Whether you are starting a brand new business or you are having to go back and make difficult changes, either way, you are going to have to embrace stress and lean into challenging events. Today I want to talk about my experiences working through struggles and some tips for how to handle difficult situations. First, your body doesn’t know the difference between fear and excitement. The bodies default response when it comes to surging adrenaline is to be scared. A lot of times all that is needed ...
Sep 17, 2018•33 min•Season 2Ep. 136
Sep 14, 2018•3 min
The Pursuit of Excellence is a CrossFit trademark but it is not unique to the fitness industry. This doesn’t just mean being excellent once but being consistently excellent. Today we talk with Danielle Brown, the manager of quality control at Two Brain Business on how to achieve operational excellence and consistency within this process. We will be walking through the entire quality control process from hiring future mentors, giving mentor’s feedback, and how these same process can be applied to...
Sep 10, 2018•44 min•Season 2Ep. 135
Sep 07, 2018•4 min
Mike Michalowicz' new book, Clockwork, continues his tradition of writing VERY actionable books. While business books containing one great idea are published every week, Michalowicz' books are valuable because of the action they trigger. His Pumpkin Plan and Profit First strategies are part of our Incubator and Growth Phase curriculum, and Clockwork's "Queen Bee Role" has been the subject of great discussion in our private Facebook group. First, we start with Mike's definition of the Entrepreneu...
Sep 03, 2018•1 hr 7 min•Season 2Ep. 134
Aug 31, 2018•5 min
Today we are joined by Michele Letendre of Deka CrossFit. Michele was the most successful coach at the 2018 CrossFit Games. Michele is a six-time CrossFit Games veteran herself and finished fourth in 2014. She is a former collegiate swimmer and national-level water polo player. Michele decided to retire from competition after the 2016 season to focus on her coaching career, and she now works with top CrossFit athletes across the world. Join us today as we discuss training methodology as well as ...
Aug 27, 2018•1 hr 6 min
Aug 24, 2018•4 min
How you do anything is how you do everything. In other words, consistency > everything else. We can talk ourselves into anything. We're masters of justification. We tell ourselves, "I can live with it" when we encounter small problems in our lives, and in our business. We avoid hard conversations because we fear the downside. We allow people to take advantage of our goodwill because, on balance, the relationship is slightly more positive than negative. But sooner or later, these little "pebbl...
Aug 21, 2018•46 min•Season 2Ep. 132
Aug 17, 2018•5 min
This week I again ask you the same question as last week: I have two affiliates in front of me, one with 40 clients and one with 400. Who has the better business? The answer is that you can’t possibly know because what matters is profit! At Two-Brain, we measure only a few metrics which include Profit, Average Revenue per Member (ARM), and Length of Engagement (LEG). This week we dive into LEG by talking with Anastasia Bennett about peak moments, bright spots, firing the wrong clients, and smash...
Aug 13, 2018•42 min•Season 2Ep. 131
Aug 10, 2018•4 min
Last week I gave you a pop quiz. I asked: between two affiliate owners, one with 40 clients and one with 400 which was more successful? The truth is, you really can’t tell unless you have additional metrics such as length of engagement, average revenue per member (ARM), and profit. The average CrossFit gym is only going to maintain around 150 members at any one time. This means that each client must be paying enough to cover the fixed costs associated with your gym, pay the coaches, and allow th...
Aug 06, 2018•42 min•Season 2Ep. 130
Jay Williams is a senior mentor at TwoBrain. He owns two CrossFit gyms (one in California, one in the UK) and his mentoring style is different than mine. Jay is a problem-solver. He's direct and transparent. He's never rude or abrasive--I don't think I've heard him say the F-word more than three times in four years--but he gets right to the point. He's huge on accountability. He doesn't believe in wasting time. Every year at the TwoBrain Summit, I like to put Jay onstage as the last speaker. It'...
Jul 30, 2018•26 min•Season 2Ep. 120
Jul 27, 2018•10 min
This year at the Two-Brain Workshop, we're running a day camp for kids. It's called "Founder | Farmer | Tinker | Thief," and the kids spend the day creating their businesses, doing CrossFit, shooting videos, building obstacle courses, solving Escape Rooms, picking and preparing food to eat, doing Ninja Warrior challenges, launching catapults they build, designing their brand, playing Minute to Win It ... and there's even more. The week culminates in a one-hour "Shark Tank" where the kids, aged 8...
Jul 25, 2018•15 min
Today we are joined by Jason Rule of Driven Nutrition. Jason has been a serial entrepreneur for over 20 years, and originally got his start by creating a software company. Soon after his passion for health launched him into purchasing GNC store and bursting onto the health supplement scene. After becoming frustrated with the current supplement offerings, Jason started his own supplement line, Driven Nutrition, focusing on outreach to CrossFit affiliates and serving their customers. Today we will...
Jul 23, 2018•1 hr 3 min•Season 2Ep. 128
Jul 20, 2018•3 min
"As soon as you plant a flag, people will start shooting" - Mel Siff, author of Supertraining, told me that nearly 20 years ago. Innovators and entrepreneurs are often forced to deal with the bad habits of their competitors. When owners are scared, they do shady things: they email clients at other businesses and offer them deep discounts. They copy blog posts and videos. They even make fun of other owners online--can you imagine a more transparent cry for help? Original ideas are sometimes ridic...
Jul 16, 2018•39 min•Season 2Ep. 127
Jul 13, 2018•5 min
Every six months or so, I like to answer questions I'm asked by you, the listener or reader. but I've always shied away from publicly posting my responses to the "what do YOU do?" questions, because it feels like hubris. But recently, a friend pointed out that people ask Tim Ferriss and James Altucher those questions because they're looking for a model. No one--not even Tim--can do all of the 270 ideas he published in Tools of Titans. No one can follow every person he writes about in Tribe of Me...
Jul 09, 2018•55 min•Season 2Ep. 126
Jul 06, 2018•3 min
Today we are joined by Michael Collette, Michael Scott, and Brendan Sheehan. Each of these guys are involved in CrossFit in some form but are also founders of Waymark Wealth Management. Today we will be having a very valuable conversation about how exactly you retire from CrossFit and what steps you can be taking now to ensure you are prepared!
Jul 03, 2018•1 hr 3 min•Season 2Ep. 125
Jun 29, 2018•2 min
"But Cooper HATES lead generation, doesn't he?" We get that a lot. I teach retention first, then sales mastery ("Help First"), then Affinity Marketing. I do it this way because many entrepreneurs are too focused on the magical appearance of digital marketing, and they lose sight of the low-hanging fruit. But when you're great at retention; when you've practiced your conversion strategy; and when you deliver an excellent service, by all means: open the floodgates! Enter TwoBrainMarketing.com....
Jun 28, 2018•1 hr 7 min•Season 2Ep. 124
Jun 22, 2018•5 min
Finding energy in your work can be the key to unlocking your full potential. Trevor Mauch struggled with this for a long time, until his mentor taught him that energy-producing work is the key to unlocking your full potential. Because of this, he encourages everyone to do what is called an Energy Audit. This is done by first grabbing a piece of paper and drawing a line down the middle. Then, list all the activities in your life that give you energy and fulfillment and all the energy draining act...
Jun 18, 2018•27 min•Season 2Ep. 123
Jun 08, 2018•4 min
Originally published October 30, 2017.www.twobrainbusiness.com/gregGreg Glassman isn't your average genius.Greg shares the mannerisms of the virtuoso: he moves while he talks, fidgeting with coasters on the table. He leans in, then back, tipping his chair from one side to the next. His answers are so quick, most of the time, that you'd think they were rehearsed. But they're not.And Greg isn't just a big thinker. He's also a big doer: he acts. He travels extensively. He has frequent speaking enga...
Jun 04, 2018•1 hr 22 min
Episode 121 – The Thief Phase Over the last few weeks I have been talking about the phases of entrepreneurship: The Founder Phase, Farmer Phase, Tinker Phase and now the Thief Phase. Today, we will be discussing this final phase and what do you do when your idea has reached the pinnacle of success.
May 28, 2018•42 min•Season 2Ep. 121
