Live Interview: Craig Lieberman with Timothy Fare=Matthews: Pivoting in the Pandemic

Craig, if you don't know already, was the primary vehicle technical advisor for The Fast and the Furious, 2 Fast 2 Furious and Tokyo Drift. (The best of the franchise) He grew up loving cars, and after many years and roles inside the automotive aftermarket industry, this ultimately landed him a position with Universal Pictures in 2000. He leveraged that relationship to help further various side ventures. After helping others build their dream, Craig struck out on his own and started building his own dream. Over his 30 years in marketing, he had to reinvent himself multiple times to adapt to new technologies. Today, Craig's work/life balance is both satisfying and rewarding, with ECommerce being his biggest passion. In this talk, Craig will discuss taking lessons from the economic crash of 2009 and implementing them in the current time as well as how diversification has helped us weather the storm. Not to mention, we'll cover a lot of what he did in the FF franchise and how he leveraged those relationships to get ahead in life.