The "hard discount" supermarket sector in China
Jan 02, 2026•19 min
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Episode description
No frills. No promos. No nonsense. Just rice, oil, and drinking water - cheaper than you ever thought possible. “Hard discount” supermarkets are rewriting China’s retail playbook. But how come shop owners get to keep the lights on while keeping prices low? On the show: Niu Honglin, Steve & Yangyang
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