Episode 80 – Game Distribution
May 14, 2016•59 min•Ep. 166
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Episode description
Game Distribution
Recorded at Metatopia 2015
Presented by Brian Dalrymple and Darren Watts
An overview of the 3-tier system (Publisher to Distributor to Retailer), following the course of a game after production (solicitation to wholesalers, trade shows and open houses, discount structures, buying patterns and reorder cycles, the preorder system, flooring, and more…), and covering how stores discover, order, stock, and merchandise, as they try to put them in customers’ hands. Viable alternatives to the 3-tier system are also discussed.
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