Where are all the millionaires?After five weekends on the road, Chris reflects on conversations with box owners; the need for models of business success; and how TwoBrain is helping.Then he addresses the "9 Myths Gym Owners Believe" from a blog post last week. The myths were:People join CrossFit for “the community”The most important number to track is how many athletes you haveEveryone except you is doing wellClients choose a gym because of its workout programmingPeople in your town are scared o...
Nov 14, 2016•32 min
What job are you doing now - a $5 job? $50 job? $500 job?What SHOULD you be doing instead?
Nov 11, 2016•3 min
On this episode, I provide an excerpt from my book Help First: Sell Less, Profit More. (here it is on Audible.)Content marketing is a critical skill for gym owners (and anyone in the service industry.) If you're using the CrossFit brand, it's especially important.HQ has done a fantastic job of making your audience aware of CrossFit. That's their responsibility. Bridging the gap between "What's CrossFit?" and "Here's how CrossFit is going to solve YOUR problem, Mr. Jones" is your responsibility. ...
Nov 07, 2016•26 min
What are your goals for 2017? Here's how to set them.
Nov 04, 2016•6 min
If you're a Gym owner, where do you turn to get help? John Manser, from CrossFit Dynamo in Atlanta, GA joins us today, and he is the go to resource for CrossFit affiliate owners to get answers. John is an experienced CrossFitter and has been ranked as high as 147th best in his age group. He has a long sports career including collegiate tennis and a being a sponsored triathlete. He is a certified level 2 coach, has extensive programming experience and has been noticed by the Garage Games for his ...
Oct 31, 2016•44 min
Josh Trahan from CrossFit Breaux Bridge in Louisiana joins us today. Josh is a military veteran, level 3 certified trainer, and successful CrossFit affiliate. Although accomplished and successful this was not always the case for Josh. He is a recovering alcoholic and drug user of four years. A problem that soon began after leaving the Marine Corps. Josh’s love for working out stems from his high school football days. He was always strong and enjoyed helping others train. After high school he was...
Oct 28, 2016•1 hr 14 min
Are you better off than you were 3 months ago?
Oct 21, 2016•1 min
The worst word in the English language is...
Oct 14, 2016•2 min
Who are your "One In Ten"? and last call for Calgary!
Oct 07, 2016•7 min
"Nobody wants our job. But everyone thinks they do." These are the words TwoBrain Mentor Jay Williams texted me on Friday night. After a rough week in which even my podcast interview didn't happen on schedule, I reflected on how well I handle stress NOW than I did five years ago. I recalled those dashboard-punching, angry-email-sending days, and thought, "I bet these lessons can help someone else get through it."This episode is dedicated to the martyr; to the workhorse; to the owner who thinks, ...
Oct 03, 2016•39 min
This week's Food For Thought question comes from Dan Martell.
Sep 30, 2016•3 min
Robin and Aaron Maier of Stone Brook Strength and Conditioning join us today.They founded CrossFit Regina and operated it from 2007 until 2013. Since moving back to Manitoba, they have gotten the CrossFit itch again and have started CrossFit in their own basement. Learn how they started over and what they are doing differently at Stone Brook Strength. Robin started CrossFit in 2007 as a New Year’s resolution and it has since became a way of life. She enjoys how the workouts are functionaland tha...
Sep 26, 2016•38 min
What are your SUNK COSTS - or the bad decisions you wish you could erase?
Sep 23, 2016•4 min
Lon Kilgore, from the Kilgore Academy, joins us today. Lon has a Ph.D. in Anatomy and Physiology and is an accomplished weightlifting and athletic coach. You can read his full CV, including his published research, here. He has competed in powerlifting, the first CrossFit Total event, wrestling, and rowing. In addition to this, he is the developer of the Basic Barbell Training and Exercise Science specialty seminars for CrossFit. He is a military veteran and currently runs the Kilgore Academy. Lo...
Sep 19, 2016•2 hr 1 min
Small successes are great. How will they trigger the larger successes?
Sep 16, 2016•2 min
What's the future "model" for successful microgyms? The original CrossFit gym did Personal Training, and then small-group training with 2-4 participants. Years later, we were told (by a third party) that massive groups of 12 and up was the best way to profitability. In 2012, I introduced The Stratified Model in my book, Two-Brain Business. I think the *next* model is The Prescriptive Model. This podcast is the first time I've spoken about the topic outside our mentoring program and TwoBrain Semi...
Sep 12, 2016•42 min
Keith Zimmer from CrossFit Happy Valley in Clackamas, Oregon joins us today. Keith is an experienced CrossFit coach and affiliate owner. He got his start by crossing paths with CrossFit co-founder Lauren Glassman nearly seven years ago. Keith’s pursuit of excellence is unparalleled and today we talk with him about his rise from a twelve-foot-by-twelve-foot corner gym, to an 11,000 square foot CrossFit Mecca. After first just going to a CrossFit gym to see what the fuss was about, Keith was insta...
Sep 05, 2016•57 min
Two is one and one is none. Is there one client, one staff person, or one coach whose departure could kill you?Is it you?
Sep 02, 2016•2 min
Aug 29, 2016•42 min
Where did your rates come from?How did you choose them?Why?
Aug 26, 2016•6 min
Nelson Dellis is one of the most interesting CrossFitters in the world. Nelson is a four-time US Memory Champion. I flew to Manhattan to watch him win his second in 2014 and wrote about the experience in the CrossFit Journal. He was introduced to CrossFit by a mutual friend in Miami, whose coaches were struggling to remember the names of the athletes in their large classes. He’s also attempted to summit Everest three times, dragging camera crews along with him more than once. He’s the founder of...
Aug 22, 2016•48 min
What are you abdicating?
Aug 19, 2016•5 min
"The Go-Giver" is a career-changing book for many professionals. In this episode, co-author Bob Burg talks about value, influence and changing the way you look at business. Bob starts with an overview of the 5 Laws of Stratospheric Success: Value, Compensation, Influence, Authenticity and Receptivity. Then Bob talks about INTRINSIC VALUE: the value that's built into your experience. These can also be broken into five parts: excellence, consistency, attention, empathy and appreciation. This is wh...
Aug 15, 2016•30 min
Each week, I give you a BIG question to chew on over the weekend. This one is SO big that I give you an exercise to help get you started.
Aug 12, 2016•6 min
In this episode of Two-Brain Radio, Mike shares how to build a business with profit in mind, how to identify your BEST clients and build your business around them, how to fire the rest, and how to stay atop the new fitness wave.
Aug 09, 2016•52 min
In the fitness industry, August is the month for slowest growth. That means it's the best opportunity for consolidation. How are you optimizing your business to be ready to grow in September?
Aug 05, 2016•2 min
Are the best days of gym ownership behind us? Has the wave crested...or are we on the verge of a surge?Before Mike Michalowicz (author of The Pumpkin Plan, Profit First and Surge) comes on the show next week, I'm talking with box owners about the past and the future. Do they miss that dusty ol' Ranch? Are they excited for the huge ocean of new clients before us?
Aug 04, 2016•37 min
How much should you pay your coaches?
Jul 29, 2016•12 min
What's in a name? Would a gym by any other name still draw people to you? What's the value of the CrossFit brand on YOUR front door? This week on the podcast, I ask some original affiliates some questions about the value of the brand. Recorded from July 18-July 27.
Jul 27, 2016•34 min
Jul 21, 2016•3 min
