answered questions fr...
Mar 19, 2020•1 hr 38 min•Season 3Ep. 115
Everything can change in an instant in the sport of fitness. A slip of the hand, a single no-rep—the story is not as linear as in other sports. Mike Roth is one of the guys who make it seem seamless. Mike—or "Rothy," as his crew calls him—has worked in sports television since 1984 and was the director of the CrossFit Games from 2011 through 2018. Nobody has directed more broadcasts of CrossFit events than he has. In this interview with Sean Woodland, Mike takes you behind the scenes of a CrossFi...
Mar 18, 2020•44 min•Season 3Ep. 114
Fast—and regular—communication is key for marketing and retention. Emails, text messages and calls at important steps in the lead-nurture process keep clients from falling through the cracks. But that takes a lot of time and energy. Plus, you have to remember to do it. So why not have the robots do it for you? This episode of Two-Brain Radio is all about automations. You'll learn what they are, which ones you need and how to build them so you get more time back in your day without sacrificing cl...
Mar 16, 2020•55 min•Season 3Ep. 113
The growth mindset is all about seeing failure as an opportunity to learn and grow, and it's the mindset that entrepreneur Rebecca Boskovic credits for her success. Rebecca is the owner and head coach of The Fittest Me, a fitness studio in Suwanee, Georgia. She started her business after 15 years as a stay-at-home mom, and her goal is to help other women—5 million of them, to be exact—love the person they see in the mirror. Here, she speaks with Tiffy Thompson of Two-Brain Media about her battle...
Mar 12, 2020•47 min•Season 3Ep. 112
In 2012, Chandler Smith set a goal: to compete in the 2022 CrossFit Games. He made it in 2019 instead—and took 15th in his rookie year. But Chandler is more than an up-and-coming CrossFit Games athlete. He's also a West Point graduate and a captain in the United States Army. Here, he speaks with Sean Woodland about what it was like growing up the son of an NFL player, the challenges of attending West Point military academy and how achieving his goal four years early has helped him build confiden...
Mar 11, 2020•45 min•Season 3Ep. 111
Billboards and TV ads are no longer relevant; today, marketing is all about digital media—and if you're not producing it, you're missing out. The good news is it's easier now than ever before to produce great content in house. All you need is a smartphone and a willingness to learn. Here, marketing expert Mateo Lopez and media expert Mike Warkentin share some simple steps you can take today to start producing your own content and developing your own marketing team. Links: Free Tools Book a Free ...
Mar 09, 2020•35 min•Season 3Ep. 110
When was the last time you went to a gym that wasn't your own? And when was the last time you went to a gym that wasn't the same style of gym as your own? Certified Two-Brain mentor Brooks DiFiore spent an entire month doing just that. During this Month of Sweat, he went to Orangetheory. He went to Solidcore. Row House. Barry's Bootcamp. Brooks only visited one other CrossFit gym, and it wasn't to take the CrossFit class. The point wasn't to spy on or steal from the competition; it was to learn....
Mar 05, 2020•33 min•Season 3Ep. 109
Joe Corvo spent 11 seasons in the National Hockey League. During his career, he played for the Los Angeles Kings, Ottawa Senators, Carolina Hurricanes, Washington Capitals, and Boston Bruins. When he retired, he turned his focus to CrossFit and made the Games in 2018 in the 40-44-year-old division, where he took 7th overall. In this episode, he talks with Sean Woodland about his years in the NHL and his fondest memories from his career, what drove him to become a CrossFit competitor and how an u...
Mar 04, 2020•43 min•Season 3Ep. 108
What's the best picture for that ad? And the best copy? Which performs better, images or video? Marketers are constantly looking for ways to figure out what works best, and the latest hot trend is A/B testing. But what exactly does A/B testing entail, and should you be doing it? Digital-marketing expert Mateo Lopez puts it in plain English and gives his two cents on whether it's worth your while. Links: Free Tools Book a Free Call Contact: mateo@twobrainbusiness.com mike@twobrainmedia.com Timeli...
Mar 02, 2020•23 min•Season 3Ep. 107
Many gym owners are so excited about helping their clients get fit that they forget one crucial thing: They need to actually sell those clients on fitness. They've heard the stereotype of the slimy salesman and that's not who they want to be. Or even if they're not afraid to sell, they don't know how to do it effectively. In this episode, you'll hear from one of Chris Cooper's first sales coaches, Joe Marcoux. Chris and Joe discuss the challenges entrepreneurs often face with sales, how to get o...
Feb 27, 2020•40 min•Season 3Ep. 106
Pat Sherwood has worn just about every hat you can wear in the world of CrossFit. He has been a member of the seminar staff, an analyst on the Update Show and is now the media manager for CrossFit Health—plus, he runs his own online affiliate, CrossFit Linchpin. Here, Pat talks about his experience going through BUD/S to become a Navy SEAL, how he got involved in CrossFit, what it was like being one of the first members of the CrossFit media team and how he defines good programming. Links: Cross...
Feb 26, 2020•55 min•Season 3Ep. 105
Don't feed the trolls! Or wait. Should you? What about the troll that says your program sucks? Should you swoop in and argue back? Probably not, says digital-marketing expert Mateo Lopez. But that doesn't mean you should never respond to comments, either. Here, Mateo shares when and how to respond to comments, some tricks for filtering out spam ahead of time and what to do when the trolls start biting. Links: Free Tools Book a Free Call Contact: mateo@twobrainbusiness.com mike@twobrainmedia.com ...
Feb 24, 2020•22 min•Season 3Ep. 104
If you're struggling to find clarity and direction in your business, the issue is probably not a lack of information. There are thousands of business books, blogs and podcasts with the next great idea. The real problem is paralysis by analysis: You don't know what to do with all that information. You need a map—and a guide. In this episode of Two-Brain Radio, Chris Cooper explains the newly launched Two-Brain Roadmap, the only map of its kind—developed on a foundation of data and experience—that...
Feb 20, 2020•21 min•Season 3Ep. 103
You've seen him scream and punch the air like a smaller, less-green version of the Hulk. You've watched him pay the man, roar at the sky and kiss some babies. He's Josh Bridges: former Navy SEAL, six-time CrossFit Games athlete and one of the most popular characters in Games history. But behind the muscles and handlebar mustache is a big heart and even bigger work ethic. Here, he speaks with Sean Woodland about his military career, his unyielding drive to win and memorable moments from the Cross...
Feb 19, 2020•37 min•Season 3Ep. 102
Selling functional fitness to the retired Marine or the ex-college athlete? Easy. Selling your program to the lifelong office worker who's never exercised and who clicked on your ad in a brief moment of inspiration? Not as easy. Cold leads are hard to convert, and that means you've got to be on your A-game if you want to close the sale. Here, sales expert and certified Two-Brain Mentor Jeff Burlingame will teach you how. You'll learn how to use the discovery phase of the No-Sweat Intro to build ...
Feb 17, 2020•1 hr 1 min•Season 3Ep. 101
You know exercise is just part of the equation: Your clients won't reach their goals without good nutrition, too. But you're a business owner and a coach, not a nutritionist. And there are so many definitions of good nutrition out there—keto, paleo, Zone, intermittent fasting, macros—so what should you tell your clients to follow? None of them, says Mike Doehla, founder of Stronger U Nutrition. Mike and his team of coaches have helped over 35,000 clients reach their health and fitness goals thro...
Feb 13, 2020•25 min•Season 3Ep. 100
Camille Leblanc-Bazinet is one of the most recognizable athletes in CrossFit Games history. She appeared at the Games every year from 2010 to 2018 as an individual and stood on the podium as a member of a team last year. She is also the founder of the online training program Féroce Fitness. Here, she talks with Sean Woodland about her competitive CrossFit career, what it was like winning the 2014 Games and how her goals and priorities have changed since retiring from competition and starting her...
Feb 12, 2020•52 min•Season 3Ep. 99
You've seen the ads: "Six weeks to a new you!" "Sign up for our six-week total-body transformation!" But do they really work? And if they do, does that mean you have to start all over when the challenge period is over? Digital-marketing expert Mateo Lopez is here with the scoop. He'll tell you why the six-week challenge and its variants work so well, the essential elements of a compelling offer and how to ensure your challengers stick around for the long haul. Links: Free Tools Book a Free Call ...
Feb 10, 2020•34 min•Season 3Ep. 98
There's a lot of competition in the fitness business. Gone are the days where being a great coach and offering a great product are enough to get you clients—that's the bare minimum. Every successful gym has great coaches and great products, so what makes you different? Jason Rule, founder of Driven Nutrition, is faced with the same question daily. The supplement industry is vast and competitive, with celebrity endorsements and secretive formulas and business plans that rely on deceit. But with 1...
Feb 06, 2020•45 min•Season 3Ep. 97
Meg Reardon is an elite athlete. After playing field hockey at the University of California Davis, she competed twice as an individual at the CrossFit Games and is slated for her third Games appearance in August. But what you wouldn't guess by looking at the leaderboard is that she's also a small-business owner. Five years ago, Meg founded Wags and Weights, a lifestyle brand for fitness enthusiasts and dog lovers. The company also supports animal shelters and rescues. In this episode, Sean Woodl...
Feb 05, 2020•27 min•Season 3Ep. 96
Last month your Facebook ads cost $10 a lead. Now they cost $50. What gives? And should you pull the plug on Facebook advertising? Not just yet. Rising ad costs are normal and to be expected, especially if you're advertising to a local market. But that doesn't mean ads are a dead end. It's all about knowing your numbers. In this episode of Two-Brain Radio, digital-marketing expert Mateo Lopez will tell you how to calculate appropriate ad spend, what to do when ad costs go up and why you don't ne...
Feb 03, 2020•30 min•Season 3Ep. 95
What's your 30-second elevator speech? That your gym is state of the art? That you have all the best equipment, the most qualified trainers and the smartest programming around? That's cool, but it's probably not going to get you many new clients. Customers don't want to hear you talk about yourself; they want you to talk about them. How they'll accomplish their goals and improve their lives with your product or service. It's not rocket science; all you have to do is tell a story—and make sure th...
Jan 30, 2020•48 min•Season 3Ep. 94
More than a million dogs are euthanized in shelters each year. Many are pit bulls or other bully breeds, which are often stereotyped as vicious and sometimes outlawed by local government. Alex Castiglione is working to change all that. When Alex visited a shelter after losing his beloved bully, Chops, he noticed all of the unadopted dogs were bully breeds. Soon after, he and his wife founded Barbells for Bullies, a nonprofit organization raising funds and awareness for animal rescues all over th...
Jan 29, 2020•31 min•Season 3Ep. 93
