The Rockstar CMO Studio: Cathy at CMS Connect

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares the latest talking points from the world of content management. 

Some talking points from this week:

• CMSs are still valid and necessary for digital experiences, but digital experience platforms (DXPs) are not a thing.

• The death of the website is bullshit, and the CMS plays a key role in management and orchestration across all channels. 

• Artificial intelligence is obviously a hot topic, and there are some interesting use cases in content workflows, governance, and approval. 

• Composability and headless remain a hot technical trend, but not much is changing in terms of what buyers are asking for. 

• Accessibility was a surprisingly hot topic, and it’s often overlooked.

• People, process, governance, and operations remain a technology-agnostic challenge regardless of the acronym used to describe them (DAM, MAM, MRM, WCM, etc).

A dive into indulging our inner content geeks, and ss always, we welcome your feedback. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Cathy McKnight on LinkedIn

Mentioned this week:

• The story of Boye & Co

• CMS Connect 25 - Boye & Company

• Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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