Content Marketing in Gyms: A 5-Step Framework

You might be the best gym around but no one will know about you unless you tell them.

In his mentorship practice, Chris Cooper stresses the need for his clients to produce meaningful, consistent content in order to get and maintain clients. But where to start?

In this podcast, Chris lays out a content model that will get you in the practice of regularly producing content. In this clear, step-by-step guide, you'll learn what you must do each day to produce great content that resonates with your existing clients and attracts new ones.

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2:50 - Publish 5x per week on a platform that you own

3:23 - Motivation Monday: Give people a reason to come to your gym

4:13 - Teaching Tuesday: Teach something helpful (meal prep, how to do a squat, etc)

5:00 - "Who" Wednesday: Who is coming to your gym? Tell their story

6:15 - Thank-you Thursday: Gratitude post

8:00 - Bright Spot Friday