🚫 No ladders. No traveling. No kitchen tables. ✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office. In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot in a home. And it worked so well, a national company bought them! You’ll learn: - How to sell roofs over the phone (even $70k metal jobs). - Why speed...
Jun 24, 2025•56 min•Ep. 261
Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be… The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast. In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and marketing. Based on his new book, Endless Customers, Marcus lays out a 4-pillar system for becoming the most known and trusted brand — not just with p...
Jun 17, 2025•59 min•Ep. 260
Most owners are stuck working in the business… Ronnie Lollar built one that runs without him. In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same. But it wasn’t easy… Ronnie’s been through the pain: - Close friends leaving the company - Watching reps start competing companies - Wondering if it was even worth it Instead of quitting, he doubled...
Jun 11, 2025•1 hr 4 min•Ep. 259
How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M? Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future. 💥 No roadmap. 💥 No investors. 💥 Just grit, God, and Google reviews. Cole built a powerhouse team of sales reps from gym buddies, sauna convos, and church friends. His first summer? 50 roofs and $70K...
Jun 03, 2025•58 min•Ep. 258
Most roofers chase big revenue goals...$5M, $10M, even $20M. But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M. In this episode, you'll hear: - Why growing too fast can kill your margin - What to track so your P&L actually means something - How to build a lean team that stays happy and productive - The “sweet spot” where profit and personal life thrive - How Aaron uses his business as a tool to GIVE BACK — through hi...
May 27, 2025•57 min•Ep. 257
Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move. Marty shares how he went from an average salesman to building a rock-solid company where field supervisors manage every detail, project quality is king, and homeowners are raving fans. You’ll hear how he built simple systems that...
May 20, 2025•1 hr 4 min•Ep. 256
Want to grow your roofing business fast without hiring more sales reps or spending more on leads? Then it’s time to stop thinking like an operator… and start thinking like an investor. In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth through roll-ups. You’ll learn: ✅ What “EBITDA arbitrage” is—and how it builds wealth fast ✅ The difference between a single-silo roll-up and a multi-silo...
May 13, 2025•1 hr 3 min•Ep. 255
From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems. In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job. He shares the exact mindset shifts that helped him go from: ➡️ Doing it all himself ➡️ Winging it and hoping for the best ➡️ To building systems, prici...
May 06, 2025•1 hr 4 min•Ep. 254
Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot? In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocking, or buying leads. Instead, he built a highly profitable, referral-driven roofing business by doin...
Apr 29, 2025•56 min•Ep. 253
Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash. The truth? Most roofing companies don’t have a marketing problem. They have a marketing control problem. In this episode, Joseph Hughes (Contractor Dynamics) breaks down how to stop the guesswork and take control of your marketing. You’ll learn: ✅ The difference between spray-and-pray marketing vs. intentional marketing ✅ The bigg...
Apr 22, 2025•57 min•Ep. 251
Most owners think scaling means more leads… or hiring more reps. But that’s wrong. In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team. Jay “Jcron” Kronstedt helped Kajabi grow from $6M to $2 BILLION. Now, he’s sharing his 7 P’s of business growth — and how they apply to roofing. You’ll discover: - Why most roofing companies never get real leverage - The 2 types of PURPOSE (and how to use both to win) - How to grow...
Apr 15, 2025•1 hr 3 min•Ep. 251
What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he shares the dangers of rapid growth, the leadership mindset shifts that saved his business, and how you can scale smarter—without losing control. Curtis reveals: ✅ Why hiring too fast can backfire (and what to do instead) ✅ The #1 leadership mistake that turn...
Apr 11, 2025•56 min•Ep. 250
Your roofing company isn’t making enough money—here’s why. In this powerful conversation with second-generation roofing pro Zach Exposito, we dig into the hidden pitfalls that could be costing your company thousands (or more) every year. Zach opens up about the challenges he faced, including hiring missteps, poor role definitions, and inefficient processes, and shares how he turned things around to create a thriving, scalable roofing business. You’ll learn: - Why hiring the wrong people can cost...
Apr 01, 2025•56 min•Ep. 249
Are YOU the reason your roofing business isn’t growing the way you want? In this episode, Dylan McCabe shares his journey from healthcare to roofing, building a group purchasing organization (GPO) and leading mastermind groups for contractors. He reveals the silent killers like burnout, isolation, and bad habits that can derail any roofing business owner—and how to overcome them. You’ll discover: 👉 The power of networking and mastermind groups to scale faster. 👉 Practical strategies to avoid b...
Mar 25, 2025•49 min•Ep. 248
Roofing contractors, this is a battle you need to see! In this episode, Garen Armstrong of Shamrock Roofing reveals how regulators in Iowa are targeting contractors with sting operations and cease-and-desist orders—putting family-owned businesses at risk. But Garen isn’t backing down. He’s taking the fight to federal court and leading the charge to protect contractors and homeowners alike. Discover: - The shocking sting operations designed to trap roofing contractors. - How Garen’s federal lawsu...
Mar 18, 2025•1 hr 1 min•Ep. 247
What’s it really like to run a roofing business in sunny California? Spoiler alert: it’s not all clear skies and easy days. In this episode, we dive into the challenges of roofing in the Golden State with David Reyes, owner of Green Ladder Roofing. From dealing with perfect weather that reduces demand to navigating tough labor and compliance regulations, David shares what sets California roofing apart—and why it’s one of the most challenging markets to thrive in. You’ll hear how David’s unique j...
Mar 11, 2025•1 hr•Ep. 246
What does it take to offer a 7-star customer experience in roofing? Most roofing companies struggle to go beyond just "good enough," but Terry Gwaltney of Integrity Roofing has redefined the game. He shares how focusing on leadership, culture, and value creates an unforgettable customer journey that keeps clients coming back—for generations. In this video, you’ll discover: ✅ What a 7-star experience means and how it impacts roofing sales. ✅ The secret to hiring the right team for long-term succe...
Mar 04, 2025•56 min•Ep. 245
Ever wondered how to go from a roofing sales rep to a trusted influencer in the roofing industry? In this episode, we chat with Andrew Itnyre, a second-generation roofer who’s turned his roofing expertise into a powerful personal brand. Andrew shares his journey from managing sales at his family’s company to creating content that connects with homeowners, roofers, and industry brands alike. Learn how Andrew uses social media to educate, engage, and inspire his audience while leveraging his influ...
Feb 25, 2025•44 min•Ep. 244
Why Do Roofers Struggle After Storm Peaks? Many roofing companies ride the storm wave to massive growth, only to crash when the storm-driven demand fades. In this episode, George Boudreaux of Pelican Roofing shares his real-life lessons from scaling to $21M and navigating the steep decline that followed. Discover how George turned setbacks into comebacks by reinventing his leadership, rebuilding culture, and focusing on long-term stability. Here’s what you’ll learn: - The hidden risks of storm-d...
Feb 18, 2025•50 min•Ep. 243
What happens when you finally hit your biggest goals? Nathan Tebedo of Contractor Coach Pro shares the surprising truth about what comes next—and it’s not all champagne and celebrations. In this insightful episode, Nathan reveals how success can sometimes create new challenges for roofing company owners and contractors alike. We dive into: 👉 The power of aligning your personal dreams with your business vision. 👉 Why reaching your goals can trigger a “mid-entrepreneurial crisis.” 👉 How to rese...
Feb 11, 2025•50 min•Ep. 242
Starting from cleaning shingle trash to building a $13 million roofing business, Joe Ayler of Tar Heel Construction Group shares the brutally honest truths behind his journey. From overcoming financial setbacks to creating a community-first brand, Joe dives into the lessons learned from making mistakes—and how they shaped his business. This video is packed with insights, including: ✔️ Why embracing mistakes and "making it right" is the foundation of trust. ✔️ How to evolve your business through ...
Feb 04, 2025•1 hr 4 min•Ep. 241
Are you letting the slow season cost your roofing company millions? 🤔 In this episode, marketing expert Elizabeth Lytle with Contractor Dynamics reveals why most contractors hibernate during the off-season—and how this mindset is holding them back. Learn how to build brand awareness, create evergreen content, and establish omnipresence so you can dominate your market, even in the slowest months. We dive into the power of storytelling, using local events, and the secret to creating a consistent ...
Jan 28, 2025•50 min•Ep. 240
What happens when growth forces you to look in the mirror? Patrick Muhs of Moose Roofing shares his unfiltered journey through leadership, imposter syndrome, and building a resilient team. This story is raw, inspiring, and packed with lessons you can use to lead your roofing business to new heights. Learn how Patrick transformed failures into opportunities, embraced his role as a visionary, and created a culture where his team thrives. From tough decisions to fostering momentum, Patrick’s insigh...
Jan 21, 2025•55 min•Ep. 239
Toxic culture is like a silent killer lurking in your roofing company — and it can cost you everything if left unchecked. In this episode, Tamara Chase, CEO of Chase Roofing, shares her journey of building and maintaining a healthy, thriving team culture in the face of constant industry challenges. From labor shortages and insurance chaos to team development and customer satisfaction, Tamara dives into the leadership lessons that helped her company not just survive but thrive for over 22 years i...
Jan 14, 2025•58 min•Ep. 238
Is Your Roofing Brand Forgettable? Here’s How It’s Costing You Millions Is your roofing brand truly unforgettable, or are you getting lost in the crowd? In this episode, George Villegas of Marva Roofing reveals how a bold rebrand — featuring a French Bulldog as his company logo — transformed his business from a one-man operation to a thriving, family-run company. From memorable truck wraps to a new facility that strengthens team culture, George shares exactly how he leveraged branding, leadershi...
Jan 07, 2025•56 min•Ep. 237
You hired the best roofing team—but are you coaching them to succeed? 🏆 In this episode, we explore the #1 reason roofing teams fall apart : lack of coaching and performance management . With expert insights from Rosalynn Verges , an HR powerhouse, you’ll learn why ongoing coaching is critical for getting the best out of your team. Discover: ✅ How to properly onboard new hires with 30-60-90 day plans. ✅ Why ongoing feedback is the key to unlocking full potential. ✅ Strategies to avoid underperf...
Dec 30, 2024•54 min•Ep. 236
The roofing industry's gold rush is OVER. The easy wins are gone. Now, with new regulations, private equity takeovers, and retail shifts , it's a race to survive. In this video, we dive deep with Jon Broce —COO of Vertex's Florida region, Co-Founder of UglyRoof.com, and COO of MHI Roofing—to explore how to navigate these harsh new realities. From servant leadership to adapting operations and finding your niche, Jon shares valuable insights on what it takes to thrive in a market that has changed ...
Dec 23, 2024•55 min•Ep. 235
Cutting corners on insurance claims? It's killing your bottom line! In this episode, we sit down with Matt Danskin, founder of Restoration Referral Systems and co-creator of Building Experts Institute. He reveals the biggest mistakes contractors are making with insurance claims—and why skipping the right documentation is costing you time, money, and future customers. Discover how detailed documentation, understanding policies, and focusing on quality can make you a claims expert and help you clo...
Dec 17, 2024•51 min•Ep. 234
Get ready for a conversation with Joe and Wes from Black and White Roofing, whose innovative strategies are turning heads in the roofing world. Ever thought a pair of mismatched shoes or bullhorns on a Bentley could redefine brand image? Joe and Wes push boundaries, inspired by a steakhouse concept, and aim to compete with the likes of Red Bull. Their bold approach and unique branding tactics are not only attracting attention but also redefining success in a competitive market. Authenticity and ...
Dec 10, 2024•55 min•Ep. 233
Unlock the secrets to revolutionizing your recruitment strategy with marketing principles, guided by the expertise of Jody Underhill, the visionary behind Rapid Hire Pro. Discover how Jody's innovative approach has transformed the hiring process for over 4,000 trades industry professionals. Learn how to captivate and retain top talent by marketing your company to potential employees, just as you would to customers. From crafting compelling job ads to leveraging social media, we explore effective...
Dec 03, 2024•52 min•Ep. 232
