The Rose & Rockstar: The Mullet Content Strategy

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet. 

They discuss:

• The debate around what content we should share with the LLMs

• Robert’s research into answer engine optimization

• Robert suggests we need to be business at the front with the structure for informing the robots, and then party at the back where the humans can access the good stuff.

If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• This Old Marketing - The Mullet Content Strategy [Special Episode] (490)

• What's Broken in GTM and How to Fix It ep22: David Meyer

• Robert’s new relaunched website: Robertrose.net

• Ian’s firm - Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network

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