Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Episodes

Episode 12: Ideas

This podcast is about ideas.Every week, I try to introduce a guest whose ideas aren't exactly the same as your own. Sometimes they're VERY different; sometimes they iterate an old idea differently. Sometimes I agree with the idea, and sometimes I don't. That doesn't matter: the ideas provide context.Too often, we all get caught in the "get 10 more clients!" mindset instead of looking at the bigger picture. We think more about spearing fish on our little reef than rising above the surface to chec...

Jan 04, 2016•57 min

Episode 11: A Very Black Box Christmas

Coach Mike Rutherford did his "Level One" before there was a "Level One." The group was so small, Greg Glassman introduced each person. When Greg reached Rutherford, he reportedly said, "He is my Coach. I've been learning and copying what Rut does. It is essential to CrossFit now. Our athletes are getting so much better.He is my Coach." Two attendees of the same seminar (Michael Halbfish and Jeff Martin) confirmed that quote. The owner of Bootcamp Fitness KC (CrossFit Kansas City), Rut created t...

Dec 28, 2015•1 hr 7 min

Episode 10 - Automated Marketing and a HUGE GIVEAWAY!

Jake Johnson served two tours in Iraq as a Marine. He returned home and pursued a career as a firefighter, where he now serves as a lieutenant. After one particular call to rescue an obese woman, Jake decided to open CrossFit Gettysburg to proactively help people.Now he's partnered with Matt Verlaque to create RunYourGym.com, an email marketing service specifically made for gyms. Today, he's GIVING you an amazing gift.The Couch to CrossFit strategy is a standalone program geared towards getting ...

Dec 21, 2015•1 hr 10 min

Episode 9: Brian Costello and the 8-Day FREE Giveaway!

Brian Costello is the owner and Head Coach at CrossFit Long Island.Brian is also the former captain of Team USA Lifeguarding, a former State-level wrestler, a competitive weightlifter, and high-level finisher at Regionals (both individual and team.) He’s one of the few CrossFit Level 3 trainers on Long Island. BUT…as Brian will attest, none of those things are as important to his clients as the way he coaches them.Trained as a teacher, Brian writes “lesson plans” for every single workout, every ...

Dec 14, 2015•46 min

Episode 8: Brian Mulvaney, Strategist at CrossFit HQ

"If you can afford him, you need to go see Greg Glassman." In 1999, Brian Mulvaney found Greg in a dojo in Santa Cruz after his neighbor--a fitness trainer herself--described Greg as "the best in town." Fifteen years later, Mulvaney is the director of strategy for CrossFit HQ. The brand, which didn't have a name then, has become a worldwide phenomenon. But the exercise prescription hasn't changed. "A CrossFitter today would recognize the programming from 15 years ago," Mulvaney said. In this int...

Dec 07, 2015•1 hr 49 min

Episode 7: Dave Tate

I should have hit "record" before I dialed the phone. And I should have hung up before I hit "STOP."I first encountered Dave Tate over fifteen years ago on the Supertraining Forum, and I've read or watched something from him every week since. But I still wasn't prepared for the depths we reached in this conversation.Eleven minutes into the call, I had to say, "Stop, Dave. I have to start recording this stuff!" and we started over. But he didn't miss a beat, and I was laughing within 30 seconds--...

Nov 30, 2015•1 hr 34 min

Episode 6: How To Work With Chiropractors

Knowing WHY you choose a given exercise can have a lot to do with its correction and instruction. In this episode, we run through a few common mistakes Dr. Phillip Carlyle teaches through his SpinalFit program.But MORE importantly, we talk about what CrossFit coaches are doing RIGHT. Phillip is a CrossFitter, a chiropractor and owner of SpinalFit.co, and he believes most chiropractors will want to work with you if you handle the relationship properly.To read the full episode notes and watch two ...

Nov 23, 2015•59 min

Episode 5: Greg Everett on the Art of Coaching

Greg Everett of Catalyst Athletics is almost a household name. Anyone (especially in the USA) interested in weightlifting has heard of Everett—but why? Greg is an incredible coach. But he's an even better producer of content, and that's why he's able to make a great living as a nationally renowned coach. Get that? He's a great coach—and he knows how to tell you so. Greg spends almost as much time sharing his knowledge and building his audience as he does coaching. And that's a very, very smart m...

Nov 15, 2015•1 hr 10 min

Episode 4: Jay Williams

Jay is co-owner of CrossFit Thames -- arguably the best-known gym in Europe -- and CrossFit Hale in California. He believes gym owners can do just as well with a small gym as a large one IF they focus on individual coaching and retention instead of large class sizes.Jay has learned to be an entrepreneur through his CrossFit gyms, and believes "The Cat in the Hat" to be a great read for new business owners.

Nov 09, 2015•1 hr 6 min

Episode 3: Deacon Andrews Takes His Coaching Online

Several months ago, Deacon Andrews sold his brick-and-mortar box, packed his family into a horse trailer and started driving toward California. He kept a squat rack, his dirt bikes and a love for coaching.Deacon moved all his programming online to SisuStrong.com. I was lucky enough to be included on the project as a mentor, and saw the idea go from concept to delivery.With any new technology, you're bound to try things that won't work. These aren't mistakes; they're just tests of the system. And...

Nov 02, 2015•1 hr 3 min

Episode 2 - Jason Ackerman

Episode 2 - Jason Ackerman I met Jason Ackerman at St. Jude's Children's Hospital in 2013. Over the next several months, Jay and I shared a weekly call to discuss business, but regularly digressed into training clients, diet and programming. After a few months, Jay accepted an offer for his affiliate (CrossFit Albany) that was the highest price I've ever seen paid for a gym of this type. Most "box"-style gyms really aren't worth more than the value of their used equipment. But Jason managed to s...

Oct 26, 2015•1 hr 8 min

Episode 1: Greg Amundson

The original CrossFit firebreather, Amundson is still coaching sixteen years after his first WOD. His coaching is self-described as "old school," but his spiritual approach to exercise is cutting-edge.

Oct 16, 2015•1 hr 14 min

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