Holding Agencies Accountable for Paid Ad Performance (with Sophie Logan)
Mar 25, 2025•32 min•Season 4Ep. 4
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Episode description
In this episode of Room 301, we chat with PPC specialist Sophie Logan about holding digital agencies accountable for paid ad performance, the importance of post-click optimisation, and why businesses shouldn’t rely solely on PPC for growth.
Sophie shares hard-learned lessons from her agency days, including costly mistakes, and gives her take on the evolving role of PPC professionals in an AI-driven world.
Plus, she reveals the marketing trends that frustrate her the most...
If you work in digital marketing or with a PPC agency, this episode is one you can't afford to miss!
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