Diego Dante, the President of RoofCON, is from Greenville, SC. He entered the roofing industry following a successful career in marketing. Amid the challenges posed by Covid, Diego shifted his focus to RoofCON, resulting in remarkable growth. With an estimated attendance of 4,000 participants, RoofCON has emerged as one of the premier conferences in the field. Beyond his role at RoofCON, Diego finds joy in spending quality time with his wife, Katie, and their two children, Jaxon and Rosie. “Free...
Oct 03, 2023•1 hr 1 min•Ep. 171
Introducing Jennifer Westhoff, a dedicated member of Christian Brothers Roofing serving as the Admin Operations specialist. Jennifer, a resident of Kansas City who was raised in Oklahoma, made a pivotal career decision by leaving her corporate job and joining the company soon after her younger brother, twelve years ago. In her current role, Jennifer efficiently manages a wide range of responsibilities. As the Admin Operations professional, she oversees essential aspects such as research and deve...
Sep 26, 2023•53 min•Ep. 170
Mike Braun is a successful entrepreneur with more than twenty years of experience in the construction industry. Mike started his first construction-related business while still in high school, and his passion for the industry has grown since. His first exposure to the exterior remodeling business was during the summer between high school and college when he worked for a local roofing contractor as a sales representative in Nebraska. Mike continued to work for this contractor throughout and immed...
Sep 19, 2023•58 min
Jeff Sawyer is the President and Owner of TruNorth, with a lifelong career in the construction industry. From an early age, he immersed himself in the world of building, commencing with small projects alongside his father in their basement. Throughout his High School and College years, he dedicated his summers to working with a local siding and roofing company, gaining hands-on experience in the field. During his High School journey, Jeff's passion for the construction industry ignited when he e...
Sep 12, 2023•53 min•Ep. 168
Meet Jay & Taylor Miller, the dynamic duo behind Miller Storm Roofing & Reconstruction, a leading roofing and reconstruction company based in the heart of Fort Worth, Texas. Taylor's journey in the industry began under the guidance of her mother, laying the foundation for her expertise and passion for roofing and reconstruction. Meanwhile, Jay's entrance into the field was marked by a pivotal mentorship with a person named James, which ignited his dedication to the craft and the pursuit ...
Sep 05, 2023•1 hr
Rosalynn is co-founder of Refinehry, a Minnesota-based joint-venture focused on creatively and strategically refining finance and HR practices in the contracting and home services space. Rosalynn’s 15-plus years as a certified Professional in Human Resources, with masters-level training from the University of South Dakota in organizational and leadership development, have given her valuable insight on what it takes to strategically create great places to work. She is an ELI-certified Train-the-T...
Aug 29, 2023•52 min•Ep. 166
David Poggensee is the owner of Texas Select Construction and a respected roofing coach. Born in Omaha, Nebraska, he later moved to Texas, where his passion for construction flourished. With a keen eye for innovation, David founded Texas Select Construction and quickly earned a reputation for excellence. Now, as a roofing coach, he encourages thinking outside the box when discussing roofing opportunities. His expertise, commitment to quality, and dedication to empowering others have made him a t...
Aug 22, 2023•1 hr 1 min•Ep. 165
Sage Sorathia Deribin is the Co-Owner of Capitol Roofing and a lifelong resident of New Jersey. She obtained her college education in New York City and worked in the corporate banking industry for 15 years prior to transitioning into roofing. Sage experienced personal changes, including a divorce and having two young daughters, which led her to start her own company. She previously worked at a start-up in NYC before focusing her efforts solely on the roofing industry due to the pandemic. As the ...
Aug 15, 2023•56 min
Lance Sherry was born and raised in Defiance, Ohio. After graduating from The Ohio State University back in '08, he faced some challenges finding a job in his field. Life had other plans, though, and he found his way into the roofing industry, starting as an installer and eventually climbing the ladder into sales. Then, in the winter of 2016, Lance took a leap of faith and followed his passion by launching his very own company, Buckeye Roofing and Exteriors. What sets them apart in the competiti...
Aug 08, 2023•54 min•Ep. 163
Brenna started her career in education as an adult ESL teacher in California. In 2016, she and her husband moved to Indianapolis so that her husband could pursue a degree in motorsports engineering at IUPUI. During the pandemic, she began working for Rojas Roofing as a driver and roofing assistant. After learning about the roofing trade hands-on, Brenna transitioned into an office role and has recently been promoted to General Manager. She currently oversees the office and operations of Rojas Ro...
Aug 01, 2023•1 hr
With only five years in the roofing industry, Jen Silver is a relative newcomer compared to many. But in this short period of time, Jen has already made her mark in the Utah roofing community. She began working the phones as an inside sales representative at Roofline Supply, a subsidiary of SRS Distribution. From there she went on to work at a small Utah roofing company as its sales manager. Jen distinguished herself as talented and hard-working, quickly rising through the ranks to become the co...
Jul 25, 2023•50 min•Ep. 161
Meet Mishell Cox, the proud owner of Cox Roofing, who exemplifies determination and goal-driven entrepreneurship. Mishell holds degrees in Business Administration, International Business, and Marketing from The Kelley School of Business, where she honed her skills and knowledge. Fluent in two languages, Mishell's biculturalism has been instrumental in her success, allowing her to become a certified interpreter and medical translator. Throughout her career, Mishell has showcased her commitment to...
Jul 18, 2023•54 min•Ep. 160
Meet Sam Allsopp, the accomplished managing partner at Neal Roofing and Waterproofing. Sam, a driven individual, co-founded the company with a vision to revolutionize the roofing industry through the integration of cutting-edge technology and modern business practices. Since its inception in 2019, Neal Roofing and Waterproofing has witnessed remarkable growth, with revenue doubling year after year. At Neal Roofing and Waterproofing, Sam and the team prioritize open and effective customer communi...
Jul 11, 2023•1 hr•Ep. 159
John Hogan is the owner and founder of Blue Nail Exteriors, a leading exterior home renovation company located in Montville, New Jersey. With a passion for innovation and a commitment to community, John has successfully led his company to become one of the most respected and trusted names in the industry. Having grown up with a father in the industry for nearly 50 years, John developed a deep appreciation for the art of transforming homes. He firmly believes that being an employee-first company ...
Jul 05, 2023•55 min•Ep. 158
Ryan McCaslin is an accomplished sales professional with over 15 years of experience in sales and sales training. He holds a degree in Business Administration from Thomas College and has established himself as a successful leader in the construction and development industry. Born and raised in Central Maine, Ryan started his career in a corporate environment but eventually gravitated towards the freedom and creativity of outside construction sales. He is the General Manager and the driving force...
Jun 27, 2023•49 min•Ep. 157
Russ Gordon is the founder and owner of Dragon Scale Roofing, a company committed to bringing real change to the roofing industry. Russ grew up in a broken home and left at 16, working multiple jobs until he joined the army. After his service, he worked in both construction and sales, finding success in both but ultimately enjoying sales more. Russ is married to an amazing woman, has five grown kids, and three grandchildren. Despite his challenging upbringing, he feels blessed and tries to find ...
Jun 20, 2023•56 min•Ep. 156
Jody Underhill is an established internet marketing and recruiting strategist who helps organizations leverage social media to share their message to increase profits and recruit and retain A players on their team. He has worked with DigitalMarketer.com, Darren Hardy, the publisher of Success Magazine, Winner of Last Comic standing John Heffron, along with national and international corporations on marketing strategies. Jody has blended his unique experience as an Executive Director with a Fortu...
Jun 13, 2023•54 min•Ep. 155
James King Baskin is the Founder of Outsource Kings from Florida but living most the time in South America Colombia. A former Insurance agent who didn't have time to call leads and found himself with no system to follow up with prospects he create a remote managed team of employees for all things phone calls. The company focuses on over communication with clients, welcoming any feedback as well as transparency in their work, using clients CRMs to keep track of leads and keep things in their syst...
Jun 06, 2023•51 min•Ep. 154
Brian Walton is a highly respected General Manager and Partner at BFARR Contracting, a family-owned and -operated company that provides superior roofing, solar roofs, electrical, window, siding, and exterior services. With a philosophy based on Building Relationships, Brian and his team have become known for their commitment to honesty, integrity, and workmanship on every job, every time. As President of BFARR Contracting, Brian Farr leads the company's efforts to make a positive difference in t...
May 30, 2023•53 min•Ep. 153
Pat has been in the home remodeling and construction industry for almost 30 years. His journey began in college running painting crews to help pay for his tuition while attending Virginia Tech. Upon graduating, he went to work as an in-home rep selling roofing, siding, windows, and doors. After learning the operations side of an exterior remodeling business, he built and sold his own exterior remodeling company. In 2010, Pat was building a new exterior company and stumbled into an opportunity to...
May 23, 2023•57 min•Ep. 152
Pat Muhs is the owner of Moose Roofing. Muhs grew up in a family-owned construction company and has been in the roofing business in Omaha since 1997. With a Best of Omaha designation 2018 and a repeat in 2019, and backed by numerous positive customer reviews on Google and Facebook, which Muhs says is a reflection of the incredible dedication of a team of employees who he treats like family. “They are supported and appreciated, and the customer ends up feeling that, too,” he says. “Don’t ask me i...
May 16, 2023•56 min•Ep. 151
Kaili Smith is the VP of Marketing at JobNimbus, the number one roofing software. Kaili's passion for marketing and roofing has led to a lot of fun projects, one of the latest ones being the 2023 Peak Performance study. Her passion for behavioral marketing and teaching others how to amplify their talents has changed how JobNimbus approaches marketing and customer communication. Kaili is the lucky Mom of two children and has the best marketing team on the planet.On this episode, we dive into the ...
May 09, 2023•59 min
Curtis Yates is a highly experienced professional in the roofing and construction industry. As the President of Yates Roofing & Construction, based in Oklahoma City, Oklahoma, he leads a team of hardworking and honest individuals who are dedicated to delivering the best roofing and construction services to their clients.Before joining Yates Roofing, Curtis served as Sales at Elliott Roofing, where he gained extensive knowledge and expertise in the roofing industry. With many years of experie...
May 02, 2023•48 min
George Villegas is the proud owner of Marva Roofing, a reputable roofing company based in Edinburg, TX. With over 13 years of service in the US Army, George has instilled a strong work ethic and commitment to excellence in his roofing business. He also holds a 4-year degree in Computer Science, which has helped him apply advanced technology and innovative solutions to his roofing services.As the owner of Marva Roofing, George understands that roofing problems can be stressful, which is why he ha...
Apr 25, 2023•58 min
Meet Tobiah Rocker, a passionate contractor and restoration specialist with a deep commitment to making a positive impact in his community. As a single father, Tobiah understands the importance of hard work and dedication and brings these qualities to every project he undertakes.With years of experience in the restoration industry, Tobiah is dedicated to providing exceptional service and exceeding client expectations. His expertise extends to all aspects of roofing and restoration, and he is alw...
Apr 18, 2023•57 min
Paul Nolan is the CEO of Regal Roofing, a leading roofing company based in Atlanta, Georgia. Paul's passion for roofing stems from a difficult experience in his past. He was getting screwed over in his previous job, which inspired him to start his own roofing company. This experience has instilled in him a strong sense of entrepreneurship and has been instrumental in shaping his vision for Regal Roofing. At Regal Roofing, Paul has created a unique culture that prioritizes personal, professional,...
Apr 11, 2023•1 hr 8 min
Otis Floyd is a former professional football player turned successful roofing business owner, based in Douglasville, GA. After graduating from the University of Louisville with a degree in Criminal Justice, Otis went on to play 11 seasons of professional football in the Canadian Football League (CFL) and XFL.Following his football career, Otis worked as an insurance adjustor for over a decade, gaining valuable experience and expertise in job costing and other areas of the roofing business that m...
Apr 04, 2023•51 min
Robin Scherer is the Chief Executive Officer of Trust Roofing, a reputable roofing company based in South Florida. Robin has built a solid reputation for providing high-quality roofing services that exceed the expectations of clients.As the CEO of Trust Roofing, Robin is responsible for overseeing the daily operations of the company and ensuring that the business runs smoothly. Robin and his team at Trust Roofing take pride in maintaining the highest standards of business integrity on a global b...
Mar 28, 2023•51 min
George Boudreaux III is the CEO of Pelican Roofing Company, in Lafayette, Louisiana. George was a frustrated house flipper and saw a soft market. Despite himself and managers knowing nothing about roofing, he grew quickly to 19MM in sales while creating a great reputation - heavy focusing on self development. George and the team are data hogs. They have really great measurement systems in place for leads cost and effectiveness, jobs in pipeline, profitability, etc. To be noted, Pelican Roofing j...
Mar 21, 2023•57 min
After spending over decade in startups across a variety of industries, Rae joined a tech company based in Boulder CO for several years before the company went public. This experience solidified her love of metrics and data-informed leadership and continues to drive her current work as the Head of Operations at Integrity Pro Roofing. Rae is passionate about technology, innovation, and creating an intentional work environment that serves and values the people in the company. In her free time she p...
Mar 14, 2023•55 min
