Rooted In Revenue

Susan Finch & Lany Sullivan•rootedinrevenue.com

Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.

Last refreshed: January 13th, 2026 at 7:45 AM ⓘ

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Episodes

Kindness in Your Culture for Reputation, Recruitment, and Retention

It’s been proven that kindness in the workplace has a stunning ROI. Kindness decreases stress, reduces employee burnout, and builds increasing levels of happiness and satisfaction in the workplace. Susan's guest is author Linda Cohen. They visit about the simplicity of transforming your business to incorporate kindness as a method of recruitment, retention, reputation without spending a lot of money. Her ideas are so simple you can start them today. Imagine a company culture where employees feel...

Oct 12, 2021•21 min•Ep. 82

The Role of the Conductor in B2B Leadership

Christopher Lochhead wrote a book called Play Bigger. He was the CMO of Mercury Interactive and a couple of other real high-flying Silicon Valley startups and just an awesome guy. But he has a saying. He likes to say, "Thinking about thinking is the most important thinking you do. A lot of what we're talking about is stepping back because it's so easy to default to, Hey, I just raised my Series A; I'm in MarTech, let's go get somebody out of drift or let's go get a sale. Let's go find someone in...

Sep 23, 2021•12 min•Ep. 81

The Two-Way Interview with Mark Donnigan

Mark Donnigan from Growth Stage Marketing says, "It's important that a professional team work together and all the executives should be rowing in the same direction and all these kind of truisms, which are all true but there are some very profound implications to how we market and how we sell, which gets wrapped up in go to market as a result of the fragmented buyer's journey that we are in today." He also reminds us, "think about how you talk about yourself, how you talk about what you do. And ...

Sep 15, 2021•33 min•Ep. 80

Training for and Playing to Our Strengths to Plow by the Competition

We're continuing our insightful conversation with Laura Patterson from VisionEdge Marketing. If you missed the first part, I encourage you to go back and listen - but don't worry, we'll catch you up quickly. In this episode, we dive deeper into the four patterns Laura identified for supporting growth and improving performance in business. Here are some key points we'll explore: The importance of considering "what if" scenarios in business planning How data analysis can reveal hidden patterns and...

Sep 02, 2021•29 min•Ep. 131

Changing patterns vs habits, and flipping the script because we can

Welcome to Rooted in Revenue! I'm your host, Susan Finch, and today we're bringing you a blast from the past that's still incredibly relevant. Back in 2021, I had the pleasure of speaking with Laura Patterson from VisionEdge Marketing on my former show, SLMA Radio. Laura, a dear friend and frequent guest, recently reached out about revisiting this conversation - and I couldn't agree more that the insights are worth sharing again. In this episode, we dive into some powerful ideas around business ...

Aug 26, 2021•23 min•Ep. 130

Correcting the Disconnect in Your Customer Service

If someone is completing a form, you never want your customer to take any action that they don't know what's next for them. They need to know what's next and how long it will take. This is just one tip from Sonia Portwood and Virginia Robbins from PCBB. Customer service can make or break your business. Look at everything that you do from the point of view of your customers and you can't go wrong. Virginia reminds us to be brave when a customer leaves. Pick up the phone and ask what happened and ...

Jun 30, 2021•32 min•Ep. 79

Vetting Your Network Security Vendor and Locking It Down.

What are the questions you should ask before you select a network security advisor? What should you ask yourself? What are your accessibility needs? Be sure to include the factor of your team's cell phones. How secure are they? The simple requirement for facial recognition to login can save headaches and disasters. Listen to this short episode walking through the logic and some actionable tips.

Jun 21, 2021•20 min•Ep. 78

Time for Security Review to Continue #WFH or Hybrid

When we all were sent home suddenly, not everything was ready for this transition, including the security of the workspace we were cobbling together at home, in closets, on kitchen tables, our cars, coffee shops. Many companies have continued to evolve policies, purchase equipment for those working remotely. But many haven't been able to. This episode will help those companies start that thought process and catch up. Michael says, "Treat your remote and home network the same way you would your c...

Jun 16, 2021•26 min•Ep. 77

What you need to know before going after an International or Global Market

Today, I am interviewing Craig Ostbo. I met Craig because Nina Hambleton, who was on our team, everybody loves Nina. She said, "You need to interview my professor because he's the real deal. And he knows everything about international marketing and has so much passion and joy for this." From a touring musician to the perfect timing getting into the natural, the organic, and sustainable world of products, and taking clients brands global is the story he's telling us today. He's also shared some f...

May 05, 2021•37 min•Ep. 76

What if the old audience is still enjoyable, but not as profitable?

"I understand that your clients are your gold, and I'm not going to do anything to tarnish that." Doug C. Who is your ideal client? do not be afraid to truthfully state it. Everyone is not our client. Dream it! You are not being ungrateful grabbing all the crumbs. Free up your time, free up your effort. What do you want your income level to be? Is that enough? It may be fine, everyone has their own level of gratification. ----more---- Some of us base it on time, not money. Why not have it accomp...

Feb 24, 2021•31 min•Ep. 75

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